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Kelli B Send

CFP®
FRANCIS
BROOKFIELD, WI
·CRD# 1738572·39 years experience

Professional Summary

Kelli B Send, CFP®, who also goes by Kelli B Brentana, Kelli S Brentana, is a registered financial advisor currently at FRANCIS LLC located in Brookfield, Wisconsin. Kelli is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1987. Kelli has worked at 3 firms and has passed the Series 65, Series 63, Series 7 and Series 3 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Kelli B Brentana, Kelli S Brentana

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

39 years in the financial services industry

Current & Past Employments

FRANCIS LLC·CRD# 130687
RIA
19435 W. Capitol Drive, Brookfield, WI 53045
November 24, 2015 - Present
CITIGROUP GLOBAL MARKETS INC.·CRD# 7059
BD
New York, NY
August 27, 1993 - March 26, 2004
LEHMAN BROTHERS INC.·CRD# 7506
BD
New York, NY
September 24, 1987 - May 2, 1989

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Current Firm

FL
FRANCIS LLC

FRANCIS INVESTMENT COUNSEL LLC | FRANCIS LLC | FRANCIS INVESTMENT COUNSEL, LLC

CRD#: 130687 / SEC#: 801-62841
RIA
Registered Investment Advisory firm - SEC (3/12/2004 Approved)

Contact Information

Main Address

19435 W. Capitol Drive, Brookfield, WI 53045

Phone Number

(866) 232-6457

# of Employees

26

SEC notice filing (50 States and Territories)

Registered to provide investment advisory services in 50 US states and territories.

Documents

Latest Form ADV

Part 2 Brochures

FRANCIS LLC ADV PART 2A&B (3/27/2026)

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FL
FRANCIS LLC

FRANCIS INVESTMENT COUNSEL LLC | FRANCIS LLC | FRANCIS INVESTMENT COUNSEL, LLC

CRD#: 130687 / SEC#: 801-62841
RIA
Registered Investment Advisory firm - SEC (3/12/2004 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Wisconsin
(11/24/2015)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2001About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 1993About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Aug 1993About the Series 7 exam

Series 3 — National Commodity Futures Examination

Passed Oct 1987About the Series 3 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Kelli B Send's CRS (Customer Relationship Summary).

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