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Robert Michael Florian

CFP®, CLU®
FLORIAN FINANCIAL GROUP
WILLIAMSVILLE, NY
·CRD# 1641308·39 years experience

Professional Summary

Robert Michael Florian, CFP®, CLU®, who also goes by Bob Florian, is a registered financial advisor currently at FLORIAN FINANCIAL GROUP LLC located in Williamsville, New York. Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1987. Robert has worked at 3 firms and has passed the Series 65, Series 63, Series 7 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bob Florian

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 1995
CLU®
Chartered Life Underwriter

Years of Experience

39 years in the financial services industry

Current & Past Employments

FLORIAN FINANCIAL GROUP LLC·CRD# 123869
RIA
1825 Maple Road Suite 240, Williamsville, NY 14221
April 14, 2022 - Present
SIGNATOR INVESTORS, INC.·CRD# 468
BD
Boston, MA
August 11, 1993 - October 22, 2002
SIGNATOR INVESTORS, INC.·CRD# 468
BD
April 9, 1987 - December 31, 1989
JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY·CRD# 5181
BD
Boston, MA
April 9, 1987 - May 1, 1997

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Current Firm

FF
FLORIAN FINANCIAL GROUP LLC

1A.FLORIAN, ROBERT M. | ROBERT M. FLORIAN | FLORIAN, ROBERT M. | FLORIAN FINANCIAL GROUP LLC | FINANCIAL PLANNING SOLUTIONS

CRD#: 123869 / SEC#: 801-67944
RIA
Registered Investment Advisory firm - SEC (6/6/2007 Approved)

Contact Information

Main Address

1825 Maple Road Suite 240, Williamsville, NY 14221

Phone Number

(716) 810-9590

# of Employees

8

SEC notice filing (2 States and Territories)

Registered to provide investment advisory services in 2 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FLORIAN FORM ADV PART 2A 2026 (3/30/2026)

Regulatory Assets Under Management

Total Number of Accounts

957

AUM (Assets Under Management)

$214,969,672

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/23/2026Cover PageReport
12/23/2025Cover PageReport
09/24/2024Cover PageReport
11/17/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Well Fit Plus: Not investment related. 1825 Maple Road, Suite 240 Williamsville NY 14221 (for mailing purposes only), A wellness app partner, business started 2016, occasional phone calls with business partners and app technology team to discuss app functionality and marketing

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FF
FLORIAN FINANCIAL GROUP LLC

1A.FLORIAN, ROBERT M. | ROBERT M. FLORIAN | FLORIAN, ROBERT M. | FLORIAN FINANCIAL GROUP LLC | FINANCIAL PLANNING SOLUTIONS

CRD#: 123869 / SEC#: 801-67944
RIA
Registered Investment Advisory firm - SEC (6/6/2007 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
New York
(4/14/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jul 1987About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Oct 1999About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Apr 1987About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Michael Florian's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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