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Bruce Allen Alden

Bruce A. Alden

EDELMAN FINANCIAL ENGINES | Director, Financial Planning
ATLANTA, GA 30339
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CRD#: 1728886
Bruce Allen Alden

Professional summary


Bruce Allen Alden, who also goes by Bruce Allen Alfred, Bruce Allen Buchler, is a registered financial advisor currently at EDELMAN FINANCIAL ENGINES located in Atlanta, Georgia.

Bruce is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1994. Bruce has worked at 6 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 6 and Series 3 exams.

Biography


With more than three decades of financial planning experience, I help my clients create, develop and implement their customized retirement financial plan. We partner to design a way forward so they can look forward to a retirement that can be fun. Outside of work, I’m big into motorsports and racing. I also enjoy spending time outdoors hunting and camping.
top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Bruce Allen Alfred | Bruce Allen Buchler

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - RIA


EDELMAN FINANCIAL ENGINES - Registered Investment Advisory firm

Version Date: Sun Mar 31 2024

Financial Engines Advisors L.L.C. is registered with the Securities and Exchange Commission as an investment adviser. Brokerage and investment advisory services and fees differ and it is important for a retail investor to understand the differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. Planning to talk with one of our office planners or National Engagement Center advisors? Look for the helpful questions you might want to ask.

Types of Services Offered:

We offer investment advisory services to investors via employer-sponsored defined-contribution retirement accounts, Individual Retirement Accounts and taxable investment accounts. We provide clients a strategy to help them reach their financial goals. We are also able to offer advice for other aspects of financial planning. Our investment services and advice are available online or through one of our financial professionals. Help from our professionals is available both via the workplace and one of our offices.

Wealth planning services primarily consist of a wrap fee program, which features diversified asset allocation models appropriate for each client’s needs, typically invested in mutual funds and exchange-traded funds. These accounts are periodically reviewed. When clients establish a wrap fee account, they give us limited discretionary authority to place orders through custodians, select investments in their model, reallocate assets and rebalance accounts in accordance with their investment objectives. Wrap fee clients may place reasonable restrictions on their accounts. Retail investors wishing to open an account or establish a relationship are subject to a minimum account size. That minimum account size may be waived or altered at our discretion.

Professional Management accounts, if available through your workplace, are typically reviewed at least monthly. When clients enroll in Professional Management, they grant us discretionary authority to allocate their plan assets among available plan investments and reallocate assets in accordance with their investment objectives. Professional Management clients may place reasonable restrictions on their accounts. There is a $10,000 minimum for Professional Management clients who wish to have a managed IRA. This minimum may be reduced or waived at our discretion.

Online Advice is a non-discretionary service. Accounts advised in Online Advice are reviewed at your initiative and you decide whether and when to purchase or sell investments.

Please see Items 4 and 7 of our ADV on our website, EdelmanFinancialEngines.com, for more detailed information about our services.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications?
  • What do these qualifications mean?

The fees for our services depend on: (1) whether services are accessed through the workplace or directly, (2) the scope of services authorized by the plan fiduciary for workplace services, (3) the level of service chosen, (4) how you became a client, and/or (5) whether services were first accessed before Nov. 1, 2018.

Professional Management fees are calculated as a percentage of Assets Under Management. Wrap fee clients pay a wrap fee, which includes most transaction costs and fees to a broker-dealer that has custody of these assets. The wrap fee does not include certain account and securities-related costs, including those embedded in the mutual funds and ETFs the model is invested in.

We also earn fixed fees if you access Online directly, and a one-time fee of $800 for financial plan development, which can be waived in part or in whole. When accessing Online Advice through the workplace, you do not pay fees directly. Instead, fees are paid by the plan, the plan sponsor or the plan provider. Please see Items 5 and 14 of our ADV on our website for more detailed information about our fees and costs.

