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JC

Jennifer K. Collins

SEQUOIA FINANCIAL GROUP, L.L.C.
Mayfield Heights, OH 44124
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CRD#: 2449551
JC

Professional summary


Jennifer Kathryn Collins, who also goes by Jennifer Kathryn Cicero, Jenny Collins, Jennifer Kathryn Pieronek, is a registered financial advisor currently at SEQUOIA FINANCIAL GROUP, L.L.C. located in Mayfield Heights, Ohio.

Jennifer is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1994. Jennifer has worked at 12 firms and has passed the Series 63, SIE, Series 7, Series 24, Series 10 and Series 9 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Jennifer Kathryn Cicero | Jenny Collins | Jennifer Kathryn Pieronek

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) 01/25/2019 - Stratos Wealth Partners - DBA for LPL Business (entity for LPL business) - inv rel - at reported business location(s) - start: 01/2019- 160 hr/mth. 2) 7/1/2019 - Stratos Wealth Partners, LTD - Investment Related - At Reported Business Location(s) - Registered Investment Advisor Hybrid - IAR - Start Date: 01/28/2019 - 160 Hours Per Month/8 Hours During Securities Trading - Time Spent 100% - I provide investment advisory services through Stratos Wealth Partners, LTD, an independent investment advisor firm. I started this business activity in 01/2019. I expect to spend approximately 160 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 3. 07/11/2019 - Stratos Investment Management, LLC - Investment related - At reported business location(s) - Registered Investment Advisor - start date:01/28/2019 - 20 hrs/mo - 20 hrs during trading - I provide administrative support to Stratos Investment Management, LLC, an independent investment advisor firm. I started this business activity in 01/2019. I expect to spend approximately 20 hours per month on this activity. Please see the advisory firm�s Form ADV for more information about its address, the nature of its business, its owners, and its services at�http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 4. 07/11/2019 - Stratos Wealth Advisors, LLC - Investment related - At reported business location(s) - Registered Investment Advisor - start date:01/28/2019 - 40 hrs/mo - 40 hrs during trading - I provide administrative support to Stratos Wealth Advisors, LLC, an independent investment advisor firm. I started this business activity in 07/2019. I expect to spend approximately 40 hours per month on this activity. Please see the advisory firm�s Form ADV for more information about its address, the nature of its business, its owners, and its services at�http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 5. 08/08/2023 - Optavia, LLC. - Not Investment Related - Home Based - Other - Optavia Coach - Start Date 05/22/2023 - 5 Hours Per Month/ 0 Hours During Securities Trading 6) 01/08/2025 - Stratos Wealth Securities, LLC. - Other - Limited Purpose BD - Investment Related - At Reported Business Location(s) - Start Date:12/19/2024 - 1 Hrs/Mth - 1 Hrs During Trading.

Blog Corner


CRS (Client Relationship Summary) - RIA


SEQUOIA FINANCIAL GROUP, L.L.C. - Registered Investment Advisory firm

Version Date: Thu Mar 21 2024

Sequoia Financial Advisors, L.L.C. (“SFA”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an Investment Adviser. Because brokerage and investment advisory services and fees differ, it is important for you, the retail investor, to understand the differences. In addition to this relationship summary, there are free and simple tools available for you to research firms and financial professionals at Investor.gov/CRS. This site also provides educational materials about broker-dealers, investment advisers, and investing.

Types of Services Offered:

We offer investment advisory services to retail investors including investment management, wealth planning and trust support services. We work with you to determine your investment objectives, risk tolerance, and other factors to develop a strategy. This enables us to give you continuous and focused investment advice. Once we construct an investment portfolio for you, we will monitor performance and rebalance your portfolio on an ongoing basis. We generally manage our client accounts on a discretionary basis. If you participate on a discretionary basis, you allow us to manage your account without your approval prior to each transaction. You may limit our discretion by providing our firm with your restrictions and guidelines in writing. If you participate on a non-discretionary basis, we must obtain your approval prior to executing any transactions on your behalf (i.e. the ultimate decision is yours). SFA does not have a minimum account requirement.

SFA also offers wealth planning services based upon an analysis of individual needs and goals. This may include planning surrounding your balance sheet, cash flow needs, risk management, college planning, estate planning, business succession planning, charitable giving, or other topics dependent upon your unique circumstances. Monitoring services are dependent upon our ongoing relationship. Lastly, SFA offers Trust Support Services. This service is explained in detail in our form ADV.

