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JL

James Crandell Long

CRD# 1823411·Registered 1988 - 2026
Previously Registered: Being a previously registered professional could mean that James is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

James Crandell Long was a registered financial advisor. James was a previously registered financial professional and started their career in finance 1988 - 2026. James had worked at 4 firms and has passed the Series 65 and Series 6 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

38 years in the financial services industry

Current & Past Employments

EXCEL FINANCIAL, LLC·CRD# 145301
RIA
Centennial, CO
June 14, 2012 - October 1, 2026
EXCEL FINANCIAL, LLC·CRD# 145301
RIA
Red Wing, MN
October 5, 2009 - February 29, 2012
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC·CRD# 2881
BD
May 16, 1991 - February 4, 1992
THE PRUDENTIAL INSURANCE COMPANY OF AMERICA·CRD# 680
BD
May 3, 1988 - February 6, 1990
PRUCO SECURITIES, LLC.·CRD# 5685
BD
May 3, 1988 - February 6, 1990

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Current Firm

EF
EXCEL FINANCIAL, LLC

BCD FINANCIAL | EXCEL FINANCIAL, LLC

CRD#: 145301 / SEC#: 801-107211
RIA
Registered Investment Advisory firm - SEC (1/28/2016 Approved)
Colorado
Registered Investment Advisory firm - Colorado (2/2/2016 Terminated)
Minnesota
Registered Investment Advisory firm - Minnesota (1/29/2016 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (1/29/2016 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

321 Main Street, Red Wing, MN 55066

Phone Number

(651) 388-6441

# of Employees

11

SEC notice filing (5 States and Territories)

Registered to provide investment advisory services in 5 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (2/5/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,128

AUM (Assets Under Management)

$404,464,714

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Moran and Long, LLC; Greenwood Village, CO; not investment related; Partner of CPA firm since 01/2009; 76 hrs/mo

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
EF
EXCEL FINANCIAL, LLC

BCD FINANCIAL | EXCEL FINANCIAL, LLC

CRD#: 145301 / SEC#: 801-107211
RIA
Registered Investment Advisory firm - SEC (1/28/2016 Approved)
Colorado
Registered Investment Advisory firm - Colorado (2/2/2016 Terminated)
Minnesota
Registered Investment Advisory firm - Minnesota (1/29/2016 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (1/29/2016 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Oct 2009About the Series 65 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Apr 1988About the Series 6 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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