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here is an example to help you understand what this means. Our planners have an economic incentive to encourage you to invest money through them, since this increases their compensation (because they are paid in part based on the assets they manage). While we do not believe this is a material conflict, you should be aware of this. Please see our ADV on our website for more detailed information about our conflicts of interest.


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Our Planners are required to act in your best interest and not put our interests ahead of yours. Planners in our offices are paid a percentage of the fees we earn from assets under our management (AUM), and new planners are initially paid a salary until they are eligible for fees based on AUM. You will pay fees and costs whether you make or lose money on your investments. Our planners are eligible to receive additional payments and/or a higher percentage of those AUM fees based on: (1) bringing additional assets or new clients to the firm; (2) retaining existing clients; or (3) obtaining referrals for new clients from existing clients. These additional payments create a conflict of interest where a planner is motivated only to increase AUM. For additional information, please see ADV on our website for more detailed information about Client Referrals and Other Compensation. Top-performing planners also receive potential deferred incentive compensation tied to firm performance. Advisors in our National Engagement Center are paid a salary and an annual bonus based on firm and individual performance and are eligible for variable compensation that is not tied to the sale of specific products. Neither planners nor advisors are compensated based on client complexity, time spent with clients and products in which the client is invested in, nor do they receive commissions on any investments our clients may invest in through the firm.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Education


University of Alabama

University of Toledo

Experience


Current

October 11, 2016 - Present

EDELMAN FINANCIAL ENGINES

Office #1: 200 Galleria Dr Se Suite 1805, Atlanta, GA 30339
RIA
CRD#: 104510
ATLANTA, GA
Past

May 26, 2016 - December 1, 2016

FINANCIAL ENGINES ADVISOR CENTER, LLC

RIA
CRD#: 109238
MARIETTA, GA
Past

December 21, 2015 - April 29, 2016

LPL FINANCIAL LLC

RIA
CRD#: 6413
ATLANTA, GA
Past

December 18, 2015 - April 29, 2016

LPL FINANCIAL LLC

BD
CRD#: 6413
ATLANTA, GA
Past

April 1, 2015 - December 21, 2015

SECURIAN FINANCIAL SERVICES, INC.

RIA
CRD#: 15296
ATLANTA, GA
Past

January 15, 2015 - December 21, 2015

SECURIAN FINANCIAL SERVICES, INC.

BD
CRD#: 15296
ATLANTA, GA
Past

May 15, 2012 - January 9, 2014

NYLIFE SECURITIES LLC

BD
CRD#: 5167
WALESKA, GA
Past

December 13, 1994 - December 11, 1996

AMERICAN GENERAL EQUITY SERVICES CORPORATION

BD
CRD#: 5435
HOUSTON, TX

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
EF
EDELMAN FINANCIAL ENGINES
EDELMAN FINANCIAL ENGINES | FINANCIAL ENGINES ADVISORS LLC | FINANCIAL ENGINES ADVISORS L.L.C.

CRD#: 104510 / SEC#: 801-55196

RIA
Registered Investment Advisory firm - (1/14/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Georgia
(10/11/2016)
IAR
Texas
(1/8/2020)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 3/6/2015
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam

Current Firm


EF
EDELMAN FINANCIAL ENGINES
EDELMAN FINANCIAL ENGINES | FINANCIAL ENGINES ADVISORS LLC | FINANCIAL ENGINES ADVISORS L.L.C.

CRD#: 104510 / SEC#: 801-55196

RIA
Registered Investment Advisory firm - (1/14/1998 Approved)
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Contact information


Main Address
3945 Freedom Circle, Santa Clara, CA 95054
Mailing Address
Phone number
(800) 601-5957
Established
Firm type
Fiscal year end
# of Employees
1,616

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

EFE_ADV_PART_2A_03.31.2025 (3/31/2025)

Regulatory assets under management


Total Number of Accounts1,552,934
AUM (Assets Under Management)$ 292,902,969,770

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


EDELMAN FINANCIAL ENGINES

Director, Financial PlanningCRD#: 104510Atlanta, GA 30339

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