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RP

Robert Perry Peel

ROBERT W. BAIRD & CO.
Grand Rapids, MI
·CRD# 1753640·38 years experience

Professional Summary

Robert Perry Peel, who also goes by Rob Peel, is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in Grand Rapids, Michigan. Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1988. Robert has worked at 4 firms and has passed the Series 65, Series 63, SIE, Series 31, Series 7, Series 10 and Series 9 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Rob Peel

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

38 years in the financial services industry

Current & Past Employments

ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
333 Bridge St Nw Ste 1000, Grand Rapids, MI 49504
January 12, 2010 - Present
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
RIA
BD
333 Bridge St Nw Ste 1000, Grand Rapids, MI 49504
January 28, 2000 - Present
J.J.B. HILLIARD, W.L. LYONS, LLC·CRD# 453
BD
Louisville, KY
November 9, 1992 - February 2, 2000
RAFFENSPERGER, HUGHES & CO., INC.·CRD# 699
BD
Indianapolis, IN
December 4, 1989 - November 20, 1992
EDWARD JONES·CRD# 250
BD
St. Louis, MO
April 20, 1988 - December 16, 1989

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Current Firm

ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

Contact Information

Main Address

777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391

Mailing Address

P.o. Box 672, Milwaukee, WI 53201

Phone Number

(414) 765-3500

Established

Wisconsin since 12/29/1919

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

4,322

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

BAIRD PRIVATE ASSET MANAGEMENT - WRAP (3/27/2026)

Direct owners and executive officers

NamePositionCRD#
BAIRD FINANCIAL CORPORATIONSHAREHOLDER—
BOOTH, STEVEN GREGORYCHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER2147388
DAHLBERG, ERIK CHARLESDIRECTOR1650544
GRAVERSON, CHRISTA LYNNCHIEF COMPLIANCE OFFICER4912961
LANGENFELD, JON ACHIEF FINANCIAL OFFICER4322120
LAWTON, PATRICK STEVENDIRECTOR1007318
PALMER, ANGELA MARIEREGISTERED INVESTMENT ADVISOR CCO4915568
SCHROEDER, MICHAEL JOHNDIRECTOR1483012
SCHULTZ, PAUL LEEGENERAL COUNSEL, SECRETARY1965163
STANEK, MARY ELLENDIRECTOR2006493
THUROW, LAURA KCHIEF OPERATIONS OFFICER3193702

Regulatory Assets Under Management

Total Number of Accounts

367,123

AUM (Assets Under Management)

$394,068,801,480

Disclosures

Regulatory Event

44

Arbitration

31

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2025Cover PageReport
10/24/2024Cover PageReport
11/15/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Name: Peel Bros., LLC; Not investment-related; Address: Spring Lake, Michigan 49456; Nature: Private Company to own and lease property; Role: Limited partner; Start Date: 12/31/2006; Appx hrs: 2 hours / month; Hrs during trading: None; Duties: Limited partner with 3 brothers. Mother is general partner. Name/Address: Grand Haven Community Foundation - Boer Family Fund 15 Harbor Drive; Grand Haven, MI 49417 Grand Haven MI 49417 Start date: 8/15/19 Hours spent:4-8 hrs/year Hours spent during trading Hours: Zero Role/Responsibility: Serve on the foundations investment committee. Review quarterly the performance of the foundations portfolio Investment related

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
ROBERT W. BAIRD & CO. INCORPORATED

BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS

CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(5/2/2013)
RR
Arkansas
(7/15/2026)
RR
California
(1/3/2011)
RR
Colorado
(1/8/2025)
RR
Connecticut
(2/22/2013)
RR
District of Columbia
(1/3/2011)
RR
Florida
(1/28/2000)
IAR
Florida
(9/18/2018)
RR
Georgia
(4/10/2026)
RR
Illinois
(5/2/2014)
RR
Indiana
(4/9/2026)
RR
Maine
(6/24/2014)
RR
Maryland
(4/9/2026)
RR
Massachusetts
(6/15/2026)
RR
Michigan
(1/28/2000)
IAR
Michigan
(2/1/2010)
RR
Minnesota
(4/9/2026)
RR
Missouri
(4/9/2026)
RR
Montana
(7/15/2026)
RR
New Jersey
(4/9/2026)
RR
New Mexico
(4/9/2026)
RR
New York
(4/9/2026)
RR
North Carolina
(6/15/2026)
RR
Ohio
(1/14/2019)
RR
Oklahoma
(4/9/2026)
RR
Oregon
(5/22/2014)
RR
Tennessee
(4/9/2026)
RR
Texas
(1/3/2011)
IAR
Texas
(3/12/2024)
RR
Virginia
(3/3/2025)
RR
Washington
(4/9/2026)
RR
Wisconsin
(1/24/2017)
RR
Wyoming
(6/16/2009)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 1988About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Aug 2009About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Apr 1988About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Jun 2000About the Series 10 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Jun 2000About the Series 9 exam
FINRA
SRO Registrations
NYSE American LLC
SRO Registrations
Nasdaq Stock Market
SRO Registrations
New York Stock Exchange
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Perry Peel's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Robert Perry Peel's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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