For more detailed information about our services, refer to item 4 of our brochure on our Form ADV 2A.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

For Investment Management Services, you will be charged an ongoing management fee based on the assets under management in accordance with the fee schedule presented in your client agreement. Fees are negotiable based on factors such as the client’s financial situation and circumstances and the amount of assets under management. When you are charged an asset-based fee, the more assets that are in the account, the more you will pay in fees. This creates an incentive to encourage you to increase the amount of assets invested in these accounts. In addition to the fee(s) above, you will be responsible for certain charges imposed by the custodian and/or broker, including transaction fees, custodian fee (e.g. wire fees), and internal fees related to mutual funds. Other than one private fund, we do not typically charge any performance-based fees (fees based on a share of capital gains on or capital appreciation of the assets of a client).

Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which shall be incurred by the Client. Clients may incur certain charges imposed by custodians, brokers, third party investments and other third parties such as fees charged by managers, sub-advisers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds exchange traded funds, hedge funds, private equity funds and other pooled investment vehicles also charge internal management fees, which are disclosed in a fund’s prospectus or other offering materials.

If you are only engaging our wealth planning services, SFA charges a fee for preparing a Plan. This fee is negotiable and is specified in an engagement letter. SFA offers Trustee Support Services. There is a setup fee and ongoing fees. Fees are in addition to investment management fees described above and vary by client based on scope of the engagement, and the complexity of the financial situation, among other factors.

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

For additional information about our fees, please reference Items 5 and 7 of our Brochure at Form ADV 2A.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you.

Here are some examples to help you understand what this means.

  • Our firm uses non-directed client commissions (e.g. “soft dollars”) to receive investment related research and services from our custodians. These services provide an incentive to recommend the use of these custodians.

  • We have agreements with unaffiliated third parties and our custodians to solicit clients on our behalf. In exchange, we compensate them. Your fees are not increased due to this.

  • Our custodians provide benefits related to trading, research, compliance, and marketing amongst others. These services provide an incentive to recommend the use of these custodians

  • SFA has an arrangement with an affiliated company to provide insurance solutions. The affiliation creates a conflict as there is a benefit to referring. Clients are under no obligation, contractually or otherwise, to buy insurance products. This is defined in our Form ADV.

  • Proprietary Products: We may recommend that you invest assets in a pooled investment vehicle which we manage. One of these vehicles (the ZCA Focus Fund) pay us performance fees from this fund and therefore have an incentive to recommend it to you.

  • Third-Party Payments: We do not receive any compensation from third-party issuers or investments.

For additional information about our obligations as an investment adviser and our conflicts, please reference Item 10 of our Firm Brochure at Form ADV 2A.


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Our financial professionals are paid a salary plus bonuses based on company, team, and individual performance, which includes metrics like client retention and referrals that is derived from revenue the firm earns from the financial professional’s advisory services and recommendations.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

May 5, 2025 - Present

SEQUOIA FINANCIAL GROUP, L.L.C.

Office #1: 6095 Parkland Blvd. Suite 210, Mayfield Heights, OH 44124
RIA
CRD#: 117756
Mayfield Heights, OH
Past

December 20, 2024 - May 19, 2025

STRATOS WEALTH SECURITIES, LLC

BD
CRD#: 290230
BEACHWOOD, OH
Past

January 29, 2019 - May 19, 2025

STRATOS WEALTH PARTNERS, LTD

RIA
CRD#: 153184
Beachwood, OH
Past

January 28, 2019 - May 5, 2025

LPL FINANCIAL LLC

BD
CRD#: 6413
BEACHWOOD, OH
Past

January 8, 2019 - January 28, 2019

RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC

RIA
CRD#: 149018
STRONGVILLE, OH
Past

January 8, 2019 - January 28, 2019

RAYMOND JAMES FINANCIAL SERVICES, INC.

