Reed C. Fraasa

HIGHLAND FINANCIAL ADVISORS

RIVERDALE, NJ 07457

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CRD#: 2063878

Professional summary

Reed Charles Fraasa, AIF®, CFP®, who also goes by Reed C Fraasa, is a registered financial advisor currently at HIGHLAND FINANCIAL ADVISORS, LLC located in Riverdale, New Jersey.

Reed is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1990. Reed has worked at 6 firms and has passed the Series 63, Series 7, Series 6, Series 9 and Series 10 exams.

Biography

When Reed is not helping clients of the firm reach their goals, he lives his goals enjoying travel, surfing, snowboarding, skateboarding, and tennis with his family. He lives in Kinnelon with his wife Dana, their five children and their dog Bandit.

Question & Answer

What are your service offerings?

Investment Planning

Estate Planning

Retirement Planning

Employee and Employer Plan Ben...

Comprehensive Financial Planni...

Insurance Planning

Do you have an area of expertise or specialization?

Business Owners

Estate & Generational Planning...

Financial Psychology/Coaching

High Net Worth Client Needs

Investment Advice with Ongoing...

Medical Professionals

What is your minimum asset requirement?

Are you a "fiduciary"?

Yes

Aliases

Reed C Fraasa

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Reed Charles Fraasa's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

AIF^®

Accredited Investment Fiduciary

CFP^®

Certified Financial Planner

Start date: 1993

Experience

Current

April 24, 2006 - Present

HIGHLAND FINANCIAL ADVISORS, LLC

Office #1: 44 St Route 23 North Suite 11, Riverdale, NJ 07457

RIA

CRD#: 125838

RIVERDALE, NJ

Past

November 1, 2004 - June 7, 2005

HIGHLAND FINANCIAL ADVISORS, LLC

RIA

CRD#: 125838

PARAMUS, NJ

Past

April 8, 2003 - June 13, 2005

RAYMOND JAMES FINANCIAL SERVICES, INC.

CRD#: 6694

ST. PETERSBURG, FL

Past

June 21, 2002 - April 11, 2003

NEW ENGLAND SECURITIES

RIA

CRD#: 615

SECAUCUS, NJ

Past

December 4, 1992 - April 11, 2003

NEW ENGLAND SECURITIES

CRD#: 615

NEW YORK, NY

Past

October 14, 1991 - November 13, 1992

THE PRUDENTIAL INSURANCE COMPANY OF AMERICA

CRD#: 680

NEWARK, NJ

Past

October 14, 1991 - November 13, 1992

PRUCO SECURITIES, LLC.

CRD#: 5685

NEWARK, NJ

Past

June 7, 1990 - September 17, 1991

FORESTERS FINANCIAL SERVICES, INC.

CRD#: 305

EDISON, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

HIGHLAND FINANCIAL ADVISORS, LLC

HIGHLAND FINANCIAL ADVISORS, LLC | UPSWING ADVISOR | TYRAS, FRAASA & ASSOCIATES, LLC

CRD#: 125838 / SEC#: 801-64369

RIA

Registered Investment Advisory firm - (6/23/2005 Approved)

New York

Registered Investment Advisory firm - (6/29/2005 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

New Jersey
(4/24/2006)

IAR

Texas
(11/2/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 6/6/1990

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7

Date: 3/22/2001

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 6/6/1990

Investment Company Products/Variable Contracts Representative Examination

Principal/Supervisory Exam

Series 9

Date: 8/20/2003

General Securities Sales Supervisor - Options Module Examination

Principal/Supervisory Exam

Series 10

Date: 7/14/2003

General Securities Sales Supervisor - General Module Examination

Current Firm

HIGHLAND FINANCIAL ADVISORS, LLC

HIGHLAND FINANCIAL ADVISORS, LLC | UPSWING ADVISOR | TYRAS, FRAASA & ASSOCIATES, LLC

CRD#: 125838 / SEC#: 801-64369

RIA

Registered Investment Advisory firm - (6/23/2005 Approved)

New York

Registered Investment Advisory firm - (6/29/2005 Terminated)

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Contact information

Main Address

1680 Route 23 Suite 210, Wayne, NJ 07470

Mailing Address

Phone number

(973) 557-2933

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (7 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

HIGHLAND FINANCIAL ADVISORS, LLC FIRM BROCHURE (8/25/2025)

Regulatory assets under management

Total Number of Accounts	1,036
AUM (Assets Under Management)	$ 503,795,315

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Contact information

(xxx) xxx-xxxx

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Reed C. Fraasa

Professional summary

Biography

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Reed Charles Fraasa's CRS (Customer Relationship Summary).

Certified licenses

Experience

HIGHLAND FINANCIAL ADVISORS, LLC

RAYMOND JAMES FINANCIAL SERVICES, INC.

NEW ENGLAND SECURITIES

NEW ENGLAND SECURITIES

THE PRUDENTIAL INSURANCE COMPANY OF AMERICA

PRUCO SECURITIES, LLC.

FORESTERS FINANCIAL SERVICES, INC.

Primary Firm SEC Registration

HIGHLAND FINANCIAL ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 6/6/1990

Series 7

Date: 3/22/2001

Series 6

Date: 6/6/1990

Series 9

Date: 8/20/2003

Series 10

Date: 7/14/2003

Current Firm

HIGHLAND FINANCIAL ADVISORS, LLC

Contact information

SEC notice filing (7 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

HIGHLAND FINANCIAL ADVISORS, LLC

TRUST BUT VERIFY

Contact information

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