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Robert William Eichten

CFP®
CRD# 1285464·Registered 1990 - 2013
Previously Registered: Being a previously registered professional could mean that Robert is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Robert William Eichten, CFP®, who also goes by Bob Eichten, Robert W Eichten, was a registered financial advisor. Robert was a previously registered financial professional and started their career in finance 1990 - 2013. Robert had worked at 8 firms and has passed the Series 65, Series 63, Series 7 and Series 24 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bob Eichten, Robert W Eichten

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 1986

Years of Experience

36 years in the financial services industry

Current & Past Employments

CHOREO, LLC·CRD# 111221
RIA
Minneapolis, MN
July 19, 2013 - October 15, 2013
BIRCHTREE FINANCIAL SERVICES LLC·CRD# 15014
BD
Minneapolis, MN
September 24, 2001 - July 17, 2012
MACKEN SECURITIES, INC.·CRD# 13390
BD
Roseville, CA
May 1, 2000 - May 22, 2001
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
BD
Milwaukee, WI
November 20, 1997 - November 17, 1998
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC·CRD# 2881
BD
Milwaukee, WI
October 14, 1997 - November 17, 1998
SECURITIES AMERICA, INC.·CRD# 10205
BD
Lavista, NE
November 10, 1995 - September 10, 1997
IDS LIFE INSURANCE COMPANY·CRD# 6321
BD
Minneapolis, MN
January 23, 1990 - April 17, 1995
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
BD
Minneapolis, MN
January 23, 1990 - April 17, 1995

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Current Firm

CHOREO, LLC
CHOREO, LLC

CHOREO, LLC | RSM US WEALTH MANAGEMENT LLC | RSM MCGLADREY, INC. | RSM MCGLADREY LLC | MCGLADREY WEALTH MANAGEMENT LLC

CRD#: 111221 / SEC#: 801-57236
RIA
Registered Investment Advisory firm - SEC (11/16/2011 Approved)

Contact Information

Main Address

6735 Vistagreen Way Suite 110, Rockford, IL 61107

Phone Number

(888) 312-2467

# of Employees

232

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV 2A MARCH 25 2026 FINAL (3/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,999

AUM (Assets Under Management)

$19,138,746,524

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/23/2026Cover PageReport
10/24/2025Cover PageReport
11/12/2024Cover PageReport
12/20/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CHOREO, LLC
CHOREO, LLC

CHOREO, LLC | RSM US WEALTH MANAGEMENT LLC | RSM MCGLADREY, INC. | RSM MCGLADREY LLC | MCGLADREY WEALTH MANAGEMENT LLC

CRD#: 111221 / SEC#: 801-57236
RIA
Registered Investment Advisory firm - SEC (11/16/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 1992About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed May 1991About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Jan 1990About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Apr 1996About the Series 24 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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