BD
CRD#: 6694
STRONGSVILLE, OH
Past

February 9, 2017 - December 26, 2018

STRATOS WEALTH PARTNERS, LTD

RIA
CRD#: 153184
BEACHWOOD, OH
Past

February 9, 2017 - December 24, 2018

LPL FINANCIAL LLC

BD
CRD#: 6413
BEACHWOOD, OH
Past

January 9, 2015 - September 21, 2016

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
VALLEY VIEW, OH
Past

February 6, 2007 - December 23, 2014

RAYMOND JAMES & ASSOCIATES, INC.

RIA
CRD#: 705
WESTLAKE, OH
Past

January 29, 2007 - December 23, 2014

RAYMOND JAMES & ASSOCIATES, INC.

BD
CRD#: 705
WESTLAKE, OH
Past

September 27, 2006 - February 6, 2007

UBS FINANCIAL SERVICES INC.

RIA
CRD#: 8174
CLEVELAND, OH
Past

September 26, 2006 - February 6, 2007

UBS FINANCIAL SERVICES INC.

BD
CRD#: 8174
CLEVELAND, OH
Past

February 1, 2006 - September 14, 2006

CITIGROUP GLOBAL MARKETS INC.

RIA
CRD#: 7059
CHAGRIN FALLS, OH
Past

July 8, 2005 - September 14, 2006

CITIGROUP GLOBAL MARKETS INC.

BD
CRD#: 7059
CHAGRIN FALLS, OH
Past

June 16, 1998 - June 23, 2005

RAYMOND JAMES & ASSOCIATES, INC.

BD
CRD#: 705
ST. PETERSBURG, FL
Past

May 11, 1998 - September 25, 1999

RONEY & CO.

BD
CRD#: 45091
DETROIT, MI
Past

March 2, 1994 - May 11, 1998

RONEY & CO. L.L.C.

BD
CRD#: 900
DETROIT, MI

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SEQUOIA FINANCIAL GROUP, L.L.C.
SEQUOIA FINANCIAL GROUP, L.L.C.
AFFINIA FINANCIAL GROUP | ZEKE CAPITAL ADVISORS | ZCA, A SEQUOIA FINANCIAL GROUP COMPANY | SPECIAL NEEDS FINANCIAL PLANNING | SEQUOIA FINANCIAL GROUP, LLC | SEQUOIA FINANCIAL GROUP, L.L.C. | SEQUOIA FINANCIAL ADVISORS, L.L.C. | CARLSON RETIREMENT PLAN SERVICES

CRD#: 117756 / SEC#: 801-61089

RIA
Registered Investment Advisory firm - (4/19/2002 Approved)
Ohio
Registered Investment Advisory firm - (5/10/2002 Terminated)
Oregon
Registered Investment Advisory firm - (10/22/2018 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Ohio
(5/5/2025)

Exams


State Security Law Exam
RR
Series 63
Date: 3/26/1994
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam

Current Firm


SEQUOIA FINANCIAL GROUP, L.L.C.
SEQUOIA FINANCIAL GROUP, L.L.C.
AFFINIA FINANCIAL GROUP | ZEKE CAPITAL ADVISORS | ZCA, A SEQUOIA FINANCIAL GROUP COMPANY | SPECIAL NEEDS FINANCIAL PLANNING | SEQUOIA FINANCIAL GROUP, LLC | SEQUOIA FINANCIAL GROUP, L.L.C. | SEQUOIA FINANCIAL ADVISORS, L.L.C. | CARLSON RETIREMENT PLAN SERVICES

CRD#: 117756 / SEC#: 801-61089

RIA
Registered Investment Advisory firm - (4/19/2002 Approved)
Ohio
Registered Investment Advisory firm - (5/10/2002 Terminated)
Oregon
Registered Investment Advisory firm - (10/22/2018 Terminated)
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Contact information


Main Address
3500 Embassy Parkway, Akron, OH 44333
Mailing Address
Phone number
(330) 375-9480
Established
Firm type
Fiscal year end
# of Employees
296

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SEQUOIA FINANCIAL ADVISORS, LLC ADV PART 2A 2-2025 (8/15/2025)

Regulatory assets under management


Total Number of Accounts28,338
AUM (Assets Under Management)$ 23,033,619,111

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
11/18/2025
Cover Page
11/19/2024
01/10/2024

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


SEQUOIA FINANCIAL GROUP, L.L.C.

SEQUOIA FINANCIAL GROUP, L.L.C.

CRD#: 117756Mayfield Heights, OH 44124

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