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Loran Scott Coffman

Loran Scott Coffman

Director, Financial Planning·RFG ADVISORY
Troy, MI
·CRD# 1678917·35 years experience

Professional Summary

Loran Scott Coffman, who also goes by Loran S Coffman, is a registered financial advisor currently at RFG ADVISORY, LLC located in Troy, Michigan. Loran is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1987. Loran has worked at 10 firms and has passed the Series 66, Series 65, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Biography

I became a financial planner because of my interest in personal finance and my passion for helping people. I make a commitment to help my clients by using the knowledge and experience I’ve gained over the past 30 plus years. It is a joy to provide financial advice and counseling to people who are seeking to live a less stressed, independent, and financially balanced life. I am grateful to have had the privilege to do...

Other Aliases

Loran S Coffman

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Website

xxxxxxxxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

35 years in the financial services industry

Current & Past Employments

RFG ADVISORY, LLC·CRD# 158401
RIA
Columbia Center Ii 101 West Big Beaver Road 14th Floor, Troy, MI, 48084
June 30, 2025 - Present
EDELMAN FINANCIAL ENGINES·CRD# 104510
RIA
Troy, MI
November 1, 2018 - July 18, 2025
RETIREONE INVESTMENT SERVICES, LLC·CRD# 269923
BD
Troy, MI
April 22, 2016 - October 31, 2018
EDELMAN FINANCIAL SERVICES, LLC·CRD# 113299
RIA
Troy, MI
November 29, 2011 - November 1, 2018
SANDERS MORRIS LLC·CRD# 20580
BD
Troy, MI
August 23, 2011 - April 22, 2016
GROVE POINT INVESTMENTS, LLC·CRD# 1763
BD
Lake Orion, MI
March 24, 1997 - August 31, 2011
SUNAMERICA SECURITIES, INC.·CRD# 20068
BD
Phoenix, AZ
June 27, 1995 - March 24, 1997
MARINER FINANCIAL SERVICES, INC.·CRD# 8292
BD
Largo, FL
August 17, 1993 - June 28, 1995
THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES·CRD# 4039
BD
November 25, 1987 - October 27, 1988
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
November 25, 1987 - October 27, 1988

