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LA

L Brian Atherton

C2 PRIVATE WEALTH
Bloomfield Hills, MI
·CRD# 2518928·32 years experience

Professional Summary

L Brian Atherton, who also goes by Larry Brian Atherton, Brian Atherton, is a registered financial advisor currently at C2 PRIVATE WEALTH located in Bloomfield Hills, Michigan. L is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1994. L has worked at 6 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Larry Brian Atherton, Brian Atherton

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

32 years in the financial services industry

Current & Past Employments

C2 PRIVATE WEALTH·CRD# 151501
RIA
36800 Woodward Avenue Suite 101, Bloomfield Hills, MI 48304
March 12, 2021 - Present
CHARLES SCHWAB & CO., INC.·CRD# 5393
RIA
Troy, MI
August 4, 2011 - January 29, 2021
CHARLES SCHWAB & CO., INC.·CRD# 5393
BD
Troy, MI
August 2, 2011 - January 29, 2021
CHASE INVESTMENT SERVICES CORP.·CRD# 25574
RIA
Bloomfield Hills, MI
September 3, 2010 - July 20, 2011
CHASE INVESTMENT SERVICES CORP.·CRD# 25574
BD
Bloomfield Hills, MI
July 21, 2010 - July 20, 2011
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
Birmingham, MI
May 25, 2010 - July 13, 2010
FIDELITY BROKERAGE SERVICES LLC·CRD# 7784
BD
Birmingham, MI
July 3, 1996 - July 12, 2010
KEYBANC CAPITAL MARKETS INC.·CRD# 566
BD
Cleveland, OH
October 26, 1994 - June 24, 1996

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Current Firm

CP
C2 PRIVATE WEALTH

C2 PRIVATE WEALTH | STRATEGIC INVESTMENT ADVISORS, LLC | STRATEGIC INVESTMENT ADVISORS, INC.

CRD#: 151501 / SEC#: 801-110692
RIA
Registered Investment Advisory firm - SEC (5/31/2017 Approved)
California
Registered Investment Advisory firm - California (6/30/2017 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/31/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

29409 Haggerty Road Suite 200, Novi, MI 48377

Phone Number

(248) 567-6688

# of Employees

16

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

2026.1 - C2 BROCHURE - FINAL (6/19/2026)

Regulatory Assets Under Management

Total Number of Accounts

11,760

AUM (Assets Under Management)

$1,816,297,187

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) STRATEGIC PLANNING ADVISORS, INC.; INVESTMENT RELATED; INSURANCE AGENT; LIVONIA, MI; INSURANCE SALES AND SERVICES; START: 03/2021; APPROXIMATELY 50% OF TIME SPENT IN THIS PRACTICE.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
C2 PRIVATE WEALTH

C2 PRIVATE WEALTH | STRATEGIC INVESTMENT ADVISORS, LLC | STRATEGIC INVESTMENT ADVISORS, INC.

CRD#: 151501 / SEC#: 801-110692
RIA
Registered Investment Advisory firm - SEC (5/31/2017 Approved)
California
Registered Investment Advisory firm - California (6/30/2017 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/31/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Michigan
(3/12/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2010About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 1994About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view L Brian Atherton's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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