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Kevin Mark Willies

CRD# 1460366·Registered 1986 - 2022
Previously Registered: Being a previously registered professional could mean that Kevin is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Kevin Mark Willies was a registered financial advisor. Kevin was a previously registered financial professional and started their career in finance 1986 - 2022. Kevin had worked at 5 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 6 and Series 24 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

40 years in the financial services industry

Current & Past Employments

NOVEM GROUP·CRD# 158964
RIA
Geneseo, NY
January 28, 2015 - November 7, 2022
AMERICAN PORTFOLIOS ADVISORS, INC·CRD# 112697
RIA
Holbrook, NY
August 17, 2007 - October 22, 2021
AMERICAN PORTFOLIOS FINANCIAL SERVICES, INC.·CRD# 18487
BD
Geneseo, NY
January 3, 2003 - November 10, 2022
FFP SECURITIES, INC.·CRD# 16337
BD
Chesterfield, MO
September 3, 1997 - January 16, 2003
PRUCO SECURITIES, LLC.·CRD# 5685
BD
Newark, NJ
March 11, 1986 - September 23, 1997

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Current Firm

NG
NOVEM GROUP

AMERICAN ADVISORY GROUP | NOVEM GROUP | APFS WEALTH MANAGEMENT, INC. | APFS WEALTH MANAGEMENT, INC

CRD#: 158964 / SEC#: 801-72741
RIA
Registered Investment Advisory firm - SEC (9/22/2011 Approved)
Georgia
Registered Investment Advisory firm - Georgia (10/28/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

350 Linden Oaks Suite 140, Rochester, NY 14625

Phone Number

(585) 348-9525

# of Employees

52

SEC notice filing (32 States and Territories)

Registered to provide investment advisory services in 32 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2B - HERENDEEN (2/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

5,571

AUM (Assets Under Management)

$1,717,643,936

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) NOVEM GROUP, RIA, INVESTMENT-RELATED, INVESTMENT ADVISER REPRESENTATIVE, START DATE 1/27/2015, 100 HOURS/MONTH DURING MARKET HRS, 100 HOURS/MONTH TOTAL 2) AMERICAN PORTFOLIOS FINANCIAL SERVICES, INC., BROKER/DEALER, INVESTMENT-RELATED, REGISTERED REPRESENTATIVE, START DATE 1/5/2003, 100 HRS/MO DURING MARKET HRS 3) JAMES R. MEYS AGENCY IN GENESEO, NY, PROPERTY AND CASUALTY INSURANCE BROKERAGE, NOT INVESTMENT-RELATED, INSURANCE AGENT, START DATE 9/1/2003, 5 HOURS/MONTH DURING MARKET HOURS, 5 HOURS/MONTH TOTAL 4) KEVIN WILLIES TAX PREPARATION SERVICE, GENESEO NY, NOT INVESTMENT-RELATED, OWNER AND TAX PREPARER, START DATE 1/1/2008, 80 HOURS/MONTH DURING MARKET HOURS AND 80 HOURS/MONTH TOTAL (DURING TAX SEASON)

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
NG
NOVEM GROUP

AMERICAN ADVISORY GROUP | NOVEM GROUP | APFS WEALTH MANAGEMENT, INC. | APFS WEALTH MANAGEMENT, INC

CRD#: 158964 / SEC#: 801-72741
RIA
Registered Investment Advisory firm - SEC (9/22/2011 Approved)
Georgia
Registered Investment Advisory firm - Georgia (10/28/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jun 2003About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed May 1986About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Dec 2000About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Mar 1986About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Oct 2013About the Series 24 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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