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Gregory Carl Mayes

ADVISORY ALPHA
Nampa, ID
·CRD# 1422375·39 years experience

Professional Summary

Gregory Carl Mayes, who also goes by Greg Mayes, is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Nampa, Idaho. Gregory is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1987. Gregory has worked at 7 firms and has passed the Series 65, Series 63, Series 7 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Greg Mayes

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

39 years in the financial services industry

Current & Past Employments

Current

ADVISORY ALPHA, LLCCurrent·CRD# 158282
RIA
5660 E. Franklin Road Suite 130, Nampa, ID 83687
September 9, 2020 - Present

Past

PLANNERS ALLIANCEPast·CRD# 290575
RIA
Nampa, ID
February 15, 2018 - September 15, 2020
ALPHASTAR CAPITAL MANAGEMENTPast·CRD# 157423
RIA
Nampa, ID
November 15, 2012 - February 16, 2018
VOYA FINANCIAL ADVISORS, INC.Past·CRD# 2882
RIA
Nampa, ID
February 20, 2008 - November 14, 2012
VOYA FINANCIAL ADVISORS, INC.Past·CRD# 2882
BD
Nampa, ID
February 5, 2008 - November 14, 2012
SECURIAN FINANCIAL SERVICES, INC.Past·CRD# 15296
RIA
Nampa, ID
June 2, 2004 - February 8, 2008
SECURIAN FINANCIAL SERVICES, INC.Past·CRD# 15296
BD
Nampa, ID
May 25, 2004 - February 8, 2008
WS GRIFFITH SECURITIES, INC.Past·CRD# 10410
RIA
Nampa, ID
January 1, 2001 - June 16, 2004
WS GRIFFITH SECURITIES, INC.Past·CRD# 10410
BD
Hartford, CT
January 20, 1998 - June 16, 2004
MONY SECURITIES CORPORATIONPast·CRD# 4386
BD
New York, NY
December 21, 1987 - January 14, 1998

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Mayes Financial, LLC; Investment-related; 5660 E. Franklin Road, Suite 130, Nampa, ID 83687; Life insurance, annuities, LTC, DI; Owner; 01/2015; Approx. 160 hours/month; Approx. 8 hours/month during trading hours; General financial services.
(2) Greg Mayes; Investment-related; 5660 E. Franklin Road, Suite 130, Nampa, ID 83687; Life insurance, annuities, LTC, DI; Licensed insurance agent; 01/1991; Approx. 160 hours/month as Owner of Mayes Financial, LLC; Approx. 8 hours/month during trading hours as Owner of Mayes Financial, LLC; General financial services.
(3) Better Business Bureau: Northwest + Pacific; Not investment-related; 12639 West Explorer Drive Boise, ID 83713; Nonprofit Organization; Board Member; 05/2015; Approx. 2 hours/month; Approx. 1 hour/month during trading hours; Attend quarterly board meetings and quarterly events for the BBB.
(4) Cake Partnership, LLC; Not Investment-related; 17715 Sedona Way Cornelius, NC 28078; Cake Partnership provides support for insurance agents and agencies; Member; 02/2021; Approx. less than 5 hours/month; Approx. less than 5 hours/month during trading hours; Duties - None.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Idaho
(9/9/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Apr 1996About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 1987About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Oct 1995About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Dec 1987About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Gregory Carl Mayes's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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