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Calen R. Matsuno

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CRD#: 1542130
CM
Calen Reishi Matsuno

Professional summary


Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Calen Reishi Matsuno, who also goes by Calen R Matsuno, was a registered financial professional .

Calen is a previously registered financial professional and started their career in finance in 1986. Calen had worked at 11 firms and has passed the Series 66, Series 63, Series 7TO, SIE, Series 22 and Series 6 exams.

Aliases


Calen R Matsuno

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) CALEN MATSUNO RENTAL PROPERTY; 688 KINOOLE STREET, SUITE 210 HILO, HI 96720; OWNER; NON INVESTMENT RELATED; TIME DEVOTED-0%DUTIES-COLLECTING RENT ONCE PER MONTH; 2) SILVER KNIGHT, LLC POSITION: Insurance Agent NATURE: LLC INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 05/01/2021 ADDRESS: 420 Waiakamilo Road, Suite 411, Honolulu HI 96817, United States DESCRIPTION: Property and Casualty Insurance Agent (PYRAMID) 3) PYRAMID INSURANCE POSITION: Insurance Agent NATURE: Insurance Agency INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 07/01/2021 ADDRESS: 420 Waiakamilo Road, Suite 411, Honolulu HI 96817, United States DESCRIPTION: Property and Casualty Insurance Agent (SILVER KNIGHT) 4) INPAC WEALTH SOLUTIONS POSITION: Registered Representative NATURE: LLC INVESTMENT RELATED: Yes NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 40 START DATE: 09/01/2021 ADDRESS: 1001 Bishop Street, Suite 2300, Honolulu HI 96813, United States DESCRIPTION: Insurance sales and service (life, long term care, disability insurance)Fixed and variable annuity sales and service 5) DIVERSIFY ADVISORY SERVICES, LLC (RIA); INVESTMENT RELATED; 1001 BISHOP STREET SUITE 2300, HONOLULU, HI 96813; INVESTMENT ADVISORY REP; SINCE 05/01/2013; 20-HRS/MTH; 20 DURING SECURITY HOURS; WORK WITH CLIENTS ON INVESTMENT ADVICE. 6) DOUBLE M COMPANY, LTD: HILO, HI 96720; 01/01/2020; VICE PRESIDENT; EQUIPMENT LEASING COMPANY; ADMINISTRATIVE AND CLERICAL FOR FAMILY OWNED BUSINESS; 1 HOUR; NO COMPENSATION

Blog Corner


CRS (Client Relationship Summary)


The CRS(Customer Relationship Summary) document is not provided.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Past

October 17, 2025 - July 31, 2026

DIVERSIFY ADVISORY SERVICES, LLC

RIA
CRD#: 326060
HONOLULU, HI
Past

November 17, 2023 - July 31, 2026

DFPG INVESTMENTS, LLC

BD
CRD#: 155576
Honolulu, HI
Past

September 1, 2023 - November 21, 2023

OSAIC WEALTH, INC.

BD
CRD#: 23131
HONOLULU, HI
Past

October 27, 2021 - September 1, 2023

OSAIC SERVICES, INC.

BD
CRD#: 133763
HONOLULU, HI
Past

August 23, 2004 - November 11, 2021

ALLSTATE FINANCIAL SERVICES, LLC

BD
CRD#: 18272
Hilo, HI
Past

February 14, 2000 - August 24, 2004

MONEY CONCEPTS CAPITAL CORP

BD
CRD#: 12963
PALM BEACH GARDENS, FL
Past

February 10, 1998 - February 8, 2000

WMA SECURITIES, INC.

BD
CRD#: 32625
DULUTH, GA
Past

March 25, 1996 - December 31, 1997

TITAN/VALUE EQUITIES GROUP, INC.

BD
CRD#: 6359
IRVINE, CA
Past

March 29, 1995 - January 10, 1996

FIRST ASSOCIATED SECURITIES GROUP, INC.

BD
CRD#: 20597
CHICO, CA
Past

November 12, 1992 - February 13, 1995

CONSOLIDATED INVESTMENT SERVICES, INC.

BD
CRD#: 7929
LITTLETON, CO
Past

December 12, 1986 - November 10, 1992

SUN LIFE FINANCIAL DISTRIBUTORS, INC.

BD
CRD#: 5496
WELLESLEY HILLS, MA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RESILIENT WEALTH MANAGEMENT | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 10/16/2025
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 10/17/2024
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam

Current Firm


DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RESILIENT WEALTH MANAGEMENT | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)
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Contact information


Main Address
9017 S Riverside Dr. Suite 210, Sandy, UT 84070
Mailing Address
Phone number
(801) 890-7577
Established
Firm type
Fiscal year end
# of Employees
171

SEC notice filing (51 States and Territories)


Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DIVERSIFY ADVISORY SERVICES FORM ADV PART 2A (10/27/2025)

Regulatory assets under management


Total Number of Accounts8,318
AUM (Assets Under Management)$ 3,206,698,268

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
01/09/2026
Cover Page
09/25/2024

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


DIVERSIFY ADVISORY SERVICES, LLC

CRD#: 326060

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