Education

Spring Arbor University

·

BA

BA

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Current Firm

RA
RFG ADVISORY, LLC

21:5 ADVISORS WEALTH MANAGEMENT | WRIGHT PARK WEALTH | WINGO WEALTH | WILLOW PRIVATE WEALTH | WILLIAMS FINANCIAL ADVISORS, LLC "WFA" | WHOLE STORY PLANNING | WFA VOLARE | VOLARE WEALTH ADVISORS | TURNPOINT WEALTH | TRINITY PRIVATE WEALTH | TREKNORTH INVESTMENT MANAGEMENT | THE WORLEY BANKS GROUP | SWEET LIFE FINANCIAL PLANNING | SUSKO WEALTH ADVISORS | STRODTMAN WEALTH MANAGEMENT | STONES RIVER WEALTH MANAGEMENT | SIXPOINT FINANCIAL PARTNERS | SABLE POINT WEALTH MANAGEMENT | RVA WEALTH MANAGEMENT | ROUTE FINANCIAL GROUP | RJB FINANCIAL PLANNING | RIVER OAK ASSET ADVISORY | RFG ADVISORY, LLC | RFG ADVISORY GROUP, LLC | RFG ADVISORY | RESOLUTE WEALTH MANAGEMENT | RELIANCE FINANCIAL GROUP | POWDER POINT WEALTH MANAGEMENT | PIERSON WEALTH MANAGEMENT | PARAMOUNT FINANCIAL PLANNING | PALMERA PRIVATE WEALTH | OLSON STRATEGIC WEALTH | OBEDIENT WEALTH PLANNING | NAVIPATH FINANCIAL | META PRIVATE WEALTH | MATTERHORN PRIVATE WEALTH | LIND WEALTH MANAGEMENT | LICATA FINANCIAL DESIGN | LEMZAR CAPITAL | LEALAND WEALTH PARTNERS | LANDSCAPE WEALTH ADVISORS | L7 WEALTH | KWM WEALTH | KUBERA WEALTH MANAGEMENT | KASPER WEALTH MANAGEMENT | ITER FINANCIAL WELLNESS | INVESTOR'S RESOURCE | INVESTA FINANCIAL PLANNING | IN SEASON FINANCIAL GROUP | GROUNDED FINANCIAL PLANNING | GFG WEALTH ADVISORS | GALLIA WEALTH MANAGEMENT GROUP | FREEMAN WEALTH MANAGEMENT | FOUR SEASONS WEALTH MANAGEMENT | FOUR SEASONS FINANCIAL EDUCATION | FINANCIAL FITNESS WEALTH MANAGEMENT | EXECUTIVE COMPENSATION GROUP | ETA INVESTMENTS | ETA INVESTMENT & TAX ADVISORS | ENTERPRISE INVESTMENT PLANNING | EDUCATOR RETIREMENT SOLUTIONS | EDUCATOR PENSION RESOURCES | EDGEWOOD WEALTH ADVISORS | DESIGN WEALTH ADVISORS | CURATO ADVISORY | CROSS TIMBERS FINANCIAL GROUP | CRESCENT PRIVATE WEALTH | COPPER PASS ADVISORY | COPE PRIVATE WEALTH | COOPER TOWER WEALTH | CONFIDENCE FINANCIAL PARTNERS | CMC FINANCIAL | CHEAHA WEALTH MANAGEMENT | CARDINAL ASSET ADVISORY | CAPSTONE WEALTH LLC | CAMBIUM WEALTH PARTNERS | BRIANNE FINANCIAL | BLUEMONTE INVESTMENT MANAGEMENT | BLUEBIRD ADVISORY | BLUE SANDS WEALTH MANAGEMENT | BLAKE WEALTH MANAGEMENT | BLACK OAK ASSET MANAGEMENT | BILLINGS GROUP | BAYVIEW PRIVATE WEALTH | BARRETT CAPITAL ADVISORY | BALANCEPOINT FINANCIAL | BALANCE WEALTH PARTNERS | AUGUST FINANCIAL PLANNING | ASPIRE FINANCIAL GROUP | ARIV WEALTH | ARCADIA GROVE WEALTH | APPLE TREE LANE WEALTH MANAGEMENT | ANCHORING CAPITAL | AIMWELL FINANCIAL | AFIA WEALTH MANAGEMENT

CRD#: 158401 / SEC#: 801-79153
RIA
Registered Investment Advisory firm - SEC (2/6/2014 Approved)
Alabama
Registered Investment Advisory firm - Alabama (2/27/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (2/18/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (2/18/2014 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (2/28/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/18/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245

Phone Number

(205) 397-2450

# of Employees

360

SEC notice filing (52 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

RFG ADVISORY ADV 2A 10142026 (10/13/2026)

Regulatory Assets Under Management

Total Number of Accounts

29,833

AUM (Assets Under Management)

$7,969,008,040

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Route Financial Group; INVESTMENT RELATED; Columbia Center II 101 West Big Beaver Road, 14th Floor Troy, Michigan, 48084; DBA; Owner/Founder/Advisor; Start: 6/30/2025; 160 hrs/mo; 160 during trading hrs; DBA name for advisory activity. 2) RFG Advisory, LLC; INVESTMENT RELATED; 1400 Urban Center, Ste 475, Vestavia Hills, AL 35242; RIA; 6/30/2025; 160 hrs/mo; 160 during trading hrs.; RIA Affiliate; Investment Advisor Representative. 3) LoBren Development LLC; NON INVESTMENT RELATED; 2002 Findley Cir, Lake Orion Mich. 48360; owner and sole member LLC; 5/1/2025; 10 hrs/mo; 0 during trading hours; Rental Property Owner

