Sharla D. Rountree
PERSONAL BENEFIT FINANCIAL
LAKEWOOD, CO 80215
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CRD#: 1790302
Professional summary
Sharla Dae Rountree, CFP®, who also goes by Sharla Martinez, is a registered financial advisor currently at PERSONAL BENEFIT FINANCIAL located in Lakewood, Colorado and KESTRA ADVISORY SERVICES, LLC located in Lakewood, Colorado.
Sharla is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1988. Sharla has worked at 6 firms and has passed the Series 63, SIE, Series 7, Series 51 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Sharla Martinez
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Name: Personal Benefit Seminars Investment Related: No Address: 870 Kipling St. Lakewood CO 80215 Nature of Business: Other Other/None of the Above Speaker Position, Title or Relationship: Contractor Start Date: 5/1/1990 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Speaker Business Name: Sharla Rountree and Janet Rountree Investment Related: No Address: 1984 S. Newark Way Aurora CO 80014 Nature of Business: Real Estate Position, Title or Relationship: Joint owner with my mom Start Date: 11/15/1999 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Assist in managing, decision related to repairs and upkeep, help with tax prep Name: PERSONAL BENEFIT FINANCIAL, INC. POSITION: Owner, CFPtm NATURE: Investment advisory services through an independent outside RIA INVESTMENT RELATED: Yes NUMBER OF HOURS: 40 SECURITIES TRADING HOURS: 7 START DATE: 01/01/2014 ADDRESS: 870 Kipling St., Lakewood CO 80215, United States DESCRIPTION: Run the business, Take care of clients, Research, Prepare Financial Plans Name: My Federal Retirement and Benefits Investment Related: No Address: 870 Kipling St. Lakewood CO 80215 Nature of Business: Other Other/None of the Above Market to Federal H/R people and agencies to provide financial planning and seminar services. Position, Title or Relationship: Owner Start Date: 3/30/2013 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Marketing Name: Associates in Financial Planning DBA Rountree and Associates Investment Related: No Address: 870 Kiping St. Lakewood CO 80215 Nature of Business: Other Other/None of the Above See previous answer Position, Title or Relationship: Agent for filing and operations. No ownership, no activity Start Date: 4/2/2018 Hours per month: 0% - 10% (0 - 16 hours) Hours per month during trading hours: 0% - 10% (0 - 14 hours) Duties: Filing for state records and annual tax filing for owner Name: Kestra Financial Services LLC Investment Related: Yes Address: 5707 Southwest Parkway, Building 2, Suite 400 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Financial Planner Start Date: 9/3/2018 Hours per month: 31% - 40% (49 - 64 hours) Hours per month during trading hours: 21% - 30% (29 - 42 hours) Duties: Advisor GREEN FROGS MANAGEMENT POSITION: Owner NATURE: Real Estate INVESTMENT RELATED: No # OF HOURS: 8 SECURITIES TRADING HOURS: 7 START DATE: 01/04/2021 ADDRESS: 870 Kipling St, Suite A, Lakewood CO 80215, United States DESCRIPTION: Run the company, manage the R/E and staff Name: PERSONAL BENEFIT ADVISORY, INC POSITION: CFPtm, Financial Advisor NATURE: Insurance INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 100 START DATE: 09/01/2025 ADDRESS: 870 Kipling Street, Lakewood CO 80215, United States DESCRIPTION: Provide financial services to clients based on their financial situation, and risk tolerance. Offer professional third party money management, 529's and annuities. We are fiduciaries.
CRS (Client Relationship Summary) - RIA
Click below to view Sharla Dae Rountree's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1990
Experience
Current
November 19, 1999 - Present
PERSONAL BENEFIT FINANCIAL
Office #1: 870 Kipling St Suite A, Lakewood, CO 80215RIA
CRD#: 112517
LAKEWOOD, CO
Current
August 27, 2018 - Present
KESTRA ADVISORY SERVICES, LLC
Office #1: 870 Kipling St. Suite A, Lakewood, CO 80215RIA
CRD#: 283330
Lakewood, CO
Current
August 27, 2018 - Present
KESTRA INVESTMENT SERVICES, LLC
Office #1: 870 Kipling St. Suite A, Lakewood, CO 80215BD
CRD#: 42046
Lakewood, CO
Past
May 17, 2006 - October 28, 2011
OSAIC WEALTH, INC.
RIA
CRD#: 23131
LAKEWOOD, CO
Past
April 7, 1992 - August 30, 2018
OSAIC WEALTH, INC.
BD
CRD#: 23131
LAKEWOOD, CO
Past
November 27, 1990 - April 7, 1992
PLANNED INVESTMENTS INC.
BD
CRD#: 5066
ATLANTA, GA
Past
November 19, 1989 - October 24, 1990
OSAIC WEALTH, INC.
BD
CRD#: 23131
SCOTTSDALE, AZ
Past
October 19, 1988 - November 19, 1989
INTEGRATED RESOURCES EQUITY CORPORATION
BD
CRD#: 6403
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC
CRD#: 283330 / SEC#: 801-56126
RIA
Registered Investment Advisory firm - (12/31/1998 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(8/27/2018)
RR
Arkansas(10/29/2021)
RR
California(8/27/2018)
IAR
Colorado(11/19/1999)
RR
Colorado(8/27/2018)
RR
District of Columbia(8/27/2018)
RR
Florida(8/27/2018)
RR
Georgia(5/13/2021)
RR
Hawaii(5/10/2019)
RR
Idaho(8/27/2018)
RR
Illinois(8/27/2018)
RR
Indiana(1/9/2025)
RR
Iowa(8/27/2018)
RR
Kansas(11/11/2022)
RR
Maryland(8/27/2018)
RR
Massachusetts(8/27/2018)
RR
Michigan(1/25/2019)
RR
Minnesota(8/27/2018)
RR
Mississippi(3/18/2024)
RR
Missouri(8/27/2018)
RR
Montana(8/27/2018)
RR
Nebraska(8/27/2018)
RR
Nevada(8/27/2018)
RR
New Jersey(1/9/2025)
RR
New Mexico(8/27/2018)
RR
New York(11/11/2022)
RR
North Carolina(8/27/2018)
RR
Ohio(8/27/2018)
RR
Oklahoma(11/11/2022)
RR
Oregon(8/27/2018)
RR
Rhode Island(8/27/2018)
RR
South Carolina(7/14/2023)
RR
South Dakota(8/16/2019)
RR
Tennessee(12/21/2023)
RR
Texas(8/27/2018)
IAR
Texas(7/26/2023)
RR
Utah(8/27/2018)
RR
Vermont(8/27/2018)
RR
Virginia(8/27/2018)
RR
Washington(8/27/2018)
RR
Wisconsin(8/27/2018)
RR
Wyoming(8/27/2018)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC
CRD#: 283330 / SEC#: 801-56126
RIA
Registered Investment Advisory firm - (12/31/1998 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 155,482 |
| AUM (Assets Under Management) | $ 60,174,309,829 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 12/23/2024 | ||
| 10/20/2023 | ||
| 12/21/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
