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Brian Stanley Pearce

AMERITY WEALTH MANAGEMENT
Winter Haven, FL
·CRD# 1334784·41 years experience

Professional Summary

Brian Stanley Pearce is a registered financial advisor currently at AMERITY WEALTH MANAGEMENT, LLC located in Winter Haven, Florida. Brian is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1985. Brian has worked at 12 firms and has passed the Series 65, Series 63, SIE, Series 3, Series 7 and Series 24 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

41 years in the financial services industry

Current & Past Employments

AMERITY WEALTH MANAGEMENT, LLC·CRD# 322265
RIA
1. 301 Third Street Nw, Suite 218, Winter Haven, FL 338812. 4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813
June 9, 2023 - Present
WORLD EQUITY GROUP, INC.·CRD# 29087
BD
Winter Haven, FL
June 20, 2019 - May 11, 2021
TAYLOR CAPITAL MANAGEMENT INC.·CRD# 43559
BD
Winter Haven, FL
August 2, 2018 - June 20, 2019
THE RETIREMENT GROUP, LLC·CRD# 148296
RIA
Winter Haven, FL
January 29, 2018 - August 14, 2018
THE RETIREMENT GROUP, LLC·CRD# 148296
RIA
Winter Haven, FL
October 22, 2013 - December 31, 2017
FSC SECURITIES CORPORATION·CRD# 7461
BD
Winter Haven, FL
November 7, 2012 - August 3, 2018
PEARCE FINANCIAL·CRD# 133496
RIA
Winter Haven, FL
February 7, 2006 - December 31, 2023
SECURITIES SERVICE NETWORK, LLC·CRD# 13318
BD
Winter Haven, FL
April 27, 1998 - November 7, 2012
AEGON USA SECURITIES INC.·CRD# 13302
BD
Cedar Rapids, IA
January 7, 1993 - March 19, 1998
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Des Moines, IA
February 21, 1991 - January 7, 1993
ALLEN & COMPANY OF FLORIDA, LLC·CRD# 25
BD
Lakeland, FL
August 29, 1988 - January 14, 1991
LEHMAN BROTHERS INC.·CRD# 7506
BD
May 14, 1988 - August 29, 1988
E. F. HUTTON & COMPANY INC·CRD# 235
BD
January 23, 1985 - May 14, 1988

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Current Firm

AW
AMERITY WEALTH MANAGEMENT, LLC

ALEXANDER PETER US LLC | STADLER RETIRE | AMERITY WEALTH MANAGEMENT, LLC | ALEXANDER PETER WEALTH MANAGEMENT US

CRD#: 322265 / SEC#: 801-127745
RIA
Registered Investment Advisory firm - SEC (8/15/2023 Approved)
Florida
Registered Investment Advisory firm - Florida (10/25/2023 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (11/1/2023 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (10/26/2023 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (10/25/2023 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813

Phone Number

(863) 683-1750

# of Employees

17

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

AMERITY WEALTH FORM ADV PART 2A (3/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,089

AUM (Assets Under Management)

$338,837,000

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Amerity Financial; Is the business investment related: Yes; Location of the business: 301 Third Street NW Suite 218 WINTER HAVEN FL 33881 USA; oba street address: 301 Third Street NW Suite 218; Description of the business: Insurance Agency;Position Title: Insurance Professional; Responsibilities Duties: Presenting seminars leading to sales of Annuity products. Meeting with clients and prospects; Start date with business: 2023-06-01; Hours per month devoted to business during trading hours: 50; Hours per month devoted to business outside trading hours: 0; Percentage of total yearly compensation expected to be derived from the business: 40.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AW
AMERITY WEALTH MANAGEMENT, LLC

ALEXANDER PETER US LLC | STADLER RETIRE | AMERITY WEALTH MANAGEMENT, LLC | ALEXANDER PETER WEALTH MANAGEMENT US

CRD#: 322265 / SEC#: 801-127745
RIA
Registered Investment Advisory firm - SEC (8/15/2023 Approved)
Florida
Registered Investment Advisory firm - Florida (10/25/2023 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (11/1/2023 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (10/26/2023 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (10/25/2023 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(6/9/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 1998About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 1985About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 3 — National Commodity Futures Examination

Passed Jan 1987About the Series 3 exam

Series 7 — General Securities Representative Examination

Passed Jan 1985About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Jun 2001About the Series 24 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Brian Stanley Pearce's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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LAKELAND, FL · CRD#
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