Reynaldo Cruz
CRUZ INVESTMENTS & WEALTH MANAGEMENT
Aurora, IL 60505
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CRD#: 1998247
Professional summary
Reynaldo Cruz, CFP®, who also goes by Rey Cruz, is a registered financial advisor currently at CRUZ INVESTMENTS & WEALTH MANAGEMENT located in Aurora, Illinois and MADISON AVENUE SECURITIES, LLC located in Aurora, Illinois.
Reynaldo is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1989. Reynaldo has worked at 6 firms and has passed the Series 63, SIE, Series 7, Series 6 and Series 24 exams.
Question & Answer
What are your service offerings?
Retirement Income Management
Insurance Planning
Comprehensive Financial Planni...
Investment Planning
Retirement Planning
Estate Planning
Tax Planning
Are you a "fiduciary"?
Yes
Aliases
Rey Cruz
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. AURORA FINANCIAL ALTERNATIVES INC - START DATE 4/12/1992 - DBA IS CRUZ INVESTMENTS & WEALTH MANAGEMENT; REGISTERED INVESTMENT ADVISOR ; OWNER AND INVESTMENT ADVISOR REPRESENTATIVE OF THE FIRM ; START DATE 4/2012 ; INVESTMENT-RELATED; SPEND 40 HOURS PER WEEK IN CONNECTION WITH THE BUSINESS. 2. INSURANCE AGENT;INVESTMENT RELATED; INSURANCE SALES (LIFE, ANNUITY, HEALTH); SPENDS APPROX 10 HRS/MTH AND 10 DURING TRADING. 3. CRUZ TAX ADVISORY, LLC; INVESTMENT RELATED; PROVIDES TAX ADVICE ON QUALIFIED PLANS; SPENDS APPROX 50 HRS/MTH AND 50 DURING TRADING. 4. SPARTON EYE CANDY, LLC ; RETAIL SALES OF FINANCIAL APPROVED PRODUCTS INCLUDING T-SHIRTS, VIDEOS, BOOKS, CD'S AND DVD'S ; CREATOR OF CONTENT ; START DATE 4/28/2017 ; NON INVESTMENT-RELATED ; SPEND 5 HOURS PER WEEK IN CONNECTION WITH THE BUSINESS. 5. NOTARY;INVESTMENT RELATED NO; SPENDS APPROX LESS THAN 1 HRS/MTH. 6. AE MEDICARE SOLUTIONS - START DATE 10/2022 - NATURE REFERRING CLIENTS TO MEDICARE SOLUTIONS: ; INVESTMENT-RELATED NO; SPEND APPROX 5 HOURS PER MONTH IN CONNECTION WITH THE BUSINESS; DUTIES REFERRING MEDICARE SOLUTIONS. 7. AURORA SPARTAN RE, LLC; 1535 BRIGHTEN CIRCLE, AURORA IL 60506; INVESTMENT RELATED: NO; POSITION: OWNER / INVESTOR; DUTIES: INVEST IN REAL ESTATE HOMES AND APARTMENT COMPLEXES; 10 HOURS PER WEEK; START DATE: 4/13/2024 8. MADISON AVENUE SECURITIES, LLC; 13500 EVENING CREEK DR. N SUITE 555, SAN DIEGO, CA 92128; INVESTMENT RELATED: YES; POSITION: REGISTERED REPRESENTATIVE; DUTIES: SALE OF SECURITIES; 10 TO 20 HOURS PER WEEK; START DATE: 2/2019
CRS (Client Relationship Summary) - RIA
Click below to view Reynaldo Cruz's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1994
Experience
Current
June 26, 2012 - Present
CRUZ INVESTMENTS & WEALTH MANAGEMENT
Office #1: 605 North Broadway 2nd Floor, Aurora, IL 60505RIA
CRD#: 163356
Aurora, IL
Current
February 8, 2019 - Present
MADISON AVENUE SECURITIES, LLC
Office #1: 605 N Broadway 2nd Floor, Aurora, IL 60505RIA
BD
CRD#: 23224
Aurora, IL
Past
October 2, 2012 - February 8, 2019
G.F. INVESTMENT SERVICES, LLC
BD
CRD#: 132939
AURORA, IL
Past
September 8, 2009 - October 1, 2012
INDEPENDENT FINANCIAL GROUP, LLC
RIA
CRD#: 7717
AURORA, IL
Past
September 8, 2009 - October 1, 2012
INDEPENDENT FINANCIAL GROUP, LLC
BD
CRD#: 7717
AURORA, IL
Past
August 1, 2003 - September 8, 2009
WATERSTONE FINANCIAL GROUP, INC.
RIA
CRD#: 10078
AURORA, IL
Past
July 21, 2003 - September 8, 2009
WATERSTONE FINANCIAL GROUP, INC.
BD
CRD#: 10078
AURORA, IL
Past
October 28, 1997 - September 3, 2003
RE-DIRECT SECURITIES CORP
RIA
CRD#: 35518
AURORA, IL
Past
February 14, 1994 - July 21, 2003
RE-DIRECT SECURITIES CORP
BD
CRD#: 35518
VILLA PARK, IL
Past
October 30, 1989 - February 14, 1994
WATERSTONE FINANCIAL GROUP, INC.
BD
CRD#: 10078
BOSTON, MA
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(11/4/2021)
RR
California(2/8/2019)
RR
Colorado(6/20/2023)
RR
Florida(2/8/2019)
IAR
Illinois(6/26/2012)
RR
Illinois(2/8/2019)
RR
Indiana(4/26/2019)
RR
Michigan(3/18/2019)
RR
Minnesota(2/8/2019)
RR
Missouri(2/8/2019)
RR
Nevada(4/3/2020)
RR
North Carolina(2/8/2019)
RR
Texas(3/21/2019)
IAR
Texas(4/18/2024)
RR
Virginia(4/9/2019)
RR
Wisconsin(2/8/2019)
IAR
Wisconsin(6/12/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CRUZ INVESTMENTS & WEALTH MANAGEMENT
CRUZ INVESTMENTS & WEALTH MANAGEMENT | CRUZ, REYNALDO
CRD#: 163356 / SEC#:
Illinois
Registered Investment Advisory firm - (6/26/2012 Approved)Texas
Registered Investment Advisory firm - (4/4/2024 Conditional Restricted)Wisconsin
Registered Investment Advisory firm - (6/12/2025 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
605 North Broadway 2nd Floor, Aurora, IL 60505
Mailing Address
Phone number
(630) 897-0333
Established
Firm type
Fiscal year end
# of Employees
4
Red Flags
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