Gregory R. Lai

AFFINITY INVESTMENT ADVISORS

Newport Beach, CA 92660

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CRD#: 2262839

Professional summary

Gregory Robert Lai, CFA, who also goes by Gregory Lai, is a registered financial advisor currently at AFFINITY INVESTMENT ADVISORS, LLC located in Newport Beach, California.

Gregory is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2004. Gregory has worked at 1 firm and has passed the Series 2 exam.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Gregory Lai

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Rayliant Investment Research; investment-related; 5140 Birch St., Suite 300, Newport Beach, CA 92660; RIA; Employee; Business Development; June 2024; 30 hours/month; 0 trading hours; business development and consulting.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gregory Robert Lai's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFA

Chartered Financial Analyst

Experience

Current

September 24, 2004 - Present

AFFINITY INVESTMENT ADVISORS, LLC

Office #1: 5140 Birch Street Suite 300, Newport Beach, CA 92660

RIA

CRD#: 108278

Newport Beach, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

AFFINITY INVESTMENT ADVISORS, LLC

AFFINITY INVESTMENT ADVISORS INC | AFFINITY INVESTMENT ADVISORS, LLC

CRD#: 108278 / SEC#: 801-42015

RIA

Registered Investment Advisory firm - (7/28/1992 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(9/24/2004)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

General Industry/Product Exam

Series 2

Date: 7/30/1992

Non-Member General Securities Examination

Current Firm

AFFINITY INVESTMENT ADVISORS, LLC

AFFINITY INVESTMENT ADVISORS INC | AFFINITY INVESTMENT ADVISORS, LLC

CRD#: 108278 / SEC#: 801-42015

RIA

Registered Investment Advisory firm - (7/28/1992 Approved)

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Contact information

Main Address

5140 Birch Street Suite 300, Newport Beach, CA 92660

Mailing Address

Phone number

(949) 660-6373

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (2 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

ADV PART 2A (3/31/2025)

Regulatory assets under management

Total Number of Accounts	71
AUM (Assets Under Management)	$ 1,065,062,527

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Gregory R. Lai

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gregory Robert Lai's CRS (Customer Relationship Summary).

Certified licenses

Experience

AFFINITY INVESTMENT ADVISORS, LLC

Primary Firm SEC Registration

AFFINITY INVESTMENT ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 2

Date: 7/30/1992

Current Firm

AFFINITY INVESTMENT ADVISORS, LLC

Contact information

SEC notice filing (2 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

AFFINITY INVESTMENT ADVISORS, LLC

TRUST BUT VERIFY

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