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Heidi Barber

DE MAYO FINANCIAL
ATASCADERO, CA
·CRD# 1577510·40 years experience

Professional Summary

Heidi Barber, who also goes by Heidi Demayo, Heidi Lezak, is a registered financial advisor currently at DE MAYO FINANCIAL located in Atascadero, California. Heidi is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1986. Heidi has worked at 4 firms and has passed the Series 63 and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Heidi Demayo, Heidi Lezak

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

40 years in the financial services industry

Current & Past Employments

Current

DE MAYO FINANCIALCurrent·CRD# 107082
RIA
Atascadero, CA
March 25, 2014 - Present

Past

NATIONAL PLANNING CORPORATIONPast·CRD# 29604
RIA
Livermore, CA
February 19, 2009 - March 10, 2014
NATIONAL PLANNING CORPORATIONPast·CRD# 29604
BD
Livermore, CA
February 19, 2009 - March 10, 2014
OSAIC WEALTH, INC.Past·CRD# 23131
RIA
Livermore, CA
October 19, 1999 - March 4, 2009
OSAIC WEALTH, INC.Past·CRD# 23131
BD
Livermore, CA
May 23, 1990 - March 4, 2009
ROBERT W. BAIRD & CO. INCORPORATEDPast·CRD# 8158
BD
December 13, 1988 - May 29, 1990
ROBERT W. BAIRD & CO. INCORPORATEDPast·CRD# 8158
BD
Milwaukee, WI
October 24, 1986 - May 29, 1990

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Current Firm

DM
DE MAYO FINANCIAL

DE MAYO FINANCIAL | HEIDI BARBER | DE MAYO HEIDI

CRD#: 107082 / SEC#: 801-46718
RIA
Registered Investment Advisory firm - SEC (9/7/2005 Terminated)
California
Registered Investment Advisory firm - California (6/20/2005 Approved)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

Atascadero, CA

Phone Number

(925) 366-5558

# of Employees

1

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

4

AUM (Assets Under Management)

$2,000,000

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

DEMAYO ESTATE VINEYARDS - NO -7795 CEDAR MOUNTAIN ROAD, LIVERMORE, CA 94550 - SELL THE GRAPES FROM THE LAND TO WINEMAKERS - OWNER OF THE LAND - 01/01/2009 - 2 HRS/MONTH - THE FAMIL OWNS THE LAND THE GRAPES GROW ON SO THEY SELL THE FRUIT. DE MAYO FIN'L - YES - 7795 CEDAR MOUNTAIN RD LIVERMORE, CA 94550 - FIN'L SVCS, MONITOR INVEST FOR CLIENTS/OCCASIONAL CONSULT TO CLIENTS - OWNER - 7/09 - 3-4HR/MO - HANDLE CLIENT SVCS.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 1993About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Oct 1986About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Heidi Barber's CRS (Customer Relationship Summary).

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