Lana E. Hock
ROBERT W. BAIRD & CO.
San Diego, CA
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CRD#: 2377425
Professional summary
Lana Elizabeth Hock, CFP®, ChFC®, who also goes by Lana Goltl, is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in San Diego, California.
Lana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Lana has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 31, Series 7, Series 6 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Lana Goltl
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.
CRS (Client Relationship Summary) - RIA
Click below to view Lana Elizabeth Hock's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view Lana Elizabeth Hock's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1999
Experience
Current
December 18, 2007 - Present
ROBERT W. BAIRD & CO. INCORPORATED
Office #3: 15211 N Kierland Blvd, Ste 300, Scottsdale, AZ 85254Office #4: 2425 E. Camelback Road Suite 530, Phoenix, AZ 85016RIA
BD
CRD#: 8158
San Diego, CA
Current
December 18, 2007 - Present
ROBERT W. BAIRD & CO. INCORPORATED
Office #1: 15211 N Kierland Blvd, Ste 300, Scottsdale, AZ 85254Office #2: 2425 E. Camelback Road Suite 530, Phoenix, AZ 85016RIA
BD
CRD#: 8158
Scottsdale, AZ
Past
October 31, 2005 - December 20, 2007
OSAIC SERVICES, INC.
BD
CRD#: 133763
PHOENIX, AZ
Past
July 30, 2002 - February 20, 2008
HOFFMAN AND HOCK, INC.
RIA
CRD#: 108422
PHOENIX, AZ
Past
January 12, 1995 - October 31, 2005
SUNAMERICA SECURITIES, INC.
BD
CRD#: 20068
PHOENIX, AZ
Past
August 6, 1993 - February 23, 1994
LUTHERAN BROTHERHOOD SECURITIES CORP.
BD
CRD#: 4205
MINNEAPOLIS, MN
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(7/12/2022)
RR
Alaska(1/3/2011)
RR
Arizona(12/18/2007)
IAR
Arizona(4/19/2016)
RR
Arkansas(5/4/2020)
RR
California(12/18/2007)
IAR
California(9/14/2015)
RR
Colorado(12/18/2007)
RR
District of Columbia(1/4/2017)
RR
Florida(1/4/2011)
IAR
Florida(7/25/2017)
RR
Hawaii(1/3/2023)
RR
Idaho(8/27/2019)
RR
Illinois(12/18/2007)
IAR
Indiana(12/18/2007)
RR
Indiana(12/13/2024)
RR
Iowa(12/18/2007)
RR
Kansas(8/9/2023)
RR
Kentucky(1/4/2017)
RR
Maine(10/31/2014)
RR
Maryland(7/27/2022)
RR
Michigan(6/29/2016)
RR
Nebraska(12/18/2007)
RR
Nevada(3/1/2021)
RR
New Jersey(12/18/2007)
RR
New Mexico(12/18/2007)
RR
New York(8/9/2017)
RR
North Carolina(10/28/2021)
RR
North Dakota(7/17/2023)
RR
Ohio(12/18/2007)
RR
Oklahoma(12/13/2024)
RR
Oregon(1/4/2017)
RR
Pennsylvania(1/4/2017)
RR
South Carolina(1/4/2017)
RR
Texas(12/18/2007)
IAR
Texas(2/10/2017)
RR
Utah(3/3/2021)
RR
Virginia(12/18/2007)
RR
Washington(12/18/2007)
RR
Wisconsin(12/18/2007)
RR
Wyoming(7/27/2022)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange
Current Firm
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
PREMIUM
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Contact information
Main Address
777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391
Mailing Address
P.o. Box 672, Milwaukee, WI 53201
Phone number
(414) 765-3500
Established
Wisconsin since 12/29/1919
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
4,175
SEC notice filing (53 States and Territories)
FINRA licenses (53 States and Territories)
Documents
Part 2 Brochures
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| BAIRD FINANCIAL CORPORATION | SHAREHOLDER | |
| BOOTH, STEVEN GREGORY | CHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER | 2147388 |
| DAHLBERG, ERIK CHARLES | DIRECTOR | 1650544 |
| GRAVERSON, CHRISTA LYNN | CHIEF COMPLIANCE OFFICER | 4912961 |
| LAWTON, PATRICK STEVEN | DIRECTOR | 1007318 |
| MAXWELL, TERRANCE PATRICK | CHIEF FINANCIAL OFFICER, DIRECTOR | 1463158 |
| PALMER, ANGELA MARIE | REGISTERED INVESTMENT ADVISOR CCO | 4915568 |
| SCHROEDER, MICHAEL JOHN | DIRECTOR | 1483012 |
| SCHULTZ, PAUL LEE | GENERAL COUNSEL, SECRETARY | 1965163 |
| STANEK, MARY ELLEN | DIRECTOR | 2006493 |
| THUROW, LAURA K | CHIEF OPERATIONS OFFICER | 3193702 |
Regulatory assets under management
| Total Number of Accounts | 350,776 |
| AUM (Assets Under Management) | $ 342,142,869,924 |
Disclosures
| Regulatory Event | 43 |
| Arbitration | 31 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 12/23/2025 | ||
| 10/24/2024 | ||
| 11/15/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