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
RA
RFG ADVISORY, LLC

21:5 ADVISORS WEALTH MANAGEMENT | WRIGHT PARK WEALTH | WINGO WEALTH | WILLOW PRIVATE WEALTH | WILLIAMS FINANCIAL ADVISORS, LLC "WFA" | WHOLE STORY PLANNING | WFA VOLARE | VOLARE WEALTH ADVISORS | TURNPOINT WEALTH | TRINITY PRIVATE WEALTH | TREKNORTH INVESTMENT MANAGEMENT | THE WORLEY BANKS GROUP | SWEET LIFE FINANCIAL PLANNING | SUSKO WEALTH ADVISORS | STRODTMAN WEALTH MANAGEMENT | STONES RIVER WEALTH MANAGEMENT | SIXPOINT FINANCIAL PARTNERS | SABLE POINT WEALTH MANAGEMENT | RVA WEALTH MANAGEMENT | ROUTE FINANCIAL GROUP | RJB FINANCIAL PLANNING | RIVER OAK ASSET ADVISORY | RFG ADVISORY, LLC | RFG ADVISORY GROUP, LLC | RFG ADVISORY | RESOLUTE WEALTH MANAGEMENT | RELIANCE FINANCIAL GROUP | POWDER POINT WEALTH MANAGEMENT | PIERSON WEALTH MANAGEMENT | PARAMOUNT FINANCIAL PLANNING | PALMERA PRIVATE WEALTH | OLSON STRATEGIC WEALTH | OBEDIENT WEALTH PLANNING | NAVIPATH FINANCIAL | META PRIVATE WEALTH | MATTERHORN PRIVATE WEALTH | LIND WEALTH MANAGEMENT | LICATA FINANCIAL DESIGN | LEMZAR CAPITAL | LEALAND WEALTH PARTNERS | LANDSCAPE WEALTH ADVISORS | L7 WEALTH | KWM WEALTH | KUBERA WEALTH MANAGEMENT | KASPER WEALTH MANAGEMENT | ITER FINANCIAL WELLNESS | INVESTOR'S RESOURCE | INVESTA FINANCIAL PLANNING | IN SEASON FINANCIAL GROUP | GROUNDED FINANCIAL PLANNING | GFG WEALTH ADVISORS | GALLIA WEALTH MANAGEMENT GROUP | FREEMAN WEALTH MANAGEMENT | FOUR SEASONS WEALTH MANAGEMENT | FOUR SEASONS FINANCIAL EDUCATION | FINANCIAL FITNESS WEALTH MANAGEMENT | EXECUTIVE COMPENSATION GROUP | ETA INVESTMENTS | ETA INVESTMENT & TAX ADVISORS | ENTERPRISE INVESTMENT PLANNING | EDUCATOR RETIREMENT SOLUTIONS | EDUCATOR PENSION RESOURCES | EDGEWOOD WEALTH ADVISORS | DESIGN WEALTH ADVISORS | CURATO ADVISORY | CROSS TIMBERS FINANCIAL GROUP | CRESCENT PRIVATE WEALTH | COPPER PASS ADVISORY | COPE PRIVATE WEALTH | COOPER TOWER WEALTH | CONFIDENCE FINANCIAL PARTNERS | CMC FINANCIAL | CHEAHA WEALTH MANAGEMENT | CARDINAL ASSET ADVISORY | CAPSTONE WEALTH LLC | CAMBIUM WEALTH PARTNERS | BRIANNE FINANCIAL | BLUEMONTE INVESTMENT MANAGEMENT | BLUEBIRD ADVISORY | BLUE SANDS WEALTH MANAGEMENT | BLAKE WEALTH MANAGEMENT | BLACK OAK ASSET MANAGEMENT | BILLINGS GROUP | BAYVIEW PRIVATE WEALTH | BARRETT CAPITAL ADVISORY | BALANCEPOINT FINANCIAL | BALANCE WEALTH PARTNERS | AUGUST FINANCIAL PLANNING | ASPIRE FINANCIAL GROUP | ARIV WEALTH | ARCADIA GROVE WEALTH | APPLE TREE LANE WEALTH MANAGEMENT | ANCHORING CAPITAL | AIMWELL FINANCIAL | AFIA WEALTH MANAGEMENT

CRD#: 158401 / SEC#: 801-79153
RIA
Registered Investment Advisory firm - SEC (2/6/2014 Approved)
Alabama
Registered Investment Advisory firm - Alabama (2/27/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (2/18/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (2/18/2014 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (2/28/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/18/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Michigan
(7/2/2025)
IAR
Texas
(6/30/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Nov 2011About the Series 66 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 1992About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 1998About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 1993About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Loran Scott Coffman's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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