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William James Roach

GRADIENT INVESTMENTS
GREENSBORO, NC
·CRD# 1958205·37 years registered

Professional Summary

William James Roach, who also goes by Bill Roach, is a registered financial advisor currently at GRADIENT INVESTMENTS, LLC located in Greensboro, North Carolina and WHICHARD ROACH FINANCIAL located in Greensboro, North Carolina. William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1989. William has worked at 4 firms and has passed the Series 65, Series 63 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bill Roach

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

37 years registered in the securities industry

Current & Past Employments

Current

GRADIENT INVESTMENTS, LLCCurrent·CRD# 141726
RIA
2721 Horse Pen Creek Rd Suite 103, Greensboro, NC 27410
May 13, 2025 - Present
WHICHARD ROACH FINANCIALCurrent·CRD# 334854
RIA
2721 Horse Pen Creek Road, Suite 103, Greensboro, NC 27410
June 13, 2025 - Present

Past

GRADIENT ADVISORS, LLCPast·CRD# 152665
RIA
Greensboro, NC
February 27, 2017 - June 19, 2025
FORTH FINANCIAL SECURITIES, CORPORATIONPast·CRD# 14363
BD
Richmond, VA
September 12, 1989 - October 31, 1995

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Current Firm

GI
GRADIENT INVESTMENTS, LLC

GRADIENT INVESTMENT GROUP LLC | REGISTERED INDEPENDENT ADVISORS, LLC | REGISTERED INDEPENDENT AGENTS, LLC | GRADIENT INVESTMENTS, LLC

CRD#: 141726 / SEC#: 801-70812
RIA
Registered Investment Advisory firm - SEC (12/1/2009 Approved)
Alabama
Registered Investment Advisory firm - Alabama (1/20/2010 Terminated)
Arizona
Registered Investment Advisory firm - Arizona (12/8/2009 Terminated)
California
Registered Investment Advisory firm - California (12/9/2009 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (12/10/2009 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/8/2009 Terminated)
Idaho
Registered Investment Advisory firm - Idaho (12/8/2009 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (12/8/2009 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (12/21/2009 Terminated)
Minnesota
Registered Investment Advisory firm - Minnesota (12/8/2009 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (12/8/2009 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (12/31/2009 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (12/8/2009 Terminated)
New York
Registered Investment Advisory firm - New York (11/19/2009 Cancelled)
North Carolina
Registered Investment Advisory firm - North Carolina (12/8/2009 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (12/8/2009 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (12/10/2009 Terminated)
South Carolina
Registered Investment Advisory firm - South Carolina (12/8/2009 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (12/23/2009 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/8/2009 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/9/2009 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (12/8/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4105 Lexington Avenue North Suite 250, Arden Hills, MN 55126

Phone Number

(888) 824-3525

# of Employees

41

SEC notice filing (52 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A AND 2B (9/2/2026)

Regulatory Assets Under Management

Total Number of Accounts

79,966

AUM (Assets Under Management)

$8,836,117,690

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) dba Whichard Roach Financial; 2721 Horse Pen Creek Road # 103, Greensboro, NC, 27410; President; Advisory services, financial planning, annuities sales, and life insurance; Start date: 02/2013 2) William J Roach, Inc.; 6109 Trotter Ridge Road, Summerfield, NC 27358; President; Group Health Insurance; Start Date: 1988; 1 hr/month 3) Gradient Advisors, LLC; Investment Related; 02/2017; Arden Hills, MN; Investment Advisor Representative; will remain dually registered while moving clients to Whichard Roach Financial. 4) INVESTMENT RELATED: No/Kiwanis - Greensboro Chapter; ADDRESS: Greensboro, NC; NATURE OF BUSINESS: Service - Improving our Community 1 child at a time; POSITION: Board of Directors; START DATE: 10/2017; APPROX HR/MO; 10hrs

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
GI
GRADIENT INVESTMENTS, LLC

GRADIENT INVESTMENT GROUP LLC | REGISTERED INDEPENDENT ADVISORS, LLC | REGISTERED INDEPENDENT AGENTS, LLC | GRADIENT INVESTMENTS, LLC

CRD#: 141726 / SEC#: 801-70812
RIA
Registered Investment Advisory firm - SEC (12/1/2009 Approved)
Alabama
Registered Investment Advisory firm - Alabama (1/20/2010 Terminated)
Arizona
Registered Investment Advisory firm - Arizona (12/8/2009 Terminated)
California
Registered Investment Advisory firm - California (12/9/2009 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (12/10/2009 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/8/2009 Terminated)
Idaho
Registered Investment Advisory firm - Idaho (12/8/2009 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (12/8/2009 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (12/21/2009 Terminated)
Minnesota
Registered Investment Advisory firm - Minnesota (12/8/2009 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (12/8/2009 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (12/31/2009 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (12/8/2009 Terminated)
New York
Registered Investment Advisory firm - New York (11/19/2009 Cancelled)
North Carolina
Registered Investment Advisory firm - North Carolina (12/8/2009 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (12/8/2009 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (12/10/2009 Terminated)
South Carolina
Registered Investment Advisory firm - South Carolina (12/8/2009 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (12/23/2009 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/8/2009 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/9/2009 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (12/8/2009 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
North Carolina
(5/13/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2016About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1989About the Series 63 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1989About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view William James Roach's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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