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Daniel Bryan Goldberg

CFP®, ChFC®, CLU®
PRINCIPAL SECURITIES
LAKELAND, FL
·CRD# 2547084·32 years experience

Professional Summary

Daniel Bryan Goldberg, CFP®, ChFC®, CLU® is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Lakeland, Florida. Daniel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. Daniel has worked at 1 firm and has passed the Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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LAKELAND, FL · CRD#

Credentials

CFP®
Certified Financial PlannerSince 1999
ChFC®
Chartered Financial Consultant
CLU®
Chartered Life Underwriter

Years of Experience

32 years in the financial services industry

Current & Past Employments

PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
1. 160 Fitzgerald Rd Ste 1, Lakeland, FL 338132. 1750 N University Dr Ste 221, Coral Springs, FL 330713. 17852 N Us Highway 41, Lutz, FL 33549
August 21, 1998 - Present
PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
1. 160 Fitzgerald Rd Ste 1, Lakeland, FL 338132. 1750 N University Dr Ste 221, Coral Springs, FL 330713. 17852 N Us Highway 41, Lutz, FL 33549
October 18, 1994 - Present

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LAKELAND, FL · CRD#

Current Firm

PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

Contact Information

Main Address

711 High Street, Des Moines, IA 50392

Mailing Address

Principal Financial Group 711 High Street, Des Moines, IA 50392-2080

Phone Number

(888) 774-6267

Established

Iowa since 05/01/1968

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

1,464

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (3/30/2026)

Direct owners and executive officers

NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER—
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory Assets Under Management

Total Number of Accounts

68,981

AUM (Assets Under Management)

$17,024,265,096

Disclosures

Regulatory Event

9

Arbitration

3

Bond

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/28/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/28/2023Cover PageReport

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LAKELAND, FL · CRD#

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

*KD FINANCIAL SERVICES, FL, EFF 11/11/10, OWNS OFFICE SPACE AND LEASES OUT. *OUTSIDE INSURANCE, LTC, FIXED ANNUITIES, FIXED LIFE, DI, HEALTH, GROUP BENEFITS, 10/03/14. *HANLEA, LLC; CO-OWNER, RENTAL INCOME; 05/22/17. *DBG Financial Group, Inc.; Not Investment Related; Lutz, FL; President; Entity established to receive insurance commissions.; Start Date: 08/01/2021; 40 hrs per month; 10 during trading hours. *ONE SOURCE ADVISORY, LLC POSITION: Partner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 4 START DATE: 08/01/2021 ADDRESS: 17852 US Hwy 41, Lutz FL 33549 DESCRIPTION: Entity established to house DBA used for investment related business. *INTRUST BUSINESS PARTNERS POSITION: Managing member NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: Yes NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 1 START DATE: 07/10/2015 ADDRESS: 17852 US Highway 41 N, Lutz FL 33549 DESCRIPTION: Managing Partner. Intrust business partner is a group of insurance sales reps who have come together to sell group benefits under one banner in order to stem shared costs and share advice, staff and structure. *USF PFP ADVISORY BOARD POSITION: Board Member NATURE: Board Member/Officer/Director INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 07/01/2023 ADDRESS: 4202 E Fowler Ave, Tampa FL 33620 DESCRIPTION: I serve on the advisory board for the University of South Florida's Personal Financial Planning major through their College of Business. *HERITAGE STATION OWNER'S ASSOCIATION POSITION: Vice President NATURE: Board Member/Officer/Director INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 08/01/2023 ADDRESS: 17852 US Highway 41 N, Lutz FL 33549 DESCRIPTION: I am the Vice President for my office complex owner's association. *KD LAKELAND PROPERTIES, LLC POSITION: Manager NATURE: Real Estate Rental Income INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 09/28/2023 ADDRESS: 17852 US Highway 41 N, Lutz FL 33549 DESCRIPTION: I am purchasing real estate under the company, KD Lakeland Property. *PET INSURANCE POSITION: Pet Insurance NATURE: null INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 10/18/2023 ADDRESS: 17852 US Highway 41 N, Lutz FL 33549 DESCRIPTION: Along with our previously approved OBA of group benefits/health insurance we are also going to begin offering Pet Insurance. *INSURANCE POSITION: Referral Fee NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 01/01/2025 ADDRESS: 17852 US Highway 41 N., Lutz FL 33549 DESCRIPTION: Thatch is a third-party administrator who offers employer groups' employees individual medical/dental/vision benefits through their platform. *SHERRY BROOK HOMEOWNER'S ASSOCIATION POSITION: Board Member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 04/01/2017 ADDRESS: 17852 US Highway 41 N, Lutz FL 33549 DESCRIPTION: Run meetings, assist with decision making regarding common areas, and help facilitate voting on association matters. *BLISS CONDO HOMEOWNER'S ASSOCIATION BOARD MEMBER POSITION: Board Member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 01/01/2025 ADDRESS: 176 4th Ave NE, St. Petersburg FL 33701 DESCRIPTION: I am the President of the Homeowner's Association of my condominium complex, Bliss. *PAYCHEX POSITION: Paychex Referral Fee NATURE: Referral Fees INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 01/01/2025 ADDRESS: 17852 US Highway 41 N., Lutz FL 33549 DESCRIPTION: Paychex is a payroll provider who Dan would refer business to and they would provide a referral fee. We do not offer their insurances or investments.

