L B. Atherton

C2 PRIVATE WEALTH

Bloomfield Hills, MI 48304

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CRD#: 2518928

Professional summary

L Brian Atherton, who also goes by Larry Brian Atherton, Brian Atherton, is a registered financial advisor currently at C2 PRIVATE WEALTH located in Bloomfield Hills, Michigan.

L is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1994. L has worked at 6 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Larry Brian Atherton | Brian Atherton

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) STRATEGIC PLANNING ADVISORS, INC.; INVESTMENT RELATED; INSURANCE AGENT; LIVONIA, MI; INSURANCE SALES AND SERVICES; START: 03/2021; APPROXIMATELY 50% OF TIME SPENT IN THIS PRACTICE.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view L Brian Atherton's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

March 12, 2021 - Present

C2 PRIVATE WEALTH

Office #1: 36800 Woodward Avenue Suite 101, Bloomfield Hills, MI 48304

RIA

CRD#: 151501

Bloomfield Hills, MI

Past

August 4, 2011 - January 29, 2021

CHARLES SCHWAB & CO., INC.

RIA

CRD#: 5393

Troy, MI

Past

August 2, 2011 - January 29, 2021

CHARLES SCHWAB & CO., INC.

CRD#: 5393

Troy, MI

Past

September 3, 2010 - July 20, 2011

CHASE INVESTMENT SERVICES CORP.

RIA

CRD#: 25574

BLOOMFIELD HILLS, MI

Past

July 21, 2010 - July 20, 2011

CHASE INVESTMENT SERVICES CORP.

CRD#: 25574

BLOOMFIELD HILLS, MI

Past

May 25, 2010 - July 13, 2010

STRATEGIC ADVISERS LLC

RIA

CRD#: 104555

BIRMINGHAM, MI

Past

July 3, 1996 - July 12, 2010

FIDELITY BROKERAGE SERVICES LLC

CRD#: 7784

BIRMINGHAM, MI

Past

October 26, 1994 - June 24, 1996

KEYBANC CAPITAL MARKETS INC.

CRD#: 566

CLEVELAND, OH

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

C2 PRIVATE WEALTH

C2 PRIVATE WEALTH | STRATEGIC INVESTMENT ADVISORS, LLC | STRATEGIC INVESTMENT ADVISORS, INC.

CRD#: 151501 / SEC#: 801-110692

RIA

Registered Investment Advisory firm - (5/31/2017 Approved)

California

Registered Investment Advisory firm - (6/30/2017 Terminated)

Michigan

Registered Investment Advisory firm - (5/31/2017 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Michigan
(3/12/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 3/31/2010

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 2/27/1995

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 10/25/1994

General Securities Representative Examination

Current Firm

C2 PRIVATE WEALTH

C2 PRIVATE WEALTH | STRATEGIC INVESTMENT ADVISORS, LLC | STRATEGIC INVESTMENT ADVISORS, INC.

CRD#: 151501 / SEC#: 801-110692

RIA

Registered Investment Advisory firm - (5/31/2017 Approved)

California

Registered Investment Advisory firm - (6/30/2017 Terminated)

Michigan

Registered Investment Advisory firm - (5/31/2017 Terminated)

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Contact information

Main Address

29409 Haggerty Road Suite 200, Novi, MI 48377

Mailing Address

Phone number

(248) 567-6688

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (15 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A & 2B (3/3/2025)

Regulatory assets under management

Total Number of Accounts	7,639
AUM (Assets Under Management)	$ 1,181,835,232

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Contact information

xxxxx@xxxx.xxx

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Firm Stability Insights

L B. Atherton

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view L Brian Atherton's CRS (Customer Relationship Summary).

Certified licenses

Experience

CHARLES SCHWAB & CO., INC.

CHARLES SCHWAB & CO., INC.

CHASE INVESTMENT SERVICES CORP.

CHASE INVESTMENT SERVICES CORP.

STRATEGIC ADVISERS LLC

FIDELITY BROKERAGE SERVICES LLC

KEYBANC CAPITAL MARKETS INC.

Primary Firm SEC Registration

C2 PRIVATE WEALTH

State Registrations and Notice Filings

Exams

Series 66

Date: 3/31/2010

Series 63

Date: 2/27/1995

SIE

Date: 10/1/2018

Series 7

Date: 10/25/1994

Current Firm

C2 PRIVATE WEALTH

Contact information

SEC notice filing (15 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

C2 PRIVATE WEALTH

TRUST BUT VERIFY

Contact information

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