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HF

Heather A. Failla

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CRD#: 2315417
HF
Heather Ashworth Failla

Professional summary


Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Heather Ashworth Failla, CFP®, who also goes by Heather Joy Ashworth, Heather A Ashworthphenecie, Heather Ashworthphenecie, Heather Ashworth Phenecie, Heather Phenecie, was a registered financial professional .

Heather is a previously registered financial professional and started their career in finance in 1993. Heather had worked at 11 firms and has passed the Series 63, Series 65, Series 7TO, Series 6TO, SIE, Series 7, Series 9 and Series 10 exams.

Aliases


Heather Joy Ashworth | Heather A Ashworthphenecie | Heather Ashworthphenecie | Heather Ashworth Phenecie | Heather Phenecie

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1)Name: Piedmont Divorce Planning, LLC Inv Rel: N Add: 2100 Westshore Dr, Suite 223, Cumming, GA 30041 Nature: Consulting Position: President/Owner Start Date: 5/25/2024 No. Hr/Mo: 40 No. Hr/Mo During Sec Trading: 20 Duties: Prepare financial documents and analyses for the purpose of equitable division of assets in a divorce. (2)Name: Foundation for Financial Planning Inv Rel: Y Add: At Residential Address Nature: Board Service Position: Financial Coach Start Date: 03/07/2025 No. Hr/Mo: 4 No. Hr/Mo During Sec Trading: 1 Duties: Volunteer as a Financial Coach to help widows and widowers understand their current financial situation in order to make informed decisions and avoid costly mistakes during a time of crisis, address various financial topics to guide them on steps to take.

Blog Corner


CRS (Client Relationship Summary)


The CRS(Customer Relationship Summary) document is not provided.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Experience


Past

May 20, 2026 - July 30, 2026

MERINO WEALTH MANAGEMENT

RIA
CRD#: 317535
Cumming, GA
Past

July 31, 2024 - December 16, 2025

MML INVESTORS SERVICES, LLC

RIA
CRD#: 10409
ATLANTA, GA
Past

July 18, 2024 - December 16, 2025

MML INVESTORS SERVICES, LLC

BD
CRD#: 10409
ATLANTA, GA
Past

March 4, 2022 - June 5, 2024

CITIZENS SECURITIES, INC.

RIA
CRD#: 39550
Cumming, GA
Past

March 4, 2022 - June 5, 2024

CITIZENS SECURITIES, INC.

BD
CRD#: 39550
JOHNSTON, RI
Past

June 16, 2020 - February 9, 2022

MWA FINANCIAL SERVICES INC.

RIA
CRD#: 112630
DAWSONVILLE, GA
Past

February 27, 2020 - February 9, 2022

MWA FINANCIAL SERVICES INC.

BD
CRD#: 112630
DAWSONVILLE, GA
Past

April 26, 2019 - September 25, 2019

J.P. MORGAN SECURITIES LLC

RIA
CRD#: 79
CUMMING, GA
Past

April 25, 2019 - September 25, 2019

J.P. MORGAN SECURITIES LLC

BD
CRD#: 79
CUMMING, GA
Past

February 13, 2004 - March 24, 2004

NCF FINANCIAL SERVICES, INC.

RIA
CRD#: 120471
ALPHARETTA, GA
Past

February 11, 2004 - March 24, 2004

NCF FINANCIAL SERVICES, INC.

BD
CRD#: 120471
DURHAM, NC
Past

October 19, 2001 - May 2, 2002

MORGAN STANLEY DW INC.

BD
CRD#: 7556
PURCHASE, NY
Past

November 15, 1996 - October 24, 2001

QUICK & REILLY, INC.

BD
CRD#: 11217
NEW YORK, NY
Past

November 12, 1993 - November 22, 1996

BARNETT INVESTMENTS, INC.

BD
CRD#: 14897
JACKSONVILLE, FL
Past

March 22, 1993 - November 15, 1993

IDS LIFE INSURANCE COMPANY

BD
CRD#: 6321
MINNEAPOLIS, MN
Past

March 22, 1993 - November 15, 1993

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363
MINNEAPOLIS, MN

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Exams


State Security Law Exam
RR
Series 63
Date: 2/27/2019
Uniform Securities Agent State Law Examination
State Security Law Exam
IAR
Series 65
Date: 10/24/2017
Uniform Investment Adviser Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 3/1/2024
General Securities Representative Examination
General Industry/Product Exam
RR
Series 6TO
Date: 4/25/2019
Investment Company Products/Variable Contracts Representative Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam

Current Firm


MW
MERINO WEALTH MANAGEMENT
MERINO INCORPORATED | MERINO WEALTH MANAGEMENT | MERINO INCORPORATED DBA MERINO WEALTH MANAGEMENT

CRD#: 317535 / SEC#:

California
Registered Investment Advisory firm - (6/22/2022 Approved)
Illinois
Registered Investment Advisory firm - (2/14/2022 Approved)
Texas
Registered Investment Advisory firm - (4/20/2023 Conditional Restricted)
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Contact information


Main Address
2700 Patriot Boulevard Suite 250, Glenview, IL 60026
Mailing Address
Phone number
(312) 809-1109
Established
Firm type
Fiscal year end
# of Employees
2

Documents


Latest Form ADV

Regulatory assets under management


Total Number of Accounts383
AUM (Assets Under Management)$ 49,884,206

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


MERINO WEALTH MANAGEMENT

CRD#: 317535

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