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Gary Lee Richards

ROBERT W. BAIRD & CO.
Steubenville, OH
·CRD# 2224200·34 years experience

Professional Summary

Gary Lee Richards is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in Steubenville, Ohio. Gary is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1992. Gary has worked at 2 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 9 and Series 10 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

34 years in the financial services industry

Current & Past Employments

ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
200 Stanton Blvd Suite 40, Steubenville, OH 43952
October 18, 2019 - Present
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
200 Stanton Blvd Suite 40, Steubenville, OH 43952
October 18, 2019 - Present
J.J.B. HILLIARD, W.L. LYONS, LLC·CRD# 453
RIA
Steubenville, OH
October 29, 2007 - October 18, 2019
J.J.B. HILLIARD, W.L. LYONS, LLC·CRD# 453
BD
Steubenville, OH
May 21, 1992 - October 18, 2019

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Current Firm

ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

Contact Information

Main Address

777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391

Mailing Address

P.o. Box 672, Milwaukee, WI 53201

Phone Number

(414) 765-3500

Established

Wisconsin since 12/29/1919

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

4,322

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

BAIRD PRIVATE ASSET MANAGEMENT - WRAP (3/27/2026)

Direct owners and executive officers

NamePositionCRD#
BAIRD FINANCIAL CORPORATIONSHAREHOLDER—
BOOTH, STEVEN GREGORYCHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER2147388
DAHLBERG, ERIK CHARLESDIRECTOR1650544
GRAVERSON, CHRISTA LYNNCHIEF COMPLIANCE OFFICER4912961
LANGENFELD, JON ACHIEF FINANCIAL OFFICER4322120
LAWTON, PATRICK STEVENDIRECTOR1007318
PALMER, ANGELA MARIEREGISTERED INVESTMENT ADVISOR CCO4915568
SCHROEDER, MICHAEL JOHNDIRECTOR1483012
SCHULTZ, PAUL LEEGENERAL COUNSEL, SECRETARY1965163
STANEK, MARY ELLENDIRECTOR2006493
THUROW, LAURA KCHIEF OPERATIONS OFFICER3193702

Regulatory Assets Under Management

Total Number of Accounts

367,123

AUM (Assets Under Management)

$394,068,801,480

Disclosures

Regulatory Event

44

Arbitration

31

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2025Cover PageReport
10/24/2024Cover PageReport
11/15/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

TRINITY UNITED PRESBYTERIAN CHURCH, INVEST-RELATED, CHURCH SESSION, SESSION MEMBER/INVESTMENT CONSULTANT, 1/2011, 1 HR/MONTH TOTAL & DURING TRADING HRS, DUTIES INCLUDE ASSIST CHURCH AND CHURCH SESSION WITH CONDUCTING CHURCH BUSINESS DECISIONS, OVERSEEING FUNDS, AND CHURCH DIRECTION.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(1/19/2023)
RR
Arizona
(10/18/2019)
RR
California
(10/18/2019)
RR
Colorado
(11/11/2019)
RR
Connecticut
(10/18/2019)
RR
Delaware
(2/3/2020)
RR
District of Columbia
(10/18/2019)
RR
Florida
(10/18/2019)
IAR
Florida
(4/21/2023)
RR
Georgia
(10/18/2019)
RR
Illinois
(10/18/2019)
RR
Indiana
(10/18/2019)
RR
Kentucky
(10/18/2019)
RR
Maryland
(2/3/2020)
RR
Massachusetts
(3/6/2023)
RR
Michigan
(10/18/2019)
RR
Minnesota
(10/18/2019)
RR
Missouri
(10/18/2019)
RR
Nebraska
(4/24/2024)
RR
Nevada
(10/18/2019)
RR
New Jersey
(10/18/2019)
RR
New Mexico
(3/26/2026)
RR
New York
(10/18/2019)
RR
North Carolina
(10/18/2019)
RR
Ohio
(10/18/2019)
IAR
Ohio
(10/18/2019)
RR
Oklahoma
(10/18/2019)
RR
Pennsylvania
(10/18/2019)
RR
Rhode Island
(10/18/2019)
RR
South Carolina
(10/18/2019)
RR
Tennessee
(10/18/2019)
RR
Texas
(10/18/2019)
IAR
Texas
(1/12/2023)
RR
Utah
(1/24/2023)
RR
Virginia
(10/18/2019)
RR
West Virginia
(10/18/2019)
RR
Wisconsin
(8/5/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Oct 2007About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 1992About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 1992About the Series 7 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Nov 2000About the Series 9 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Aug 2000About the Series 10 exam
FINRA
SRO Registrations
NYSE American LLC
SRO Registrations
Nasdaq Stock Market
SRO Registrations
New York Stock Exchange
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Gary Lee Richards's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Gary Lee Richards's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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GR
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