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SK

Steven G. Keeton

USA FINANCIAL SECURITIES LLC
Rogue River, OR 97537
Some features on this profile are disabled
CRD#: 1381222
SK

Professional summary


Steven Grant Keeton, who also goes by Steve Keeton, is a registered financial advisor currently at USA FINANCIAL SECURITIES LLC located in Rogue River, Oregon.

Steven is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1985. Steven has worked at 7 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Steve Keeton

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
SG Keeton Financial - 599 E. Main St. Ste B, Rogue River, OR 97537. Start date 05/30/2007. President. Life/Health Insurance Agent. Offering life insurance, annuities (including fixed and indexed annuities) and various health-related policies. Investment related. 30 hours per month devoted to business. 10 hours devoted during securities trading hours.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Steven Grant Keeton's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Steven Grant Keeton's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

May 31, 2007 - Present

USA FINANCIAL SECURITIES LLC

Office #1: 599 E. Main Street, Suite B, Rogue River, OR 97537
RIA
BD
CRD#: 103857
Rogue River, OR
Current

May 31, 2007 - Present

USA FINANCIAL SECURITIES LLC

Office #1: 599 E. Main Street, Suite B, Rogue River, OR 97537
RIA
BD
CRD#: 103857
Rogue River, OR
Past

October 11, 2005 - June 8, 2007

TRANSAMERICA FINANCIAL ADVISORS, LLC

BD
CRD#: 16164
ROGUE RIVER, OR
Past

December 17, 2004 - September 13, 2005

STATE FARM VP MANAGEMENT CORP.

BD
CRD#: 43036
BLOOMINGTON, IL
Past

September 1, 1992 - November 2, 2004

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
EL SEGUNDO, CA
Past

April 1, 1991 - November 16, 1992

TRANSAMERICA FINANCIAL ADVISORS, LLC

BD
CRD#: 16164
PHILADELPHIA, PA
Past

July 18, 1988 - April 1, 1991

PW SECURITIES, INC.

BD
CRD#: 6775
Past

September 1, 1987 - July 13, 1988

INTEGRATED RESOURCES EQUITY CORPORATION

BD
CRD#: 6403
Past

September 5, 1985 - September 3, 1987

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
EL SEGUNDO, CA
Past

July 24, 1985 - September 12, 1985

OSAIC FS, INC.

BD
CRD#: 3870

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
UF
USA FINANCIAL SECURITIES LLC
USA FINANCIAL | USA FINANCIAL SECURITIES LLC | USA FINANCIAL SECURITIES CORPORATION | USA FINANCIAL ASSET MANAGEMENT

CRD#: 103857 / SEC#: 801-68276, 8-52342

RIA
Registered Investment Advisory firm - SEC (8/24/2007 Approved)
Arizona
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Arkansas
Registered Investment Advisory firm - SEC (9/12/2007 Terminated)
California
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Colorado
Registered Investment Advisory firm - SEC (9/28/2007 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Delaware
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Florida
Registered Investment Advisory firm - SEC (10/11/2007 Terminated)
Georgia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Illinois
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Iowa
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kansas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kentucky
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Massachusetts
Registered Investment Advisory firm - SEC (9/5/2007 Terminated)
Nevada
Registered Investment Advisory firm - SEC (9/19/2007 Terminated)
New Mexico
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Ohio
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Oregon
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
South Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (9/29/2007 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Utah
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(1/4/2021)
IAR
Arizona
(1/13/2021)
RR
California
(11/3/2020)
IAR
California
(5/24/2022)
RR
Colorado
(1/3/2022)
IAR
Colorado
(1/3/2022)
RR
Florida
(2/2/2023)
IAR
Florida
(2/3/2023)
RR
Idaho
(7/19/2016)
IAR
Idaho
(1/9/2023)
RR
Oregon
(5/31/2007)
IAR
Oregon
(5/31/2007)
RR
Texas
(1/3/2022)
IAR
Texas
(1/3/2022)
RR
Washington
(3/3/2017)
IAR
Washington
(10/1/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 3/29/2006
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


UF
USA FINANCIAL SECURITIES LLC
USA FINANCIAL | USA FINANCIAL SECURITIES LLC | USA FINANCIAL SECURITIES CORPORATION | USA FINANCIAL ASSET MANAGEMENT

CRD#: 103857 / SEC#: 801-68276, 8-52342

RIA
Registered Investment Advisory firm - SEC (8/24/2007 Approved)
Arizona
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Arkansas
Registered Investment Advisory firm - SEC (9/12/2007 Terminated)
California
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Colorado
Registered Investment Advisory firm - SEC (9/28/2007 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Delaware
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Florida
Registered Investment Advisory firm - SEC (10/11/2007 Terminated)
Georgia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Illinois
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Iowa
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kansas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kentucky
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Massachusetts
Registered Investment Advisory firm - SEC (9/5/2007 Terminated)
Nevada
Registered Investment Advisory firm - SEC (9/19/2007 Terminated)
New Mexico
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Ohio
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Oregon
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
South Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (9/29/2007 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Utah
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
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Contact information


Main Address
6020 East Fulton, Ada, MI 49301
Mailing Address
6020 East Fulton, Ada, MI 49301
Phone number
(888) 407-8198
Established
Delaware since 07/03/2024
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Small
# of Employees
166

SEC notice filing (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

USA FINANCIAL SECURITIES PART 2A BROCHURE (9/22/2025)

Direct owners and executive officers


NamePositionCRD#
USA FINANCIAL LLCOWNER
BACHERT, WILLIAM CLAYTONCHIEF FINANCIAL OFFICER/FINANCIAL OPERATIONS PRINCIPAL (PRIMARY)/MUNICIPAL PRINCIPAL/DIRECTOR4576698
ENDERS, BRENT DAVIDPRESIDENT/DIRECTOR/TRUSTEE OF BRENT D. ENDERS TRUST U/A DTD 06/17/20042858719
MCCONNELL, JAMES CARROLL JRCHIEF OPERATIONS OFFICER4679140
MERSMAN, MARK ROBERTCHIEF MARKETING OFFICER4702400
THOMASON, DAWN MCHIEF COMPLIANCE OFFICER5275125
WALTERS, MICHAEL DAVIDCHAIRMAN OF THE BOARD/CHIEF EXECUTIVE OFFICER/DIRECTOR/TRUSTEE OF THE MICHAEL D. WALTERS TRUST U/A DTD 3/13/19962580592

Regulatory assets under management


Total Number of Accounts1,750
AUM (Assets Under Management)$ 301,510,438

Disclosures


Regulatory Event4

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


USA FINANCIAL SECURITIES LLC

CRD#: 103857Rogue River, OR 97537

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