Dean E. Estling
Professional summary
Dean Edward Estling is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Chippewa Falls, Wisconsin.
Dean is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. Dean has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Dean Edward Estling's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view Dean Edward Estling's CRS (Customer Relationship Summary).
Certified licenses
Experience
December 16, 2002 - Present
PRINCIPAL SECURITIES, INC.
Office #2: 1650 Hallie Rd, Chippewa Falls, WI 54729December 16, 2002 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 1650 Hallie Rd, Chippewa Falls, WI 54729January 1, 2002 - December 11, 2002
LOCUST STREET SECURITIES, INC.
June 25, 2001 - January 1, 2002
BMA FINANCIAL SERVICES, INC.
December 3, 1999 - June 27, 2001
LUTHERAN BROTHERHOOD SECURITIES CORP.
August 20, 1997 - December 2, 1999
THE O.N. EQUITY SALES COMPANY
April 24, 1995 - August 26, 1997
SII INVESTMENTS, INC.
March 21, 1991 - April 24, 1995
SECURITIES AMERICA, INC.
Primary Firm SEC Registration

PRINCIPAL SECURITIES, INC.
CRD#: 1137 / SEC#: 801-54949, 8-13975
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(4/9/2007)
(12/16/2002)
(6/21/2017)
(12/16/2002)
(10/22/2024)
(4/9/2007)
(12/16/2002)
(12/16/2002)
Exams
FINRA
Current Firm

PRINCIPAL SECURITIES, INC.
CRD#: 1137 / SEC#: 801-54949, 8-13975
Contact information
SEC notice filing (51 States and Territories)
FINRA licenses (52 States and Territories)
Documents
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| PRINCIPAL FINANCIAL SERVICES, INC. | OWNER | |
| AGRAWAL, VIVEK | DIRECTOR | 8050381 |
| CLAIRE, CHAD THOMAS | CHIEF INFORMATION OFFICER | 7219218 |
| DROGAN, THOMAS JOHN | CHIEF COMPLIANCE OFFICER | 2760482 |
| FRIEDRICH, AMY CHRISTINE | DIRECTOR | 7097797 |
| LAWLER, CODY ANTHONY | HEAD OF SUPERVISION, HEAD OF OPERATIONS | 5162072 |
| MCCULLUM, KENNETH ALLEN | DIRECTOR | 4695257 |
| MURRAY, MICHAEL FRANCIS | PRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR | 2074275 |
| RANTS, DOUGLAS JOHN | CHIEF INFORMATION SECURITY OFFICER | 7148529 |
| ROBERTS, DAWN MARIE | CHIEF FINANCIAL OFFICER | 7929617 |
| SCHELHAAS, NATHAN PAUL | DIRECTOR | 7275495 |
| SPADAFORA, CRAIG ALAN | SENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM | 3184320 |
| VANWINKLE, DANIEL SIMON | PSI AML OFFICER | 4715191 |
Regulatory assets under management
| Total Number of Accounts | 63,730 |
| AUM (Assets Under Management) | $ 14,827,718,110 |
Disclosures
| Regulatory Event | 9 |
| Arbitration | 3 |
| Bond | 3 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/26/2025 | ||
| 10/28/2024 | ||
| 11/28/2023 | ||
| 09/22/2023 | ||
| 12/20/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
