Keley R. Petersen

WILLOW GROVE ADVISORS

BERKELEY, CA 94704

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CRD#: 1738238

Professional summary

Keley Renee Petersen is a registered financial advisor currently at WILLOW GROVE ADVISORS, LLC located in Berkeley, California.

Keley is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1997. Keley has worked at 8 firms and has passed the Series 65, Series 63, Series 7 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Keley Renee Petersen's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

November 16, 2009 - Present

WILLOW GROVE ADVISORS, LLC

Office #1: 1919 Addison St Suite 101, Berkeley, CA 94704

RIA

CRD#: 151993

BERKELEY, CA

Past

December 8, 2008 - November 2, 2009

BAY WILLOW ADVISERS, LLC

RIA

CRD#: 148100

SAN DIEGO, CA

Past

October 21, 2005 - December 8, 2008

ZIONS CAPITAL ADVISORS, INC.

RIA

CRD#: 131308

BERKELEY, CA

Past

August 18, 2004 - September 7, 2005

WIPFLI FINANCIAL ADVISORS, LLC

RIA

CRD#: 109983

FOSTER CITY, CA

Past

May 19, 2004 - August 16, 2004

SETON SMOKE CAPTAL MANAGEMENT

RIA

CRD#: 105531

GREENBRAE, CA

Past

February 14, 2000 - August 21, 2003

DELOITTE & TOUCHE INVESTMENT ADVISORS LLC

RIA

CRD#: 104593

SAN JOSE, CA

Past

March 13, 1998 - July 22, 1998

CAZENAVE AND CO., INC.

CRD#: 20721

WESTMINSTER, CO

Past

February 6, 1997 - July 10, 1997

EQIS SECURITIES, LLC

CRD#: 20633

SAN RAFAEL, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

WILLOW GROVE ADVISORS, LLC

WILLOW GROVE ADVISERS, LLC | WILLOW GROVE ADVISORS, LLC

CRD#: 151993 / SEC#: 801-117042

RIA

Registered Investment Advisory firm - (7/26/2019 Approved)

California

Registered Investment Advisory firm - (9/25/2019 Terminated)

Massachusetts

Registered Investment Advisory firm - (8/26/2019 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(11/16/2009)

IAR

Massachusetts
(5/27/2016)

IAR

Washington
(6/7/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 12/13/1999

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 5/12/1997

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7

Date: 2/5/1997

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 3/19/1997

General Securities Principal Examination

Current Firm

WILLOW GROVE ADVISORS, LLC

WILLOW GROVE ADVISERS, LLC | WILLOW GROVE ADVISORS, LLC

CRD#: 151993 / SEC#: 801-117042

RIA

Registered Investment Advisory firm - (7/26/2019 Approved)

California

Registered Investment Advisory firm - (9/25/2019 Terminated)

Massachusetts

Registered Investment Advisory firm - (8/26/2019 Terminated)

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Contact information

Main Address

1919 Addison St Suite 101, Berkeley, CA 94704

Mailing Address

Phone number

(510) 705-1693

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (9 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

ADV 2A, APPENDIX 1, AND 2B (6/2/2025)

Regulatory assets under management

Total Number of Accounts	720
AUM (Assets Under Management)	$ 300,051,371

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

Keley R. Petersen

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Keley Renee Petersen's CRS (Customer Relationship Summary).

Certified licenses

Experience

BAY WILLOW ADVISERS, LLC

ZIONS CAPITAL ADVISORS, INC.

WIPFLI FINANCIAL ADVISORS, LLC

SETON SMOKE CAPTAL MANAGEMENT

DELOITTE & TOUCHE INVESTMENT ADVISORS LLC

CAZENAVE AND CO., INC.

EQIS SECURITIES, LLC

Primary Firm SEC Registration

WILLOW GROVE ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 12/13/1999

Series 63

Date: 5/12/1997

Series 7

Date: 2/5/1997

Series 24

Date: 3/19/1997

Current Firm

WILLOW GROVE ADVISORS, LLC

Contact information

SEC notice filing (9 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

WILLOW GROVE ADVISORS, LLC

TRUST BUT VERIFY

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