Gerald L. Seizert

HERON BAY CAPITAL MANAGEMENT

Bloomfield Hills, MI

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CRD#: 2107061

Professional summary

Gerald Lee Seizert, who also goes by Gerry Seizert, is a registered financial advisor currently at HERON BAY CAPITAL MANAGEMENT located in Bloomfield Hills, Michigan.

Gerald is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2010. Gerald has worked at 2 firms and has passed the Series 65 exam.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Gerry Seizert

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

ADVENT CAPITAL MANAGEMENT INVESTMENT RELATED 1271 AVENEUE OF THE AMERICAS, 45TH FLOOR NEW YORK, NY 10020 NATURE: CLOSED END MUTUAL FUND COMPANY RELATIONSHIP/DUTIES: INDEPENDENT DIRECTOR START: 03/2003 7 HOURS/MONTH 3 HOURS/MONTH DURING TRADING HOURS

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gerald Lee Seizert's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

November 12, 2019 - Present

HERON BAY CAPITAL MANAGEMENT

RIA

CRD#: 305537

Bloomfield Hills, MI

Past

October 27, 2010 - January 2, 2020

SEIZERT CAPITAL PARTNERS

RIA

CRD#: 108954

BIRMINGHAM, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

HERON BAY CAPITAL MANAGEMENT

HERON BAY CAPITAL MANAGEMENT | HERON BAY CAPITAL MANAGEMENT, LLC

CRD#: 305537 / SEC#: 801-117590

RIA

Registered Investment Advisory firm - (11/12/2019 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Michigan
(11/12/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 3/8/1996

Uniform Investment Adviser Law Examination

Current Firm

HERON BAY CAPITAL MANAGEMENT

HERON BAY CAPITAL MANAGEMENT | HERON BAY CAPITAL MANAGEMENT, LLC

CRD#: 305537 / SEC#: 801-117590

RIA

Registered Investment Advisory firm - (11/12/2019 Approved)

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Contact information

Main Address

40701 Woodward Ave Suite 104, Bloomfield Hills, MI 48304

Mailing Address

Phone number

(248) 970-0900

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (6 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A - FIRM BROCHURE (3/28/2025)

Regulatory assets under management

Total Number of Accounts	355
AUM (Assets Under Management)	$ 605,214,470

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Gerald L. Seizert

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Gerald Lee Seizert's CRS (Customer Relationship Summary).

Certified licenses

Experience

HERON BAY CAPITAL MANAGEMENT

SEIZERT CAPITAL PARTNERS

Primary Firm SEC Registration

HERON BAY CAPITAL MANAGEMENT

State Registrations and Notice Filings

Exams

Series 65

Date: 3/8/1996

Current Firm

HERON BAY CAPITAL MANAGEMENT

Contact information

SEC notice filing (6 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

HERON BAY CAPITAL MANAGEMENT

TRUST BUT VERIFY

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