William R. Hoop

EMERSON EQUITY LLC

SAN MATEO, CA 94402

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CRD#: 249683

Professional summary

William Robert Hoop, who also goes by Bill Hoop, is a registered financial professional currently at EMERSON EQUITY LLC located in San Mateo, California.

William is registered as a RR (Registered Representative) and started their career in finance in 1973. William has worked at 21 firms and has passed the Series 63, Series 7TO, Series 22TO, SIE, Series 1 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

Bill Hoop

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - BD

Click below to view William Robert Hoop's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

October 4, 2024 - Present

EMERSON EQUITY LLC

Office #1: 155 Bovet Road, Suite 725, San Mateo, CA 94402

RIA

CRD#: 130032

SAN MATEO, CA

Past

October 7, 2022 - August 27, 2024

EXEMPLAR CAPITAL, LLC

CRD#: 155786

BOSTON, MA

Past

April 4, 2016 - September 28, 2022

EMERSON EQUITY LLC

CRD#: 130032

SAN MATEO, CA

Past

August 19, 2013 - March 31, 2016

COURTLANDT SECURITIES CORPORATION

CRD#: 137356

NEWPORT BEACH, CA

Past

June 18, 2010 - August 8, 2013

NEWPORT COAST SECURITIES, INC.

CRD#: 16944

NEW YORK, NY

Past

August 8, 2007 - April 23, 2010

AFA FINANCIAL GROUP, LLC

CRD#: 127648

CALABASAS, CA

Past

December 19, 2005 - July 2, 2007

BROOKSTREET SECURITIES CORPORATION

CRD#: 14667

SAN JUAN CAPISTRANO, CA

Past

August 25, 2005 - December 5, 2005

INVESTMENT SECURITY CORPORATION

CRD#: 47536

CALABASAS, CA

Past

January 21, 2005 - August 4, 2005

DBSI SECURITIES CORPORATION

CRD#: 11687

BOISE, ID

Past

May 29, 1997 - September 29, 2004

CAMDEN FINANCIAL SERVICES

CRD#: 19925

KELLER, TX

Past

June 7, 1995 - June 4, 1997

FINANCE 500, INC.

CRD#: 12981

IRVINE, CA

Past

July 13, 1993 - May 15, 1995

EQUITY ALLIANCE GROUP

CRD#: 31028

TORRANCE, CA

Past

December 9, 1992 - June 17, 1993

PACIFIC CONTINENTAL SECURITIES CORPORATION

CRD#: 2398

BEVERLY HILLS, CA

Past

October 9, 1991 - October 6, 1992

CALIFORNIA ONE INVESTMENTS

CRD#: 27037

Past

January 22, 1990 - September 10, 1991

FINANCIAL WEST GROUP

CRD#: 16668

RENO, NV

Past

April 25, 1989 - July 12, 1989

YAEGER SECURITIES, INC.

CRD#: 10118

Past

January 31, 1985 - February 10, 1988

WEDBUSH SECURITIES INC.

CRD#: 877

Past

March 29, 1984 - October 15, 1985

VISCOUNT SECURITIES CORPORATION

CRD#: 8418

Past

May 10, 1983 - December 5, 1983

MAY SECURITIES CORPORATION

CRD#: 6086

Past

March 9, 1979 - January 13, 1983

BROCK SECURITIES CORPORATION

CRD#: 6892

Past

May 19, 1978 - January 21, 1979

KIDDER, PEABODY & CO. INCORPORATED

CRD#: 7613

Past

February 1, 1973 - May 19, 1978

KIDDER, PEABODY & CO., INCORPORATED

CRD#: 488

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296

RIA

Registered Investment Advisory firm - SEC (4/16/2021 Approved)

California

Registered Investment Advisory firm - SEC (5/11/2023 Terminated)

Colorado

Registered Investment Advisory firm - SEC (4/19/2023 Terminated)

Nevada

Registered Investment Advisory firm - SEC (5/11/2023 Terminated)

New York

Registered Investment Advisory firm - SEC (9/21/2021 Terminated)

North Carolina

Registered Investment Advisory firm - SEC (4/12/2023 Terminated)

Ohio

Registered Investment Advisory firm - SEC (4/11/2023 Terminated)

Texas

Registered Investment Advisory firm - SEC (4/11/2023 Terminated)

Virginia

Registered Investment Advisory firm - SEC (2/14/2022 Terminated)

