Jay L. Richards
INVESTMENT ADVISORY GROUP LLC
SARASOTA, FL 34236
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CRD#: 1689554
Professional summary
Jay Lipfert Richards, CFP®, who also goes by Jay Richard Lipfert, is a registered financial advisor currently at INVESTMENT ADVISORY GROUP LLC located in Sarasota, Florida and CETERA ADVISORS LLC located in Sarasota, Florida.
Jay is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1990. Jay has worked at 4 firms and has passed the Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Jay Richard Lipfert
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. INVESTMENT ADVISORY GROUP LLC, 51 MILL ST BLDG 3 STE 101, HANOVER, MA 02339, START 06/01/98, REGISTERED INVESTMENT ADVISOR-ASSOCIATES, 50% OWNER. 2. IAG REALTY TRUST, NOT INVESTMENT-RELATED, SAME AS REGISTERED LOCATION, REAL ESTATE, STARTED 11/2018, PARTNER LESS THAN ONE HOUR PER WEEK, NOT DURING TRADING HOURS BRIEF DESCRIPTION OF DUTIES: CONDO FOR RENTAL; 3. Jay Richards is dually registered as an investment advisor representative with Investment Advisory Group, LLC ("IAG") and as a Registered Representative with Cetera Advisors, LLC ("Cetera") since 01/2013. Business is conducted from 51 Mill Street Hanover, MA, USA, 02339. Approximately 80% of Mr. Richards' time is for services as an investment advisor representative and the balance as a registered representative. IAG and Cetera are not affiliated. Please note, due to a private equity distribution, Jay Richards is also a minority owner/shareholder of Cetera Advisors, LLC.
CRS (Client Relationship Summary) - RIA
Click below to view Jay Lipfert Richards's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1993
Experience
Current
July 16, 1998 - Present
INVESTMENT ADVISORY GROUP LLC
Office #1: 1343 Main Street Suite 705-787, Sarasota, FL 34236RIA
CRD#: 109445
SARASOTA, FL
Current
June 5, 1998 - Present
CETERA ADVISORS LLC
Office #1: 1343 Main Street Suite 705-787, Sarasota, FL 34236Office #2: 51 Mill Street Building D, Suite 101, Hanover, MA 02339BD
CRD#: 10299
Sarasota, FL
Past
May 9, 1990 - June 22, 1998
IDS LIFE INSURANCE COMPANY
BD
CRD#: 6321
MINNEAPOLIS, MN
Past
May 9, 1990 - June 22, 1998
AMERIPRISE FINANCIAL SERVICES, LLC
BD
CRD#: 6363
MINNEAPOLIS, MN
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IA
INVESTMENT ADVISORY GROUP LLC
INVESTMENT ADVISORY GROUP | MARITIME WEALTH ADVISORS, LLC | MARITIME WEALTH ADVISORS | INVESTMENT ADVISORY GROUP, LLC | INVESTMENT ADVISORY GROUP LLC
CRD#: 109445 / SEC#: 801-56937
RIA
Registered Investment Advisory firm - (12/3/1999 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(8/29/2001)
RR
Connecticut(2/24/2000)
RR
Florida(1/4/2012)
IAR
Florida(2/11/2025)
RR
Iowa(5/5/2004)
RR
Maine(8/26/2004)
RR
Maryland(5/21/1999)
RR
Massachusetts(6/5/1998)
IAR
Massachusetts(7/16/1998)
RR
Minnesota(3/22/2012)
RR
New Hampshire(6/5/1998)
RR
New York(6/5/1998)
RR
North Carolina(8/9/2006)
RR
Pennsylvania(3/25/2019)
RR
Rhode Island(8/20/1999)
RR
South Carolina(6/5/1998)
RR
Tennessee(1/4/2023)
RR
Virginia(1/4/2023)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
IA
INVESTMENT ADVISORY GROUP LLC
INVESTMENT ADVISORY GROUP | MARITIME WEALTH ADVISORS, LLC | MARITIME WEALTH ADVISORS | INVESTMENT ADVISORY GROUP, LLC | INVESTMENT ADVISORY GROUP LLC
CRD#: 109445 / SEC#: 801-56937
RIA
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Contact information
Main Address
1343 Main Street Suite 705-787, Sarasota, FL 34236
Mailing Address
Phone number
(781) 826-1235
Established
Firm type
Fiscal year end
# of Employees
10
SEC notice filing (20 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 3,425 |
| AUM (Assets Under Management) | $ 994,439,000 |
Red Flags
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