John G. Rollins

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CRD#: 1340938

Professional summary

Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

John Gregg Rollins was a registered financial professional .

John is a previously registered financial professional and started their career in finance in 1985. John had worked at 3 firms and has passed the Series 65, Series 63, Series 7, Series 4 and Series 8 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Past

June 23, 1997 - May 5, 1999

LIEBLONG & ASSOCIATES, INC.

CRD#: 42578

LITTLE ROCK, AR

Past

September 22, 1988 - July 3, 1997

UBS FINANCIAL SERVICES INC.

CRD#: 8174

WEEHAWKEN, NJ

Past

February 21, 1985 - September 21, 1988

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

LIEBLONG & ASSOCIATES, INC.

KEY COLONY MANAGEMENT, LLC ("RELYING ADVISER") | LONG ASSOCIATES INC. | LIEBLONG & ASSOCIATES, INC.

CRD#: 42578 / SEC#: 801-78968, 8-49880

RIA

Registered Investment Advisory firm - SEC (1/2/2014 Approved)

Arkansas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Texas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 10/15/1997

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 3/21/1985

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7

Date: 2/16/1985

General Securities Representative Examination

Principal/Supervisory Exam

Series 4

Date: 8/21/1997

Registered Options Principal Examination

Principal/Supervisory Exam

Series 8

Date: 3/15/1995

General Securities Sales Supervisor Examination (Options Module & General Module)

Current Firm

LIEBLONG & ASSOCIATES, INC.

KEY COLONY MANAGEMENT, LLC ("RELYING ADVISER") | LONG ASSOCIATES INC. | LIEBLONG & ASSOCIATES, INC.

CRD#: 42578 / SEC#: 801-78968, 8-49880

RIA

Registered Investment Advisory firm - SEC (1/2/2014 Approved)

Arkansas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Texas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

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Contact information

Main Address

10809 Executive Center Drive Suite 117, Little Rock, AR 72211

Mailing Address

P.o. Box 24520, Little Rock, AR 72221

Phone number

(501) 219-2003

Established

Arkansas since 04/01/1996

Firm type

Corporation

Fiscal year end

September

Firm Size

Small

# of Employees

SEC notice filing (1 States and Territories)

FINRA licenses (30 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Customer Relationship Summary (CRS / FINRA)

Latest Form ADV

Part 2 Brochures

PART 2A OF FORM ADV (1/2/2025)

Direct owners and executive officers

Name	Position	CRD#
LIEBLONG, ALEX RAY	PRESIDENT/CHIEF EXECUTIVE OFFICER, LIEBLONG & ASSOCIATES, INC.	839906
FIVEASH, VALERIE M	VICE PRESIDENT	7229314
LIEBLONG, JASON RAY	VICE PRESIDENT, LIEBLONG & ASSOCIATES, INC.	2366644
WILLIAMS, MARY ELLEN	VP/CFO/FINOP/SEC/TREAS/CCO/OPTIONS PRINCIPAL/MUNI PRINCIPAL, LIEBLONG & ASSOCIATES, INC.	4529272

Regulatory assets under management

Total Number of Accounts	123
AUM (Assets Under Management)	$ 174,237,704

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
11/24/2025	Cover Page	Report
09/24/2024	Cover Page	Report
10/11/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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John G. Rollins

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary)

Certified licenses

Experience

UBS FINANCIAL SERVICES INC.

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

Primary Firm SEC Registration

LIEBLONG & ASSOCIATES, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 10/15/1997

Series 63

Date: 3/21/1985

Series 7

Date: 2/16/1985

Series 4

Date: 8/21/1997

Series 8

Date: 3/15/1995

Current Firm

LIEBLONG & ASSOCIATES, INC.

Contact information

SEC notice filing (1 States and Territories)

FINRA licenses (30 States and Territories)

Documents

Part 2 Brochures

Direct owners and executive officers

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

LIEBLONG & ASSOCIATES, INC.

TRUST BUT VERIFY

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