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Amy Louise Simonson

VERITY ASSET MANAGEMENT
DURHAM, NC
·CRD# 2326511·33 years experience

Professional Summary

Amy Louise Simonson, who also goes by Amy Louise Keener, is a registered financial advisor currently at VERITY ASSET MANAGEMENT located in Durham, North Carolina. Amy is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1993. Amy has worked at 3 firms and has passed the Series 65, Series 63, Series 99TO, SIE, Series 22, Series 52, Series 6, Series 39, Series 53, Series 28 and Series 26 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Amy Louise Keener

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

33 years in the financial services industry

Current & Past Employments

VERITY ASSET MANAGEMENT·CRD# 158667
RIA
280 S. Mangum Street Suite 550, Durham, NC 27701
July 29, 2011 - Present
VERITY INVESTMENTS, INC.·CRD# 41527
RIA
Durham, NC
November 29, 2004 - July 29, 2011
VERITY INVESTMENTS, INC.·CRD# 41527
BD
Durham, NC
October 16, 1996 - February 17, 2026
PFS INVESTMENTS INC.·CRD# 10111
BD
Duluth, GA
March 8, 1993 - August 26, 1996

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Current Firm

VA
VERITY ASSET MANAGEMENT

ENCOMPASS MORE | VERITY ASSET MANAGEMENT, INC. | VERITY ASSET MANAGEMENT

CRD#: 158667 / SEC#: 801-66730
RIA
Registered Investment Advisory firm - SEC (5/26/2006 Approved)

Contact Information

Main Address

280 S Mangum St Ste 550, Durham, NC 27701-3676

Phone Number

(919) 490-6717

# of Employees

77

SEC notice filing (35 States and Territories)

Registered to provide investment advisory services in 35 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (6/5/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,603

AUM (Assets Under Management)

$1,154,371,169

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Verity Asset Management, Inc.; Investment-related; Durham NC; Registered Investment Adviser; Officer/Director; Investment Advisor Representative; 07/2011; 160 hours per month; 160 during market hours; Investment advisory services. 2) Verity Financial Group, Inc.; Not investment-related; Durham NC; Holding company and insurance agency; Officer; Director; 08/1996; 20 hours per month, 0 during market hours; Manage company. 3) PlanScope360, LLC.; Not investment-related; Durham, NC; Third Party Administration; Partner; CFO and COO; 03/2024; 160 hours per month; 160 during market hours; Finance, operations, and strategic business development.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VA
VERITY ASSET MANAGEMENT

ENCOMPASS MORE | VERITY ASSET MANAGEMENT, INC. | VERITY ASSET MANAGEMENT

CRD#: 158667 / SEC#: 801-66730
RIA
Registered Investment Advisory firm - SEC (5/26/2006 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
North Carolina
(7/29/2011)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Nov 2004About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 1993About the Series 63 exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 22 — Direct Participation Programs Representative Examination

Passed Oct 2003About the Series 22 exam

Series 52 — Municipal Securities Representative Examination

Passed Nov 2000About the Series 52 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Mar 1993About the Series 6 exam

Series 39 — Direct Participation Programs Principal Examination

Passed Oct 2003About the Series 39 exam

Series 53 — Municipal Securities Principal Examination

Passed Nov 2000About the Series 53 exam

Series 28 — Introducing Broker/Dealer Financial Operations Principal Examination

Passed Jul 1998About the Series 28 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Jun 1996About the Series 26 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Amy Louise Simonson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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