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Herbert William Montoya

CRD# 1363553·Registered 1985 - 2023
Previously Registered: Being a previously registered professional could mean that Herbert is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Herbert William Montoya, who also goes by Will Montoya, was a registered financial advisor. Herbert was a previously registered financial professional and started their career in finance 1985 - 2023. Herbert had worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 3, Series 7 and Series 6 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Will Montoya

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

41 years in the financial services industry

Current & Past Employments

KESTRA ADVISORY SERVICES, LLC·CRD# 283330
RIA
Ponte Vedra Beach, FL
May 27, 2016 - December 31, 2023
KESTRA INVESTMENT SERVICES, LLC·CRD# 42046
RIA
Jacksonville, FL
February 16, 2010 - September 22, 2016
KESTRA INVESTMENT SERVICES, LLC·CRD# 42046
BD
Jacksonville, FL
February 1, 2010 - December 31, 2023
OSAIC FA, INC.·CRD# 3978
RIA
Ponte Vedra Beach, FL
November 2, 1992 - February 4, 2010
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY·CRD# 2580
BD
Fort Wayne, IN
October 2, 1989 - April 5, 2006
OSAIC FA, INC.·CRD# 3978
BD
Ponte Vedra Beach, FL
October 2, 1989 - February 4, 2010
MORGAN STANLEY DW INC.·CRD# 7556
BD
Purchase, NY
March 7, 1986 - October 4, 1989
METROPOLITAN LIFE INSURANCE COMPANY·CRD# 4095
BD
May 30, 1985 - March 3, 1986
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
May 30, 1985 - March 4, 1986

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Current Firm

KA
KESTRA ADVISORY SERVICES, LLC

KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126
RIA
Registered Investment Advisory firm - SEC (12/31/1998 Approved)

Contact Information

Main Address

5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735

Phone Number

(844) 553-7872

# of Employees

1,359

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (9/22/2026)

Regulatory Assets Under Management

Total Number of Accounts

192,439

AUM (Assets Under Management)

$79,798,091,767

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/01/2025Cover PageReport
12/23/2024Cover PageReport
10/20/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Busi Nm: PV Condo, LLC Investment Related: Yes Address: 650 ponte vedra Blvd. unit E Ponte Vedra Beach FL 32082 Nature of Business: Real Estate Title: owner Start Date: 7/21/2020 Hrs/mth: 0-16 Duties: pay the bills Busi Nm: QTR, LLC Investment Related: Yes Address: 33 Upper Red Lodge Creek Rd, red lodge MT 59068 Nature of Business: Real Estate Title: Partner Start Date: 2/12/2021 Hrs/mth: 0-16 Duties: Partner and paying the bills Busi Nm: Herbert W. Montoya Investment Related: Yes Address: 650 ponte vedra Blvd. unit E Ponte Vedra Beach FL 32082 Nature of Business: Real Estate Title: owner Start Date: 5/6/2020 Hrs/mth: 0-16 Duties: overseeing the rental and expenses and required maintenance Busi Nm: BKS Retirement Investment Related: Yes Address: 4233 Pablo Professional Ct. Jacksonville FL 32224 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Title: Partner/employee Start Date: 1/1/2020 Hrs/mth: 17-32 Duties: solicit and service defined contribution plans Busi Nm: BKS Retirement Investment Related: Yes Address: 4233 Pablo Professional Ct. Jacksonville FL 32224 Nature of Business: RR Activities through Kestra Investment Services, LLC using a DBA name Title: Registered Representative Start Date: 1/1/2020 Hrs/mth: 0-16 Duties: provide clients with ongoing support and education Busi Nm: Montoya Property & Casualty Insurance Investment Related: No Address: 236 Ponte Vedra Park Drive Suite 101 Ponte Vedra Beach FL 32082 Nature of Business: Insurance Title: Owner Start Date: 2/15/2014 Hrs/mth: 0-16 Duties: OVERSEE THE OPERATION/SALES Busi Nm: Kestra Advisory Services, LLC Investment Related: Yes Address: 5707 Southwest Parkway Building 2, Suite 400 Austin TX 78735 Nature of Business: Investment Advisory services through Kestra Advisory Services, LLC Title: Investment Advisor Representative Start Date: 4/4/2016 Hrs/mth: Up to 100% (0 to 160 hours) Duties: Investment advisory services Busi Nm: Ponte Vedra Beach Rotary Club Investment Related: No Address: po box 70 ponte vedra beach FL 32004 Nature of Business: Civic Title: President Start Date: 7/15/2015 Hrs/mth: 0-16 Duties: Lead weekly 1 hour meeting. Busi Nm: JBO, LLC. Investment Related: No Address: 402 4th Street North Jacksonville Beach FL 32250 Nature of Business: Real Estate Title: Owner/LANDLORD Start Date: 3/15/2013 Hrs/mth: 0-16 Duties: MAINTAIN PROPERTY Busi Nm: GHMS Pablo, LLC Investment Related: Yes Address: 4233 Pablo Professional Ct. ste. 201 jacksonville FL 32224 Nature of Business: Real Estate Title: Partner in BKS Partners Start Date: 2/1/2017 Hrs/mth: 0-16 Duties: manage investments and operations Busi Nm: Seamark Ranch Investment Related: No Address: Seamark Ranch 1 San Jose Place Suite 31 Jacksonville FL 32257 Nature of Business: Board Position Title: have been asked to become Chair effective 3/21/2019 Start Date: 1/1/2013 Hrs/mth: 0-16 Duties: OVERSEE FUNDRAISING EVENTS, RUN EVENTS Busi Nm: Montoya & Associates- legal entity renamed to WMTHCS DBA Montoya Financial Strategies Investment Related: Yes Address: 4233 Pablo Professional Ct. ste. 201 jacksonville FL 32224 Nature of Business: RR Activities through Kestra Investment Services, LLC using a DBA name; Investment Advisory services through Kestra Advisory Services, LLC Title: Owner/principal Start Date: 2/10/2010 Hrs/mth: 97-112 Duties: principal of the company, lead the organization of approx. 10 employees Busi Nm: BKS Partners Investment Related: Yes Address: 4233 Pablo Professional Ct Ponte Vedra FL 32082 Nature of Business: Insurance Title: Advisor and Partner Start Date: 8/1/2018 Hrs/mth: 145-160 Duties: Business Development and oversight Busi Nm: TMG Motor Sports, LLC. Investment Related: No Address: 2419 Palm Valley Rd, Unit 17 ponte vedra FL 32081 Nature of Business: Real Estate Title: member Start Date: 9/1/2018 Hrs/mth: 0-16 Duties: cover expenses and enjoy the facility

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC

KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126
RIA
Registered Investment Advisory firm - SEC (12/31/1998 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jul 1985About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 3 — National Commodity Futures Examination

Passed Mar 1987About the Series 3 exam

Series 7 — General Securities Representative Examination

Passed Sep 1985About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed May 1985About the Series 6 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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