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JM

James Marshall Mars

CFP®
BALEFIRE
DALLAS, TX
·CRD# 1492554·40 years experience

Professional Summary

James Marshall Mars, CFP®, who also goes by Jim Mars, is a registered financial advisor currently at BALEFIRE, LLC located in Dallas, Texas. James is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1986. James has worked at 6 firms and has passed the Series 63, Series 99TO, SIE, Series 7 and Series 24 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Jim Mars

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 1993

Years of Experience

40 years in the financial services industry

Current & Past Employments

BALEFIRE, LLC·CRD# 168733
RIA
14221 Dallas Parkway Suite 100, Dallas, TX 75254
January 10, 2024 - Present
PURSHE KAPLAN STERLING INVESTMENTS·CRD# 35747
BD
Albany, NY
June 10, 2022 - June 30, 2025
LPL FINANCIAL LLC·CRD# 6413
RIA
Dallas, TX
October 2, 2013 - June 22, 2022
LPL FINANCIAL LLC·CRD# 6413
BD
Dallas, TX
October 1, 2013 - June 22, 2022
BALEFIRE, LLC·CRD# 168733
RIA
Dallas, TX
September 30, 2013 - December 31, 2023
SECURIAN FINANCIAL SERVICES, INC.·CRD# 15296
RIA
West Des Moines, IA
September 23, 2002 - October 2, 2013
CAULDWELL FINANCIAL GROUP INC·CRD# 106871
RIA
West Des Moines, IA
January 18, 1999 - July 11, 2008
SECURIAN FINANCIAL SERVICES, INC.·CRD# 15296
BD
West Des Moines, IA
August 28, 1987 - October 2, 2013
VSR FINANCIAL SERVICES, INC.·CRD# 14503
BD
May 27, 1986 - September 8, 1987

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Current Firm

BL
BALEFIRE, LLC

401K FOR ME | WEALTHBRIDGE | VPAG LLC | VISIONPOINT GROUP, LLC | VISIONPOINT ADVISORY GROUP, LLC | VISIONPOINT ADVISORY GROUP | VISIONPOINT 3D SOLUTIONS | VISIONPOINT | UNITED WEALTH MANAGEMENT | TEXAS PRIVATE WEALTH | STAHR, MATTHEW G | ROCKWAY WEALTH PARTNERS | NAVITAS WEALTH ADVISORS | MAKE WAY WEALTH MANAGEMENT | FUSE PARTNERS, LLC | FUSE PARTNERS GROUP LLC | FUSE PARTNERS | FIVE TALENTS FINANCIAL MANAGEMENT GROUP | FIVE TALENTS ADVISORY | DELSA WEALTH MANAGEMENT | CASTLE FINANCIAL | BALEFIRE, LLC | BALEFIRE

CRD#: 168733 / SEC#: 801-78506
RIA
Registered Investment Advisory firm - SEC (1/8/2014 Approved)

Contact Information

Main Address

14221 Dallas Parkway Suite 100, Dallas, TX 75254

Phone Number

(972) 361-1001

# of Employees

38

SEC notice filing (19 States and Territories)

Registered to provide investment advisory services in 19 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A SUBSTITUTE DISCLOSURE BROCHURE 03/2026 (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,871

AUM (Assets Under Management)

$1,988,796,480

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Fuse Partners, LLC DBA VisonPoint Advisory Group. Investment related. At registered location. Nature - RIA. Position - CEO. Start - 10/2013. 160 hours per month, all during trading hours. Duties - CEO. 2) JAMES MARSHALL LLC. Not Investment related. Located at 4801 Alan Dale Ln., Dallas TX . Nature - LLC for personal expenses. Position - Owner. 5 hours per month, not during trading hours. Duties - This is an entity that owns my interest in VisionPoint and is a simple pass through for business related expenses personally incurred outside of VisionPoint. 3) FIXED INSURANCE. Investment related. At registered location. Nature - Fixed/ Traditional Insurance. Position - Agent. Start - 08/1987. 10 hours per month, all during trading hours. Duties - Sales of Fixed/ Traditional insurance products. 4) Lion Street Insurance. Investment related- VP Office. Nature- non-variable, fixed/traditional insurance. Position- Agent-Start 01/2019- 10 hours per month all during trading hours. Duties- sale of non-variable, fixed/traditional insurance products.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BL
BALEFIRE, LLC

401K FOR ME | WEALTHBRIDGE | VPAG LLC | VISIONPOINT GROUP, LLC | VISIONPOINT ADVISORY GROUP, LLC | VISIONPOINT ADVISORY GROUP | VISIONPOINT 3D SOLUTIONS | VISIONPOINT | UNITED WEALTH MANAGEMENT | TEXAS PRIVATE WEALTH | STAHR, MATTHEW G | ROCKWAY WEALTH PARTNERS | NAVITAS WEALTH ADVISORS | MAKE WAY WEALTH MANAGEMENT | FUSE PARTNERS, LLC | FUSE PARTNERS GROUP LLC | FUSE PARTNERS | FIVE TALENTS FINANCIAL MANAGEMENT GROUP | FIVE TALENTS ADVISORY | DELSA WEALTH MANAGEMENT | CASTLE FINANCIAL | BALEFIRE, LLC | BALEFIRE

CRD#: 168733 / SEC#: 801-78506
RIA
Registered Investment Advisory firm - SEC (1/8/2014 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Texas
(1/10/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 1986About the Series 63 exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed May 1986About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Apr 1996About the Series 24 exam

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CRS (Client Relationship Summary) - RIA

Click below to view James Marshall Mars's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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