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RL

Robert G. Lorente

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CRD#: 1425180
RL

Professional summary


Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Robert Gerald Lorente, who also goes by Robert Gerald Lorente, Bob Lorente, was a registered financial professional .

Robert is a previously registered financial professional and started their career in finance in 1985. Robert had worked at 13 firms and has passed the Series 63, SIE, Series 7, Series 10, Series 9, Series 24, Series 4 and Series 8 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
No

Aliases


Robert Gerald Lorente | Bob Lorente

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Robert G. Lorente, MBA, J.D., P.C;, CFP, Investment related; Plymouth, MI. Legal Services, Tax Planning, Estate Planning, Elder Law, Asset Protection, Misc Legal Consultation. President. Start date: May 1988. 11-20 hours/month during business hours. 2) Insurance agent. Investment related. Insurance licensed agent conducting life, health and fixed insurance activities. Plymouth, MI. Start date: February 1999. 1-5 hours/month during trading hours. 3) Secure Asset Management, Investment Advisor Representative, Plymouth, MI, Advisory services. 11-20 hours/month during trading hours. 4) Aurora Securities Inc, Registered Representative, Plymouth, MI, brokerage services.

Blog Corner


CRS (Client Relationship Summary)


The CRS(Customer Relationship Summary) document is not provided.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Past

August 26, 2022 - November 8, 2023

SECURE ASSET MANAGEMENT, L.L.C.

RIA
CRD#: 144046
TROY, MI
Past

August 24, 2022 - November 8, 2023

AURORA SECURITIES

BD
CRD#: 46147
Livonia, MI
Past

May 16, 2022 - August 4, 2022

CONCORDE INVESTMENT SERVICES, LLC

BD
CRD#: 151604
ANN ARBOR, MI
Past

January 4, 2019 - December 31, 2020

GREAT POINT CAPITAL LLC

BD
CRD#: 114203
Northville, MI
Past

January 10, 2018 - February 1, 2019

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

RIA
CRD#: 134139
Livonia, MI
Past

January 10, 2018 - February 1, 2019

CAMBRIDGE INVESTMENT RESEARCH, INC.

BD
CRD#: 39543
LIVONIA, MI
Past

February 12, 2014 - December 31, 2017

CONCORDE INVESTMENT SERVICES, LLC

BD
CRD#: 151604
Novi, MI
Past

July 20, 2005 - December 31, 2013

NORTHSTAR FINANCIAL PARTNERS, INC.

BD
CRD#: 107708
NORTHVILLE, MI
Past

November 17, 2004 - August 17, 2005

CETERA ADVISORS LLC

BD
CRD#: 10299
GREENWOOD VILLAGE, CO
Past

July 22, 1997 - December 15, 2004

SII INVESTMENTS, INC.

BD
CRD#: 2225
APPLETON, WI
Past

April 6, 1992 - July 21, 1997

MARINER FINANCIAL SERVICES, INC.

BD
CRD#: 8292
LARGO, FL
Past

October 17, 1989 - May 1, 1992

HAMILTON INVESTMENTS, INC.

BD
CRD#: 821
Past

March 25, 1986 - November 14, 1989

KORN, WOMACK, STERN AND ASSOCIATES, INC.

BD
CRD#: 16933
Past

December 17, 1985 - April 4, 1986

BUSCH FINANCIAL GROUP, LTD.

BD
CRD#: 15680

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SA
SECURE ASSET MANAGEMENT, L.L.C.
1031 CONSULTING AND SERVICES GROUP | WITTENBERG INVESTMENTS, INC | TRANSCEND FINANCIAL | TRADEWELL TAX & FINANCIAL | TRADEWELL FINANCIAL | TITAN WEALTH ADVISORS | THOMAS FINANCIAL | SON LIGHT INC. | SECURE MANAGEMENT | SECURE ASSET MANAGEMENT, LLC | SECURE ASSET MANAGEMENT, L.L.C. | RW BOWLIN INVESTMENT SERVICES, INC. | REAL ESTATE TRANSITION SOLUTIONS | RANGE FINANCIAL | PREMIER ESTATE PLANNERS | PACELINE FINANCIAL LLC | NUSTAR FINANCIAL | NEVILLE FINANCIAL GROUP | MURRAY, TYMKEW & ASSOCIATES, INC. | MONEY & INVESTMENT CONCEPTS | INFORM FINANCIAL | HORNYAK FINANCIAL GROUP | HARRISON FINANCIAL | GOLDSTEIN FINANCIAL | GLEN H. CHESTER & ASSOCIATES | FORTNER WEALTH SERVICES | FORTHRIGHT CAPITAL MANAGEMENT, LLC | FINANCIAL STRATEGIES GROUP | EVERGREEN INVESTMENTS | CRESCENDO FINANCE | COUGHLIN WEALTH MANAGEMENT | COMPASS FINANCIAL | BLUEBIRD ADVISORY

