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Bruce Todd Lear

NOVEM GROUP
Grand Island, NE
·CRD# 2512908·32 years experience

Professional Summary

Bruce Todd Lear is a registered financial advisor currently at NOVEM GROUP located in Grand Island, Nebraska and OSAIC WEALTH, INC. located in Grand Island, Nebraska. Bruce is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. Bruce has worked at 7 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 31 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

32 years in the financial services industry

Current & Past Employments

NOVEM GROUP·CRD# 158964
RIA
2032 Brentwood Blvd, Grand Island, NE 68801
January 8, 2019 - Present
OSAIC WEALTH, INC.·CRD# 23131
RIA
BD
1. 2032 Brentwood Blvd, Grand Island, NE 688012. 1809 W. 39th St, Kearney, NE 68845
October 11, 2024 - Present
AMERICAN PORTFOLIOS FINANCIAL SERVICES, INC.·CRD# 18487
BD
Grand Island, NE
January 7, 2019 - October 11, 2024
SECURITIES AMERICA ADVISORS, INC.·CRD# 110518
RIA
Kearney, NE
April 10, 2012 - January 7, 2019
SECURITIES AMERICA, INC.·CRD# 10205
BD
Kearney, NE
April 9, 2012 - January 7, 2019
FIRST NATIONAL CAPITAL MARKETS·CRD# 115920
BD
Kearney, NE
August 3, 2010 - April 9, 2012
MORGAN STANLEY DW INC.·CRD# 7556
BD
Purchase, NY
August 16, 1994 - April 17, 1995

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Current Firm

NG
NOVEM GROUP

AMERICAN ADVISORY GROUP | NOVEM GROUP | APFS WEALTH MANAGEMENT, INC. | APFS WEALTH MANAGEMENT, INC

CRD#: 158964 / SEC#: 801-72741
RIA
Registered Investment Advisory firm - SEC (9/22/2011 Approved)
Georgia
Registered Investment Advisory firm - Georgia (10/28/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

350 Linden Oaks Suite 140, Rochester, NY 14625

Phone Number

(585) 348-9525

# of Employees

52

SEC notice filing (32 States and Territories)

Registered to provide investment advisory services in 32 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2B - HERENDEEN (2/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

5,571

AUM (Assets Under Management)

$1,717,643,936

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NOVEM GROUP POSITION: Investment Advisor Representative NATURE: Registered Investment Advisor INVESTMENT RELATED: Yes NUMBER OF HOURS: 100 SECURITIES TRADING HOURS: 80 START DATE: 01/01/2019 ADDRESS: 2032 Brentwood Blvd Grand Island NE 68802 DESCRIPTION: Client engagement, client service, and portfolio management. 2. FIVE POINTS BANK INSURANCE AGENCY POSITION: Managing Agent NATURE: Insurance Agency INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 01/01/2019 ADDRESS: 2032 Brentwood Blvd Grand Island NE 68802 DESCRIPTION: Offering fixed and fixed index annuity products to clients. 3. FIVE POINTS FINANCIAL SERVICES POSITION: Senior Vice President NATURE: This is a DBA utilized for the purpose of branding our full range of financial services through Osaic and Novem Group. INVESTMENT RELATED: Yes NUMBER OF HOURS: 40 SECURITIES TRADING HOURS: 40 START DATE: 01/01/2019 ADDRESS: 2032 Brentwood Blvd Grand Island NE 68802 DESCRIPTION: Provide financial products and services for Osaic Wealth and Novem Group. 4. KEARNEY CATHOLIC HIGH SCHOOL POSITION: Girls' Head Soccer Coach NATURE: Catholic High School INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 1 START DATE: 03/01/2012 ADDRESS: 110 E 35th St Kearney NE 68847 DESCRIPTION: Head soccer coach for girls' high school soccer team. 5. GOLDENROD STAR, LLC POSITION: NA NATURE: LLC. Being resubmitted because of a name change. The original name was not approved by the State of Nebraska due to a similarly named entity. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 04/30/2025 ADDRESS: 5910 5th Ave Pl Kearney NE 68845 DESCRIPTION: 10% ownership as a non-voting shareholder. 6. CALAMUS ADVISORS, LLC POSITION: President NATURE: an LLC that facilitated consulting services, and the transfer of my business to Five Points Financial Services. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 09/01/2020 ADDRESS: 4803 Ave L Pl Kearney NE 68845 DESCRIPTION: 100% owner of Calamus Advisors LLC. No ongoing activity. 7.YANNEY HERITAGE PARK FOUNDATION POSITION: Board of Directors NATURE: The Yanney Heritage Park Foundation is a 501c
(3) non-profit organization that supports the operations and development of Yanney Heritage Park in the City of Kearney, Nebraska. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 03/11/2026 ADDRESS: 2020 W. 11th Street, Kearney NE 68845, United States DESCRIPTION: Advise the Foundation in operations and activities related to the growth and development of Yanney Heritage Park which is owned by the City of Kearney, NE. 8. BUFFALO COUNTY COMMUNITY PARTNERS POSITION: Campaign Committee NATURE: Nonprofit community service organization. My role is helping line up meetings so that the Executive Team can pitch what they do for the community to secure donations. Absolutely no control of funds whatsoever. If donations are made, they go direct to the organization, not to me or through me in any way. I simply educate people on what the organization does and set up the appointments. Plus, I help move furniture when they need help and occasionally make coffee. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 08/20/2026 ADDRESS: 2510 11th Avenue, Kearney NE 68849, United States DESCRIPTION: Assist Community Partners in accumulating the resources to deliver mental health, healthcare, shelter and food security resources to underserved members of the community