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LAKELAND, FL · CRD#

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(2/4/1998)
RR
Alaska
(4/15/2015)
RR
Arizona
(2/10/2009)
RR
Arkansas
(10/8/2015)
RR
California
(2/18/1999)
RR
Colorado
(12/14/2009)
RR
Connecticut
(2/20/2008)
RR
Delaware
(7/1/2004)
RR
District of Columbia
(5/8/2023)
RR
Florida
(10/21/1994)
IAR
Florida
(8/21/1998)
RR
Georgia
(8/30/2001)
RR
Hawaii
(1/18/2000)
RR
Idaho
(12/8/2016)
RR
Illinois
(8/26/1997)
RR
Indiana
(10/21/2002)
RR
Iowa
(3/13/2018)
RR
Kansas
(9/14/2000)
RR
Kentucky
(9/20/2010)
RR
Louisiana
(10/20/2021)
RR
Maine
(10/18/2023)
RR
Maryland
(3/13/2018)
RR
Massachusetts
(9/7/2001)
RR
Michigan
(3/13/2018)
RR
Minnesota
(1/16/2014)
RR
Mississippi
(11/20/2021)
RR
Missouri
(7/31/1998)
RR
Montana
(3/30/2023)
RR
Nebraska
(2/8/2011)
RR
Nevada
(7/1/2004)
RR
New Hampshire
(2/19/2021)
RR
New Jersey
(7/12/2006)
RR
New Mexico
(10/7/2024)
RR
New York
(5/9/2001)
RR
North Carolina
(5/23/2007)
RR
North Dakota
(1/11/2012)
RR
Ohio
(5/2/2006)
RR
Oklahoma
(6/22/2019)
RR
Oregon
(3/13/2018)
RR
Pennsylvania
(7/1/2004)
RR
Rhode Island
(7/25/2016)
RR
South Carolina
(3/21/2001)
RR
South Dakota
(9/18/2002)
RR
Tennessee
(12/9/2010)
RR
Texas
(2/15/2002)
IAR
Texas
(3/8/2021)
RR
Utah
(10/13/2023)
RR
Vermont
(1/3/2019)
RR
Virginia
(1/2/2003)
RR
Washington
(3/13/2012)
RR
Wisconsin
(10/3/2018)
RR
Wyoming
(7/17/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 1994About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 1999About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Oct 1994About the Series 6 exam
FINRA
SRO Registrations

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LAKELAND, FL · CRD#

CRS (Client Relationship Summary) - RIA

Click below to view Daniel Bryan Goldberg's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Daniel Bryan Goldberg's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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LAKELAND, FL · CRD#
DG
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