William C. Greenwald

PRIVATE PORTFOLIO

CHULA VISTA, CA 91910

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CRD#: 1537372

Professional summary

William Charles Greenwald II, who also goes by Bill Charles Greenwald, Memo (guillermo) Greenwald, is a registered financial advisor currently at PRIVATE PORTFOLIO, INC. located in Chula Vista, California.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1986. William has worked at 3 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Bill Charles Greenwald | Memo (guillermo) Greenwald

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Charles Greenwald II's CRS (Customer Relationship Summary).

CRS (Client Relationship Summary) - BD

Click below to view William Charles Greenwald II's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

July 22, 2022 - Present

PRIVATE PORTFOLIO, INC.

Office #1: 333 H Street Suite 5000, Chula Vista, CA 91910Office #2: 7816 Ivanhoe Ave. Ste #10, La Jolla, CA 92037

RIA

CRD#: 36644

CHULA VISTA, CA

Current

January 14, 2016 - Present

PRIVATE PORTFOLIO, INC.

Office #1: 7816 Ivanhoe Ave. Ste #10, La Jolla, CA 92037

RIA

CRD#: 36644

La Jolla, CA

Past

October 15, 2007 - December 21, 2015

FARMERS FINANCIAL SOLUTIONS, LLC

CRD#: 103863

SAN DIEGO, CA

Past

September 2, 1986 - December 31, 1990

PFS INVESTMENTS INC.

CRD#: 10111

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(1/14/2016)

IAR

California
(7/22/2022)

Texas
(9/20/2016)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 2/22/2022

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 10/15/2007

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 6

Date: 10/12/2007

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

PRIVATE PORTFOLIO, INC.

PRIVATE BROKERAGE | PRIVATE PORTFOLIO, INC. | PRIVATE PORTFOLIO OF SAN DIEGO, INC. | PRIVATE PORTFOLIO OF SAN DIEGO

CRD#: 36644 / SEC#: 801-69346, 8-47421

RIA

Registered Investment Advisory firm - SEC (8/27/2012 Terminated)

Arizona

Registered Investment Advisory firm - SEC (11/14/2022 Terminated)

California

Registered Investment Advisory firm - SEC (4/3/2012 Approved)

Florida

Registered Investment Advisory firm - SEC (6/14/2012 Approved)

Pennsylvania

Registered Investment Advisory firm - SEC (12/9/2014 Terminated)

Texas

Registered Investment Advisory firm - SEC (7/7/2014 Approved)

Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

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Contact information

Main Address

7816 Ivanhoe Ave Ste 10, La Jolla, CA 92037

Mailing Address

7816 Ivanhoe Ave Ste 10, La Jolla, CA 92037-4535

Phone number

(858) 551-2071

Established

California since 05/18/1994

Firm type

Corporation

Fiscal year end

December

Firm Size

Small

# of Employees

FINRA licenses (12 States and Territories)

Documents

Customer Relationship Summary (CRS / FINRA)

Latest Form ADV

Direct owners and executive officers

Name	Position	CRD#
BARBA, DANIEL	VICE PRESIDENT, SOLE OWNER	1348124
TOVAR, EDUARDO P JR	PRESIDENT, CHIEF COMPLIANCE OFFICER	2349510
VONBERTRAB, HERMANN SCHOTT	VICE PRESIDENT

Regulatory assets under management

Total Number of Accounts	93
AUM (Assets Under Management)	$ 91,500,000

Disclosures

Regulatory Event

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

William C. Greenwald

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Charles Greenwald II's CRS (Customer Relationship Summary).

CRS (Client Relationship Summary) - BD

Click below to view William Charles Greenwald II's CRS (Customer Relationship Summary).

Certified licenses

Experience

PRIVATE PORTFOLIO, INC.

FARMERS FINANCIAL SOLUTIONS, LLC

PFS INVESTMENTS INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 2/22/2022

Series 63

Date: 10/15/2007

SIE

Date: 10/1/2018

Series 6

Date: 10/12/2007

FINRA

Current Firm

PRIVATE PORTFOLIO, INC.

Contact information

FINRA licenses (12 States and Territories)

Documents

Direct owners and executive officers

Regulatory assets under management

Disclosures

Red Flags

Company Information

PRIVATE PORTFOLIO, INC.

TRUST BUT VERIFY

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