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
NG
NOVEM GROUP

AMERICAN ADVISORY GROUP | NOVEM GROUP | APFS WEALTH MANAGEMENT, INC. | APFS WEALTH MANAGEMENT, INC

CRD#: 158964 / SEC#: 801-72741
RIA
Registered Investment Advisory firm - SEC (9/22/2011 Approved)
Georgia
Registered Investment Advisory firm - Georgia (10/28/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
IAR
Arizona
(3/19/2019)
RR
Arizona
(10/11/2024)
IAR
Colorado
(3/15/2019)
RR
Colorado
(10/11/2024)
RR
Connecticut
(10/11/2024)
IAR
Connecticut
(10/25/2024)
RR
District of Columbia
(10/11/2024)
IAR
Florida
(6/24/2021)
RR
Florida
(10/11/2024)
IAR
Georgia
(12/21/2023)
RR
Hawaii
(10/11/2024)
RR
Idaho
(10/11/2024)
IAR
Illinois
(6/21/2019)
RR
Illinois
(10/11/2024)
RR
Iowa
(10/11/2024)
IAR
Iowa
(12/5/2024)
RR
Kansas
(10/11/2024)
IAR
Kansas
(12/4/2024)
RR
Massachusetts
(10/11/2024)
IAR
Massachusetts
(11/12/2024)
RR
Minnesota
(10/11/2024)
RR
Missouri
(10/11/2024)
RR
Montana
(10/11/2024)
IAR
Nebraska
(1/8/2019)
RR
Nebraska
(10/11/2024)
RR
Nevada
(10/11/2024)
RR
New Hampshire
(10/11/2024)
RR
New Mexico
(10/11/2024)
IAR
New York
(9/13/2023)
RR
New York
(10/11/2024)
RR
North Carolina
(10/11/2024)
RR
Ohio
(10/11/2024)
RR
Oklahoma
(10/11/2024)
RR
Oregon
(10/11/2024)
RR
Pennsylvania
(10/11/2024)
RR
South Dakota
(10/11/2024)
IAR
Texas
(3/31/2022)
RR
Texas
(10/11/2024)
RR
Utah
(8/13/2026)
RR
Washington
(10/11/2024)
IAR
Washington
(10/25/2024)
RR
Wisconsin
(10/11/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Dec 2011About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1994About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 2010About the Series 7 exam

Series 31 — Futures Managed Funds Examination

Passed Sep 1994About the Series 31 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Bruce Todd Lear's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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