Wisconsin

Registered Investment Advisory firm - SEC (11/16/2022 Terminated)

Broker-Dealer Firm Regulated by FINRA (San Francisco district office)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(10/4/2024)

Idaho
(10/4/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 8/30/1997

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7TO

Date: 1/2/2023

General Securities Representative Examination

General Industry/Product Exam

Series 22TO

Date: 1/2/2023

Direct Participation Programs Representative Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 1

Date: 1/22/1973

Registered Representative Examination

Principal/Supervisory Exam

Series 24

Date: 3/28/1980

General Securities Principal Examination

SRO Registrations

FINRA

Current Firm

EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296

RIA

Registered Investment Advisory firm - SEC (4/16/2021 Approved)

California

Registered Investment Advisory firm - SEC (5/11/2023 Terminated)

Colorado

Registered Investment Advisory firm - SEC (4/19/2023 Terminated)

Nevada

Registered Investment Advisory firm - SEC (5/11/2023 Terminated)

New York

Registered Investment Advisory firm - SEC (9/21/2021 Terminated)

North Carolina

Registered Investment Advisory firm - SEC (4/12/2023 Terminated)

Ohio

Registered Investment Advisory firm - SEC (4/11/2023 Terminated)

Texas

Registered Investment Advisory firm - SEC (4/11/2023 Terminated)

Virginia

Registered Investment Advisory firm - SEC (2/14/2022 Terminated)

Wisconsin

Registered Investment Advisory firm - SEC (11/16/2022 Terminated)

Broker-Dealer Firm Regulated by FINRA (San Francisco district office)

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Contact information

Main Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Mailing Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Phone number

(650) 312-0200

Established

California since 10/10/2003

Firm type

Limited Liability Company

Fiscal year end

December

Firm Size

Medium

# of Employees

222

SEC notice filing (32 States and Territories)

FINRA licenses (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Customer Relationship Summary (CRS / FINRA)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2 (10/27/2025)

Direct owners and executive officers

Name	Position	CRD#
BALDINI, DOMINIC JULIO	MANAGING MEMBER, PRESIDENT, GENERAL SECURITIES PRINCIPAL, CHIEF COMPLIANCE OFFICER, OPTIONS PRINCIPAL, MUNI PRINCIPAL, FINOP	3082081
MORRISSEY, KATHLEEN FRANCES	CHIEF OPERATIONS OFFICER	1771747
SNYDER, SEAN KRISTIAN	CHIEF STRATEGY OFFICER	1860842

Regulatory assets under management

Total Number of Accounts	1,091
AUM (Assets Under Management)	$ 327,937,701

Disclosures

Regulatory Event

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

William R. Hoop

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - BD

Click below to view William Robert Hoop's CRS (Customer Relationship Summary).

Certified licenses

Experience

EXEMPLAR CAPITAL, LLC

EMERSON EQUITY LLC

COURTLANDT SECURITIES CORPORATION

NEWPORT COAST SECURITIES, INC.

AFA FINANCIAL GROUP, LLC

BROOKSTREET SECURITIES CORPORATION

INVESTMENT SECURITY CORPORATION

DBSI SECURITIES CORPORATION

CAMDEN FINANCIAL SERVICES

FINANCE 500, INC.

EQUITY ALLIANCE GROUP

PACIFIC CONTINENTAL SECURITIES CORPORATION

CALIFORNIA ONE INVESTMENTS

FINANCIAL WEST GROUP

YAEGER SECURITIES, INC.

WEDBUSH SECURITIES INC.

VISCOUNT SECURITIES CORPORATION

MAY SECURITIES CORPORATION

BROCK SECURITIES CORPORATION

KIDDER, PEABODY & CO. INCORPORATED

KIDDER, PEABODY & CO., INCORPORATED

Primary Firm SEC Registration

EMERSON EQUITY LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 8/30/1997

Series 7TO

Date: 1/2/2023

Series 22TO

Date: 1/2/2023

SIE

Date: 10/1/2018

Series 1

Date: 1/22/1973

Series 24

Date: 3/28/1980

FINRA

Current Firm

EMERSON EQUITY LLC

Contact information

SEC notice filing (32 States and Territories)

FINRA licenses (53 States and Territories)

Documents

Part 2 Brochures

Direct owners and executive officers

Regulatory assets under management

Disclosures

Red Flags

Company Information

EMERSON EQUITY LLC

TRUST BUT VERIFY

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