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HM

Herbert W. Montoya

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CRD#: 1363553
HM
Herbert William Montoya

Professional summary


Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Herbert William Montoya, who also goes by Will Montoya, was a registered financial professional .

Herbert is a previously registered financial professional and started their career in finance in 1985. Herbert had worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 3, Series 7 and Series 6 exams.

Aliases


Will Montoya

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Busi Nm: PV Condo, LLC Investment Related: Yes Address: 650 ponte vedra Blvd. unit E Ponte Vedra Beach FL 32082 Nature of Business: Real Estate Title: owner Start Date: 7/21/2020 Hrs/mth: 0-16 Duties: pay the bills Busi Nm: QTR, LLC Investment Related: Yes Address: 33 Upper Red Lodge Creek Rd, red lodge MT 59068 Nature of Business: Real Estate Title: Partner Start Date: 2/12/2021 Hrs/mth: 0-16 Duties: Partner and paying the bills Busi Nm: Herbert W. Montoya Investment Related: Yes Address: 650 ponte vedra Blvd. unit E Ponte Vedra Beach FL 32082 Nature of Business: Real Estate Title: owner Start Date: 5/6/2020 Hrs/mth: 0-16 Duties: overseeing the rental and expenses and required maintenance Busi Nm: BKS Retirement Investment Related: Yes Address: 4233 Pablo Professional Ct. Jacksonville FL 32224 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Title: Partner/employee Start Date: 1/1/2020 Hrs/mth: 17-32 Duties: solicit and service defined contribution plans Busi Nm: BKS Retirement Investment Related: Yes Address: 4233 Pablo Professional Ct. Jacksonville FL 32224 Nature of Business: RR Activities through Kestra Investment Services, LLC using a DBA name Title: Registered Representative Start Date: 1/1/2020 Hrs/mth: 0-16 Duties: provide clients with ongoing support and education Busi Nm: Montoya Property & Casualty Insurance Investment Related: No Address: 236 Ponte Vedra Park Drive Suite 101 Ponte Vedra Beach FL 32082 Nature of Business: Insurance Title: Owner Start Date: 2/15/2014 Hrs/mth: 0-16 Duties: OVERSEE THE OPERATION/SALES Busi Nm: Kestra Advisory Services, LLC Investment Related: Yes Address: 5707 Southwest Parkway Building 2, Suite 400 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Title: Investment Advisor Representative Start Date: 4/4/2016 Hrs/mth: Up to 100% (0 to 160 hours) Duties: Investment advisory services Busi Nm: Ponte Vedra Beach Rotary Club Investment Related: No Address: po box 70 ponte vedra beach FL 32004 Nature of Business: Civic Title: President Start Date: 7/15/2015 Hrs/mth: 0-16 Duties: Lead weekly 1 hour meeting. Busi Nm: JBO, LLC. Investment Related: No Address: 402 4th Street North Jacksonville Beach FL 32250 Nature of Business: Real Estate Title: Owner/LANDLORD Start Date: 3/15/2013 Hrs/mth: 0-16 Duties: MAINTAIN PROPERTY Busi Nm: GHMS Pablo, LLC Investment Related: Yes Address: 4233 Pablo Professional Ct. ste. 201 jacksonville FL 32224 Nature of Business: Real Estate Title: Partner in BKS Partners Start Date: 2/1/2017 Hrs/mth: 0-16 Duties: manage investments and operations Busi Nm: Seamark Ranch Investment Related: No Address: Seamark Ranch 1 San Jose Place Suite 31 Jacksonville FL 32257 Nature of Business: Board Position Title: have been asked to become Chair effective 3/21/2019 Start Date: 1/1/2013 Hrs/mth: 0-16 Duties: OVERSEE FUNDRAISING EVENTS, RUN EVENTS Busi Nm: Montoya & Associates- legal entity renamed to WMTHCS DBA Montoya Financial Strategies Investment Related: Yes Address: 4233 Pablo Professional Ct. ste. 201 jacksonville FL 32224 Nature of Business: RR Activities through Kestra Investment Services, LLC using a DBA name; Investment Advisory services through Kestra Advisory Services, LLC Title: Owner/principal Start Date: 2/10/2010 Hrs/mth: 97-112 Duties: principal of the company, lead the organization of approx. 10 employees Busi Nm: BKS Partners Investment Related: Yes Address: 4233 Pablo Professional Ct Ponte Vedra FL 32082 Nature of Business: Insurance Title: Advisor and Partner Start Date: 8/1/2018 Hrs/mth: 145-160 Duties: Business Development and oversight Busi Nm: TMG Motor Sports, LLC. Investment Related: No Address: 2419 Palm Valley Rd, Unit 17 ponte vedra FL 32081 Nature of Business: Real Estate Title: member Start Date: 9/1/2018 Hrs/mth: 0-16 Duties: cover expenses and enjoy the facility

Blog Corner


CRS (Client Relationship Summary)


The CRS(Customer Relationship Summary) document is not provided.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Past

May 27, 2016 - December 31, 2023

KESTRA ADVISORY SERVICES, LLC

RIA
CRD#: 283330
PONTE VEDRA BEACH, FL
Past

February 16, 2010 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA
CRD#: 42046
Jacksonville, FL
Past

February 1, 2010 - December 31, 2023

KESTRA INVESTMENT SERVICES, LLC

BD
CRD#: 42046
Jacksonville, FL
Past

November 2, 1992 - February 4, 2010

OSAIC FA, INC.

RIA
CRD#: 3978
PONTE VEDRA BEACH, FL
Past

October 2, 1989 - April 5, 2006

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY

BD
CRD#: 2580
FORT WAYNE, IN
Past

October 2, 1989 - February 4, 2010

OSAIC FA, INC.

BD
CRD#: 3978
PONTE VEDRA BEACH, FL
Past

March 7, 1986 - October 4, 1989

MORGAN STANLEY DW INC.

BD
CRD#: 7556
PURCHASE, NY
Past

May 30, 1985 - March 3, 1986

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
Past

May 30, 1985 - March 4, 1986

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Exams


State Security Law Exam
IAR
Series 65
Date: 12/28/1999
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam

Current Firm


KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)
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Contact information


Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299

SEC notice filing (53 States and Territories)


Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (11/24/2025)

Regulatory assets under management


Total Number of Accounts155,482
AUM (Assets Under Management)$ 60,174,309,829

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/01/2025
Cover Page
12/23/2024
10/20/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


KESTRA ADVISORY SERVICES, LLC

CRD#: 283330

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