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WK

William E. King

KESTRA ADVISORY SERVICES
Peoria, IL 61602
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CRD#: 1378161
WK

Professional summary


William Elliott King, who also goes by William Elliot King, is a registered financial advisor currently at KESTRA ADVISORY SERVICES, LLC located in Peoria, Illinois and KESTRA INVESTMENT SERVICES, LLC located in Peoria, Illinois.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1985. William has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6, Series 51, Series 24 and Series 26 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


William Elliot King

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Name: Kestra Advisory Services, LLC Investment Related: Yes Address: 5707 Southwest Parkway Building 2, Suite 400 | Austin, TX 78735 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Financial Advisor Start Date: 8/28/2017 Hours per month: 31% - 40% (49 - 64 hours) Hours per month during trading hours: 21% - 30% (29 - 42 hours) Duties: Meet with clients/ build their portfolios/ move money as appropriate/ manage risk Name: KB Elliott Financial Advisors Investment Related: Yes Address: 412 SW Washington Street Peoria IL 61602 Nature of Business: Registered Rep Activities through Kestra Investment Services, LLC using a DBA name; Insurance; Investment Advisory services through Kestra Advisory Services, LLC Position, Title or Relationship: Managing Director Start Date: 8/31/2017 Hours per month: 91% - 100% (145 - 160 hours) Hours per month during trading hours: 91% - 100% (127 - 140 hours) Duties: Financial AdvisorPOSITION: null NATURE: null INVESTMENT RELATED: No NUMBER OF HOURS: null SECURITIES TRADING HOURS: null START DATE: Address: DESCRIPTION: null Name: 1224 E SAMUEL PEORIA HEIGHTS POSITION: Owner NATURE: Real Estate INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 05/09/2025 ADDRESS: 1214 E Samuel, Peoria Heights IL 61616, United States DESCRIPTION: I own the house and it is a rental home.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view William Elliott King's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 23, 2017 - Present

KESTRA ADVISORY SERVICES, LLC

Office #1: 412 Sw Washington Street Suite C, Peoria, IL 61602Office #2: 7150 Sunset Way #603, St Pete Beach, FL 33706
RIA
CRD#: 283330
Peoria, IL
Current

August 23, 2017 - Present

KESTRA INVESTMENT SERVICES, LLC

Office #1: 412 Sw Washington St. Suite C, Peoria, IL 61602Office #2: 7150 Sunset Way #603, St Pete Beach, FL 33706
BD
CRD#: 42046
Peoria, IL
Past

September 23, 2009 - August 25, 2017

WFG ADVISORS, LP

RIA
CRD#: 125073
SPRINGFIELD, IL
Past

September 23, 2009 - August 25, 2017

WFG INVESTMENTS, INC.

BD
CRD#: 22704
PEORIA, IL
Past

March 26, 2002 - September 30, 2009

VALIC FINANCIAL ADVISORS, INC.

RIA
CRD#: 42803
PEORIA, IL
Past

February 10, 1999 - September 30, 2009

VALIC FINANCIAL ADVISORS, INC.

BD
CRD#: 42803
PEORIA, IL
Past

July 2, 1985 - December 31, 2001

THE VARIABLE ANNUITY MARKETING COMPANY

BD
CRD#: 5081
HOUSTON, TX

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(8/23/2017)
RR
California
(8/23/2017)
RR
District of Columbia
(11/5/2019)
RR
Florida
(8/23/2017)
IAR
Florida
(3/19/2021)
RR
Illinois
(8/23/2017)
IAR
Illinois
(8/23/2017)
RR
Iowa
(8/23/2017)
RR
Massachusetts
(10/31/2023)
RR
New Hampshire
(5/30/2019)
RR
North Carolina
(8/23/2017)
RR
Ohio
(8/23/2017)
RR
Tennessee
(8/23/2017)
RR
Texas
(8/22/2018)
RR
Wyoming
(8/23/2017)

Exams


State Security Law Exam
IAR
Series 65
Date: 10/25/2000
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)
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Contact information


Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (10/21/2025)

Regulatory assets under management


Total Number of Accounts155,482
AUM (Assets Under Management)$ 60,174,309,829

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2024
Cover Page
10/20/2023
12/21/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


KESTRA ADVISORY SERVICES, LLC

CRD#: 283330Peoria, IL 61602

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