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GG

Gregg Michael Gottlieb

CFP®
VIABLE
Florham Park, NJ
·CRD# 2011631·37 years experience

Professional Summary

Gregg Michael Gottlieb, CFP® is a registered financial advisor currently at VIABLE located in Florham Park, New Jersey and BENEFIT FUNDING SERVICES, LLC located in Florham Park, New Jersey. Gregg is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1989. Gregg has worked at 9 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Under $50K

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Estate Planning
  • Business Succession Planning
  • Comprehensive Financial Planning
  • Investment Planning
  • Insurance Planning
  • Health Care
  • Retirement Planning
  • Employee and Employer Plan Benefits

Other Aliases

There are no additional aliases reported.

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Direct

(xxx) xxx-xxxx

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 1998

Years of Experience

37 years in the financial services industry

Current & Past Employments

VIABLE·CRD# 322140
RIA
248 Columbia Turnpike, Suite 317, Florham Park, NJ 07932
March 14, 2024 - Present
BENEFIT FUNDING SERVICES, LLC·CRD# 44079
BD
248 Columbia Turnpike, Suite 317, Florham Park, NJ 07932
September 5, 2025 - Present
WORLD EQUITY GROUP, INC.·CRD# 29087
BD
Schaumburg, IL
May 13, 2024 - September 5, 2025
LPL FINANCIAL LLC·CRD# 6413
RIA
Florham Park, NJ
January 11, 2019 - March 13, 2024
LPL FINANCIAL LLC·CRD# 6413
BD
Florham Park, NJ
January 7, 2019 - March 13, 2024
KESTRA ADVISORY SERVICES, LLC·CRD# 283330
RIA
Florham Park, NJ
April 20, 2016 - January 17, 2019
KESTRA INVESTMENT SERVICES, LLC·CRD# 42046
RIA
Florham Park, NJ
July 5, 2002 - September 22, 2016
KESTRA INVESTMENT SERVICES, LLC·CRD# 42046
BD
Florham Park, NJ
August 6, 2001 - January 17, 2019
SIGNATOR INVESTORS, INC.·CRD# 468
BD
Boston, MA
June 15, 1998 - August 9, 2001
KEYBANC CAPITAL MARKETS INC.·CRD# 566
BD
Cleveland, OH
March 24, 1997 - June 3, 1998
FINANCIAL NORTHEASTERN SECURITIES, LLC·CRD# 17007
BD
Fairfield, NJ
November 21, 1989 - April 1, 1997

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Current Firm

VI
VIABLE

PS WEALTH PARTNERS, LLC | VIABLE PLANNING, LLC | VIABLE | VIAABLE, LLC

CRD#: 322140 / SEC#: 801-130160
RIA
Registered Investment Advisory firm - SEC (4/26/2024 Approved)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (5/24/2024 Terminated)
Texas
Registered Investment Advisory firm - Texas (5/23/2024 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

Malvern, PA

Mailing Address

145 East Swedesford Rd #1037, Wayne, PA 19087

Phone Number

(888) 842-2295

# of Employees

6

SEC notice filing (6 States and Territories)

Registered to provide investment advisory services in 6 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

VIABLE FORM ADV PART 2A 2026 (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

645

AUM (Assets Under Management)

$214,176,901

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) 01/02/2019 - Barandi Brokerage, LLC - Non-Variable Insurance - inv rel - at reported business location(s) - start: 01/2015 2) 01/02/2019 - Frito Agency, LLC - Non-Variable Insurance - inv rel - at reported business location(s) - start: 09/2016 3) 01/02/2019 - Seneca Insurance - Non-Variable Insurance - inv rel - at reported business location(s) - start: 09/2009 4) 01/02/2019 -CMI Planning, LLC - Business Entity For Tax/Investment Purposes Only - inv rel - at reported business location(s) - start: 01/2010 - 160 hr/mth 5) 01/02/2019 - Gold Regal LLC - Business Entity For Tax/Investment Purposes Only - inv rel - at reported business location(s) - start: 12/2017 - 80 hr/mth 6) 3/6/2019 - Regal Wealth Advisors - Investment Related - At Reported Business Location(s) - Holding Company for Administrative Purposes) - Started 01/01/2018 - 160 Hours Per Month/8 Hours During Securities Trading. 7) 07/11/2022 - Gottlieb Family Holdings, LLC - Investment Related - At Reported Business Location(s) - Real Estate Rental - Start Date - 01/01/2021 - 5 Hours Per Month/0 Hours During Securities Trading. 9) 12/05/2022 - First Financial Resources - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Member - Start Date - 11/21/2022 - 20 Hours Per Month/20 Hours During Securities Trading

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VI
VIABLE

PS WEALTH PARTNERS, LLC | VIABLE PLANNING, LLC | VIABLE | VIAABLE, LLC

CRD#: 322140 / SEC#: 801-130160
RIA
Registered Investment Advisory firm - SEC (4/26/2024 Approved)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (5/24/2024 Terminated)
Texas
Registered Investment Advisory firm - Texas (5/23/2024 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Florida
(9/5/2025)
IAR
New Jersey
(5/17/2024)
RR
New Jersey
(9/5/2025)
RR
New York
(9/5/2025)
IAR
Pennsylvania
(3/14/2024)
RR
Pennsylvania
(9/5/2025)
RR
Virginia
(9/5/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jan 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1990About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 1990About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Gregg Michael Gottlieb's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by Gregg

  • Estate Planning
  • Business Succession Planning
  • Comprehensive Financial Planning
  • Investment Planning
  • Insurance Planning
  • Health Care
  • Retirement Planning
  • Employee and Employer Plan Benefits

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Theresa Liane Henry
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Shivam S Mittal
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