GG
Gregg M. Gottlieb
VIABLE
Florham Park, NJ 07932
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CRD#: 2011631
GG
Professional summary
Gregg Michael Gottlieb, CFP® is a registered financial advisor currently at VIABLE located in Florham Park, New Jersey and BENEFIT FUNDING SERVICES, LLC located in Irvine, California.
Gregg is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1989. Gregg has worked at 9 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.
Question & Answer
What are your service offerings?
Estate Planning
Business Succession Planning
Comprehensive Financial Planni...
Investment Planning
Insurance Planning
Health Care
Retirement Planning
Employee and Employer Plan Ben...
What is your minimum asset requirement?
1
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) 01/02/2019 - Barandi Brokerage, LLC - Non-Variable Insurance - inv rel - at reported business location(s) - start: 01/2015 2) 01/02/2019 - Frito Agency, LLC - Non-Variable Insurance - inv rel - at reported business location(s) - start: 09/2016 3) 01/02/2019 - Seneca Insurance - Non-Variable Insurance - inv rel - at reported business location(s) - start: 09/2009 4) 01/02/2019 -CMI Planning, LLC - Business Entity For Tax/Investment Purposes Only - inv rel - at reported business location(s) - start: 01/2010 - 160 hr/mth 5) 01/02/2019 - Gold Regal LLC - Business Entity For Tax/Investment Purposes Only - inv rel - at reported business location(s) - start: 12/2017 - 80 hr/mth 6) 3/6/2019 - Regal Wealth Advisors - Investment Related - At Reported Business Location(s) - Holding Company for Administrative Purposes) - Started 01/01/2018 - 160 Hours Per Month/8 Hours During Securities Trading. 7) 07/11/2022 - Gottlieb Family Holdings, LLC - Investment Related - At Reported Business Location(s) - Real Estate Rental - Start Date - 01/01/2021 - 5 Hours Per Month/0 Hours During Securities Trading. 9) 12/05/2022 - First Financial Resources - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Member - Start Date - 11/21/2022 - 20 Hours Per Month/20 Hours During Securities Trading
CRS (Client Relationship Summary) - RIA
Click below to view Gregg Michael Gottlieb's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1998
Experience
Current
March 14, 2024 - Present
VIABLE
Office #1: 248 Columbia Turnpike, Suite 317, Florham Park, NJ 07932RIA
CRD#: 322140
Florham Park, NJ
Current
September 5, 2025 - Present
BENEFIT FUNDING SERVICES, LLC
Office #1: 100 Spectrum Center Drive Suite 400, Irvine, CA 92618BD
CRD#: 44079
IRVINE, CA
Past
May 13, 2024 - September 5, 2025
WORLD EQUITY GROUP, INC.
BD
CRD#: 29087
SCHAUMBURG, IL
Past
January 11, 2019 - March 13, 2024
LPL FINANCIAL LLC
RIA
CRD#: 6413
FLORHAM PARK, NJ
Past
January 7, 2019 - March 13, 2024
LPL FINANCIAL LLC
BD
CRD#: 6413
FLORHAM PARK, NJ
Past
April 20, 2016 - January 17, 2019
KESTRA ADVISORY SERVICES, LLC
RIA
CRD#: 283330
FLORHAM PARK, NJ
Past
July 5, 2002 - September 22, 2016
KESTRA INVESTMENT SERVICES, LLC
RIA
CRD#: 42046
FLORHAM PARK, NJ
Past
August 6, 2001 - January 17, 2019
KESTRA INVESTMENT SERVICES, LLC
BD
CRD#: 42046
FLORHAM PARK, NJ
Past
June 15, 1998 - August 9, 2001
SIGNATOR INVESTORS, INC.
BD
CRD#: 468
BOSTON, MA
Past
March 24, 1997 - June 3, 1998
KEYBANC CAPITAL MARKETS INC.
BD
CRD#: 566
CLEVELAND, OH
Past
November 21, 1989 - April 1, 1997
FINANCIAL NORTHEASTERN SECURITIES, INC.
BD
CRD#: 17007
FAIRFIELD, NJ
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VI
VIABLE
PS WEALTH PARTNERS, LLC | VIABLE PLANNING, LLC | VIABLE | VIAABLE, LLC
CRD#: 322140 / SEC#: 801-130160
RIA
Registered Investment Advisory firm - (4/26/2024 Approved)Pennsylvania
Registered Investment Advisory firm - (5/24/2024 Terminated)Texas
Registered Investment Advisory firm - (5/23/2024 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Florida(9/5/2025)
IAR
New Jersey(5/17/2024)
RR
New Jersey(9/5/2025)
RR
New York(9/5/2025)
IAR
Pennsylvania(3/14/2024)
RR
Pennsylvania(9/5/2025)
RR
Virginia(9/5/2025)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
VI
VIABLE
PS WEALTH PARTNERS, LLC | VIABLE PLANNING, LLC | VIABLE | VIAABLE, LLC
CRD#: 322140 / SEC#: 801-130160
RIA
Registered Investment Advisory firm - (4/26/2024 Approved)Pennsylvania
Registered Investment Advisory firm - (5/24/2024 Terminated)Texas
Registered Investment Advisory firm - (5/23/2024 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
Malvern, PA
Mailing Address
145 East Swedesford Rd #1037, Wayne, PA 19087
Phone number
(888) 842-2295
Established
Firm type
Fiscal year end
# of Employees
6
SEC notice filing (4 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 486 |
| AUM (Assets Under Management) | $ 135,116,287 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
