GW
Gordon L. Willoughby
PARK AVENUE SECURITIES LLC
Austin, TX 78746
Some features on this profile are disabled
CRD#: 1722788
GW
Professional summary
Gordon L Willoughby, who also goes by Gordon Lee Willoughby, is a registered financial advisor currently at PARK AVENUE SECURITIES LLC located in Austin, Texas.
Gordon is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Gordon has worked at 4 firms and has passed the Series 63, SIE, Series 6 and Series 26 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Gordon Lee Willoughby
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Insurance-Property and Casualty insurance licensed. I will periodically review, quote and sell auto and home coverage, Start: 03/15/2010, Address: 901 S Mopac Expy. Barton Oaks Plaza IV, Suite 150 Austin, TX 78746, 1 total hour per month; 1 during securities trading hours, Investment related, Less than 10% annual compensation,
CRS (Client Relationship Summary) - RIA
Click below to view Gordon L Willoughby's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view Gordon L Willoughby's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
February 8, 2011 - Present
PARK AVENUE SECURITIES LLC
Office #1: 901 South Mopac Expressway Barton Oaks Plaza Four Ste 150, Austin, TX 78746RIA
BD
CRD#: 46173
Austin, TX
Current
January 10, 2011 - Present
PARK AVENUE SECURITIES LLC
Office #1: 901 South Mopac Expressway Barton Oaks Plaza Four Ste 150, Austin, TX 78746RIA
BD
CRD#: 46173
Austin, TX
Past
February 15, 2008 - December 9, 2010
SUNSET FINANCIAL SERVICES, INC.
RIA
CRD#: 3538
ROUND ROCK, TX
Past
July 9, 2007 - December 9, 2010
SUNSET FINANCIAL SERVICES, INC.
BD
CRD#: 3538
ROUND ROCK, TX
Past
June 20, 2006 - July 2, 2007
DFC INVESTOR SERVICES
RIA
CRD#: 18558
IRVINE, CA
Past
June 20, 2006 - July 2, 2007
DFC INVESTOR SERVICES
BD
CRD#: 18558
CHINO HILLS, CA
Past
December 16, 2002 - June 15, 2006
NEW ENGLAND SECURITIES
RIA
CRD#: 615
AUSTIN, TX
Past
July 26, 1993 - June 15, 2006
NEW ENGLAND SECURITIES
BD
CRD#: 615
AUSTIN, TX
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PA
PARK AVENUE SECURITIES LLC
PARK AVENUE SECURITIES LLC
CRD#: 46173 / SEC#: 801-58108, 8-51324
RIA
Registered Investment Advisory firm - SEC (11/13/2000 Approved)District of Columbia
Registered Investment Advisory firm - SEC (1/2/2002 Terminated)BD
Broker-Dealer Firm Regulated by FINRA (New York district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Colorado(10/15/2021)
IAR
Colorado(10/21/2021)
RR
Ohio(7/14/2022)
IAR
Ohio(7/21/2022)
RR
Texas(1/10/2011)
IAR
Texas(2/8/2011)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
PA
PARK AVENUE SECURITIES LLC
PARK AVENUE SECURITIES LLC
CRD#: 46173 / SEC#: 801-58108, 8-51324
RIA
Registered Investment Advisory firm - SEC (11/13/2000 Approved)District of Columbia
Registered Investment Advisory firm - SEC (1/2/2002 Terminated)BD
Broker-Dealer Firm Regulated by FINRA (New York district office)
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Contact information
Main Address
10 Hudson Yards, New York, NY 10001
Mailing Address
10 Hudson Yards, New York, NY 10001
Phone number
+1 (888) 600-4667
Established
Delaware since 08/20/1998
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
1,984
SEC notice filing (53 States and Territories)
FINRA licenses (53 States and Territories)
Documents
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA | OWNER | |
| BOGGS, ALLEN WARREN | HEAD OF PRODUCT & SUPERVISION | 4751363 |
| CASWELL, MARIANNE GRACE | PRESIDENT AND ELECTED MEMBER | 6424651 |
| DAVARASHVILI, KATE | FINOP/PRINCIPAL FINANCIAL OFFICER. | 5642325 |
| DESROCHERS, CARL | ELECTED MEMBER | 7807194 |
| GALLO, JOSEPH MICHAEL | CHIEF COMPLIANCE OFFICER | 3108044 |
| HERGAN, JOSHUA NEIL | GENERAL COUNSEL | 4572643 |
| LESINA, LEYLA ADA | ELECTED MEMBER | 3004323 |
| MAHER, CARLY PRITCHARD | HEAD OF WEALTH MANAGEMENT STRATEGY AND BUSINESS OPERATIONS | 4003223 |
| PERRY, MICHAEL ANDREW | ELECTED MEMBER | 2688179 |
| RYNIKER, MICHAEL JOHN | PRINCIPAL OPERATIONS OFFICER | 2474604 |
Regulatory assets under management
| Total Number of Accounts | 71,074 |
| AUM (Assets Under Management) | $ 14,998,852,974 |
Disclosures
| Regulatory Event | 20 |
| Arbitration | 3 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 11/25/2025 | ||
| 01/22/2025 | ||
| 11/15/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
