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John Michael Keeley

VIRTUE CAPITAL MANAGEMENT
ROANOKE, VA
·CRD# 1348234·38 years experience

Professional Summary

John Michael Keeley is a registered financial advisor currently at VIRTUE CAPITAL MANAGEMENT, LLC located in Roanoke, Virginia. John is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1988. John has worked at 7 firms and has passed the Series 65, Series 63 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

38 years in the financial services industry

Current & Past Employments

VIRTUE CAPITAL MANAGEMENT, LLC·CRD# 167816
RIA
Roanoke, VA
August 27, 2020 - Present
HORTER INVESTMENT MANAGEMENT, LLC·CRD# 119880
RIA
Roanoke, VA
November 20, 2014 - August 27, 2020
PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
Fincastle, VA
January 25, 2011 - January 6, 2014
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Fincastle, VA
January 1, 2011 - January 6, 2014
OSAIC FS, INC.·CRD# 3870
RIA
Roanoke, VA
May 18, 2000 - December 10, 2009
OSAIC FS, INC.·CRD# 3870
BD
Roanoke, VA
October 6, 1998 - December 10, 2009
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Des Moines, IA
February 22, 1996 - September 18, 1998
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
BD
Milwaukee, WI
January 29, 1992 - February 11, 1994
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC·CRD# 2881
BD
Milwaukee, WI
January 29, 1992 - February 11, 1994
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Springfield, MA
September 23, 1988 - January 4, 1991

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Current Firm

VC
VIRTUE CAPITAL MANAGEMENT, LLC

VIRTUE CAPITAL MANAGEMENT, LLC

CRD#: 167816 / SEC#: 801-79938
RIA
Registered Investment Advisory firm - SEC (6/25/2014 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/1/2014 Terminated)
California
Registered Investment Advisory firm - California (7/31/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (7/1/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (7/1/2014 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (7/2/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (7/11/2014 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (7/1/2014 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (7/1/2014 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (7/31/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/1/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

12 Cadillac Dr. Suite 280, Brentwood, TN 37027

Phone Number

(615) 340-0801

# of Employees

105

SEC notice filing (43 States and Territories)

Registered to provide investment advisory services in 43 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

VCM ADV PART 2A (10/5/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,561

AUM (Assets Under Management)

$1,310,521,132

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) KEELEY FINANCIAL�, Title: OWNER, Description: LIFE, DISABILITY, ANNUITY, AND LONG TERM CARE INSURANCE SALES, Start Date: 01-01-2014, Address: 3104 WEST RIDGE RD SW, ROANOKE, VA 24014�, Investment-related? NO, Hours per month: 160, During trading hours: 160
(2) ROANOKE COSMOPOLITAN CLUB�, Title: TREASURER�, Description: TREASURER, WITH SIGNING AUTHORIZATION FOR TWO CHECKING ACCOUNTS. ONE FOR THE ROANOKE COSMOPOLITAN CLUB FOUNDATION WHICH HOLDS AND DISTRIBUTES MONEY RAISED IN RELATION TO THE CLUB'S ANNUAL FUNDRAISER AND COSMOPOLITAN TRACK AND FIELD MEET. ANOTHER FOR COLLECTING CLUB MEMBERSHIP DUES AND PAYING CLUB EXPENSES, Start Date: 11-14-2019, Address: 3104 WEST RIDGE RD SW ROANOKE, VA 24014�, Investment-related? NO, Hours per month: 2, During trading hours: 0

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VC
VIRTUE CAPITAL MANAGEMENT, LLC

VIRTUE CAPITAL MANAGEMENT, LLC

CRD#: 167816 / SEC#: 801-79938
RIA
Registered Investment Advisory firm - SEC (6/25/2014 Approved)
Arizona
Registered Investment Advisory firm - Arizona (7/1/2014 Terminated)
California
Registered Investment Advisory firm - California (7/31/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (7/1/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (7/1/2014 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (7/2/2014 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (7/11/2014 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (7/1/2014 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (7/1/2014 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (7/31/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (7/1/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Virginia
(8/27/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 1988About the Series 63 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1988About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view John Michael Keeley's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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