CRD#: 144046 / SEC#: 801-113954

RIA
Registered Investment Advisory firm - (9/7/2018 Approved)
Arizona
Registered Investment Advisory firm - (9/17/2018 Terminated)
Colorado
Registered Investment Advisory firm - (9/17/2018 Terminated)
Florida
Registered Investment Advisory firm - (9/17/2018 Terminated)
Illinois
Registered Investment Advisory firm - (9/7/2018 Terminated)
Indiana
Registered Investment Advisory firm - (9/19/2018 Terminated)
Michigan
Registered Investment Advisory firm - (9/18/2018 Terminated)
New York
Registered Investment Advisory firm - (9/17/2018 Terminated)
Ohio
Registered Investment Advisory firm - (9/17/2018 Terminated)
Pennsylvania
Registered Investment Advisory firm - (9/17/2018 Terminated)
Texas
Registered Investment Advisory firm - (9/17/2018 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Exams


State Security Law Exam
RR
Series 63
Date: 1/22/1986
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
RR
Series 24
Date: 12/21/1989
General Securities Principal Examination
Principal/Supervisory Exam
Principal/Supervisory Exam
RR
Series 8
Date: 11/28/1989
General Securities Sales Supervisor Examination (Options Module & General Module)

Current Firm


SA
SECURE ASSET MANAGEMENT, L.L.C.
1031 CONSULTING AND SERVICES GROUP | WITTENBERG INVESTMENTS, INC | TRANSCEND FINANCIAL | TRADEWELL TAX & FINANCIAL | TRADEWELL FINANCIAL | TITAN WEALTH ADVISORS | THOMAS FINANCIAL | SON LIGHT INC. | SECURE MANAGEMENT | SECURE ASSET MANAGEMENT, LLC | SECURE ASSET MANAGEMENT, L.L.C. | RW BOWLIN INVESTMENT SERVICES, INC. | REAL ESTATE TRANSITION SOLUTIONS | RANGE FINANCIAL | PREMIER ESTATE PLANNERS | PACELINE FINANCIAL LLC | NUSTAR FINANCIAL | NEVILLE FINANCIAL GROUP | MURRAY, TYMKEW & ASSOCIATES, INC. | MONEY & INVESTMENT CONCEPTS | INFORM FINANCIAL | HORNYAK FINANCIAL GROUP | HARRISON FINANCIAL | GOLDSTEIN FINANCIAL | GLEN H. CHESTER & ASSOCIATES | FORTNER WEALTH SERVICES | FORTHRIGHT CAPITAL MANAGEMENT, LLC | FINANCIAL STRATEGIES GROUP | EVERGREEN INVESTMENTS | CRESCENDO FINANCE | COUGHLIN WEALTH MANAGEMENT | COMPASS FINANCIAL | BLUEBIRD ADVISORY

CRD#: 144046 / SEC#: 801-113954

RIA
Registered Investment Advisory firm - (9/7/2018 Approved)
Arizona
Registered Investment Advisory firm - (9/17/2018 Terminated)
Colorado
Registered Investment Advisory firm - (9/17/2018 Terminated)
Florida
Registered Investment Advisory firm - (9/17/2018 Terminated)
Illinois
Registered Investment Advisory firm - (9/7/2018 Terminated)
Indiana
Registered Investment Advisory firm - (9/19/2018 Terminated)
Michigan
Registered Investment Advisory firm - (9/18/2018 Terminated)
New York
Registered Investment Advisory firm - (9/17/2018 Terminated)
Ohio
Registered Investment Advisory firm - (9/17/2018 Terminated)
Pennsylvania
Registered Investment Advisory firm - (9/17/2018 Terminated)
Texas
Registered Investment Advisory firm - (9/17/2018 Terminated)
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Contact information


Main Address
2565 West Maple Rd, Troy, MI 48084
Mailing Address
Phone number
(248) 414-1562
Established
Firm type
Fiscal year end
# of Employees
53

SEC notice filing (40 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (6/26/2025)

Regulatory assets under management


Total Number of Accounts4,714
AUM (Assets Under Management)$ 890,034,531

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


SECURE ASSET MANAGEMENT, L.L.C.

CRD#: 144046

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