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Lori Gann Morris

AIF®, CIMA®
WATERLOO CAPITAL
AUSTIN, TX
·CRD# 2261771·32 years experience

Professional Summary

Lori Gann Morris, AIF®, CIMA®, who also goes by Lori Michelle Gann, Lori Michelle Miller, is a registered financial advisor currently at WATERLOO CAPITAL located in Austin, Texas. Lori is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. Lori has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 3 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Lori Michelle Gann, Lori Michelle Miller

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary
CIMA®
Certified Investment Management Analyst

Years of Experience

32 years in the financial services industry

Current & Past Employments

WATERLOO CAPITAL·CRD# 133705
RIA
2801 Via Fortuna Suite 250, Austin, TX 78746
April 17, 2018 - Present
CALTON & ASSOCIATES, INC.·CRD# 20999
BD
Austin, TX
April 16, 2018 - April 19, 2024
RAYMOND JAMES & ASSOCIATES, INC.·CRD# 705
RIA
Austin, TX
February 13, 2013 - April 19, 2018
RAYMOND JAMES & ASSOCIATES, INC.·CRD# 705
BD
Austin, TX
February 13, 2013 - April 19, 2018
MORGAN KEEGAN & COMPANY, LLC·CRD# 4161
RIA
Austin, TX
July 11, 2003 - February 13, 2013
MORGAN KEEGAN & COMPANY, LLC·CRD# 4161
BD
Austin, TX
July 11, 2003 - February 13, 2013
RBC CAPITAL MARKETS, LLC·CRD# 31194
RIA
Dallas, TX
June 13, 2002 - July 21, 2003
RBC CAPITAL MARKETS, LLC·CRD# 31194
BD
New York, NY
March 2, 1998 - July 21, 2003
DAIN RAUSCHER INCORPORATED·CRD# 7600
BD
January 2, 1998 - March 2, 1998
RAUSCHER PIERCE REFSNES, INC.·CRD# 6663
BD
Dallas, TX
January 17, 1995 - January 2, 1998

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Current Firm

WATERLOO CAPITAL
WATERLOO CAPITAL

AMG WEALTH ADVISORS | WATERLOO CAPITAL, L.P. | WATERLOO CAPITAL MANAGEMENT | WATERLOO CAPITAL | VIRTUS PRIVATE WEALTH MANAGEMENT | TEAM PRIVATE WEALTH MANAGEMENT, LLC | STRATEGIC CAPITAL | PLANNINGWORKS, INC. | MARKET STREET CAPITAL | LIGHTHOUSE FINANCIAL ADVISORS LLC | LIGHTHOUSE FINANCIAL | LIBERTY PARK | IRONCLAD STRATEGIES | HAP NIELSEN INVESTMENTS | ELEMENT RETIREMENT & INVESTMENT CONSULTANTS, LLC | EBERLY WEALTH MANAGEMENT | BAY RIVERS GROUP WEALTH PARTNERS | AVELLIE WEALTH MANAGEMENT LLC

CRD#: 133705 / SEC#: 801-63975
RIA
Registered Investment Advisory firm - SEC (3/11/2005 Approved)

Contact Information

Main Address

2801 Via Fortuna Suite 250, Austin, TX 78746

Phone Number

(512) 777-5900

# of Employees

64

SEC notice filing (28 States and Territories)

Registered to provide investment advisory services in 28 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WATERLOO CAPITAL WRAP FEE PROGRAM BROCHURE (7/30/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,306

AUM (Assets Under Management)

$2,261,124,371

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Name of Business: HMI, LLC. Investment related. Address: 6 Rob Roy Road, Austin, TX 78746. Nature of Business: LLC was created to own a small percentage in a private equity investment. Position/Title/Relationship: Partner. Start Date: 2006-2007. Hours per month: Less than 1. Hours per month during Securities trading hours: 0. Duties/Responsibilities: Filing the annual tax return. Partner and Advisor with MAM Group LLC dba AMG Wealth Advisors; manages client assets.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WATERLOO CAPITAL
WATERLOO CAPITAL

AMG WEALTH ADVISORS | WATERLOO CAPITAL, L.P. | WATERLOO CAPITAL MANAGEMENT | WATERLOO CAPITAL | VIRTUS PRIVATE WEALTH MANAGEMENT | TEAM PRIVATE WEALTH MANAGEMENT, LLC | STRATEGIC CAPITAL | PLANNINGWORKS, INC. | MARKET STREET CAPITAL | LIGHTHOUSE FINANCIAL ADVISORS LLC | LIGHTHOUSE FINANCIAL | LIBERTY PARK | IRONCLAD STRATEGIES | HAP NIELSEN INVESTMENTS | ELEMENT RETIREMENT & INVESTMENT CONSULTANTS, LLC | EBERLY WEALTH MANAGEMENT | BAY RIVERS GROUP WEALTH PARTNERS | AVELLIE WEALTH MANAGEMENT LLC

CRD#: 133705 / SEC#: 801-63975
RIA
Registered Investment Advisory firm - SEC (3/11/2005 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Texas
(4/17/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Mar 1996About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 1995About the Series 7 exam

Series 3 — National Commodity Futures Examination

Passed Sep 1994About the Series 3 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Lori Gann Morris's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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