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Jeffrey Jon Pridey

BFC PLANNING
TWIN FALLS, ID
·CRD# 2136022·35 years experience

Professional Summary

Jeffrey Jon Pridey, who also goes by Jeff Pridey, is a registered financial advisor currently at BFC PLANNING, INC. located in Twin Falls, Idaho and BERTHEL, FISHER & COMPANY FINANCIAL SERVICES, INC. located in Twin Falls, Idaho. Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. Jeffrey has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Jeff Pridey

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

35 years in the financial services industry

Current & Past Employments

BFC PLANNING, INC.·CRD# 119682
RIA
Twin Falls, ID
December 12, 2013 - Present
BERTHEL, FISHER & COMPANY FINANCIAL SERVICES, INC.·CRD# 13609
RIA
BD
Twin Falls, ID
October 23, 2012 - Present
AUSDAL FINANCIAL PARTNERS, INC.·CRD# 7995
BD
Twin Falls, ID
August 22, 2011 - April 27, 2012
CAPWEST SECURITIES, INC.·CRD# 30002
BD
Twin Falls, ID
September 21, 2005 - August 18, 2011
UNITED SECURITIES ALLIANCE, INC.·CRD# 36487
BD
Greenwood Village, CO
January 28, 2003 - October 11, 2005
FARMLAND SECURITIES COMPANY·CRD# 11153
BD
Kansas City, MO
May 21, 1991 - July 17, 2002

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Current Firm

BP
BFC PLANNING, INC.

1ST & MAIN INVESTMENT ADVISORS - ADVISORY SERVICES OFFERED THROUGH BFC PLANNING, INC. | GREAT LAKES BAY FINANCIAL | BFC PLANNING, INC. | BERTHEL FISHER & COMPANY PLANNING, INC. | BEDROCK INVESTMENT ADVISORS, LLC

CRD#: 119682 / SEC#: 801-67427
RIA
Registered Investment Advisory firm - SEC (1/3/2007 Approved)
Iowa
Registered Investment Advisory firm - Iowa (3/5/2007 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4201 42nd Street Ne Suite 100, Cedar Rapids, IA 52402

Phone Number

(319) 447-5700

# of Employees

200

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

BFC PLANNING ADV PART 2 (3/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

13,174

AUM (Assets Under Management)

$3,841,196,599

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.PEAK FINANCIAL SERVICES-Y-706 CARRIAGE LANE N, TWIN FALLS, ID 83301-DBA-OWNER-10/1/2013-160-120-INVESTMENT SELECTION, RETIREMENT PLANNING. 2.USI Insurance-N-Twin Falls, ID-National Accounts Broker-Broker-05/2018-160-80-Property & Casualty Broker. 3. Jeff & Shelly Pridey Farm- N- Twin Falls, ID- Owner- 12/2021- 16- 0- Inherited a family farm.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BP
BFC PLANNING, INC.

1ST & MAIN INVESTMENT ADVISORS - ADVISORY SERVICES OFFERED THROUGH BFC PLANNING, INC. | GREAT LAKES BAY FINANCIAL | BFC PLANNING, INC. | BERTHEL FISHER & COMPANY PLANNING, INC. | BEDROCK INVESTMENT ADVISORS, LLC

CRD#: 119682 / SEC#: 801-67427
RIA
Registered Investment Advisory firm - SEC (1/3/2007 Approved)
Iowa
Registered Investment Advisory firm - Iowa (3/5/2007 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(12/20/2012)
RR
California
(10/26/2012)
RR
Idaho
(10/24/2012)
IAR
Idaho
(12/12/2013)
RR
Minnesota
(10/25/2012)
RR
Oregon
(1/16/2013)
RR
South Dakota
(11/26/2012)
RR
Utah
(11/26/2012)
RR
Washington
(3/31/2022)
RR
Wyoming
(10/26/2012)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2013About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 1991About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 2003About the Series 7 exam

Series 62 — Corporate Securities Limited Representative Examination

Passed Apr 1991
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Jon Pridey's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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