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James Hubbard Diffly

BFC PLANNING
Cumming, GA
·CRD# 1251341·41 years experience

Professional Summary

James Hubbard Diffly, who also goes by Bard Diffly, James Hurrard Diffly, is a registered financial advisor currently at BFC PLANNING, INC. located in Cumming, Georgia and BERTHEL, FISHER & COMPANY FINANCIAL SERVICES, INC. located in Cumming, Georgia. James is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1985. James has worked at 8 firms and has passed the Series 63, SIE and Series 7...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bard Diffly, James Hurrard Diffly

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

41 years in the financial services industry

Current & Past Employments

BFC PLANNING, INC.·CRD# 119682
RIA
5830 Bond Street Suite 300, Cumming, GA 30040
December 15, 2016 - Present
BERTHEL, FISHER & COMPANY FINANCIAL SERVICES, INC.·CRD# 13609
RIA
BD
5830 Bond Street Suite 300, Cumming, GA 30040
December 14, 2016 - Present
SUMMIT FINANCIAL GROUP INC·CRD# 109485
RIA
Cumming, GA
September 1, 2016 - December 14, 2016
SUMMIT BROKERAGE SERVICES, INC.·CRD# 34643
BD
Cumming, GA
September 1, 2016 - December 14, 2016
VSR FINANCIAL SERVICES, INC.·CRD# 14503
RIA
Cumming, GA
October 16, 2007 - September 1, 2016
VSR FINANCIAL SERVICES, INC.·CRD# 14503
BD
Cumming, GA
October 1, 2007 - September 1, 2016
UBS FINANCIAL SERVICES INC.·CRD# 8174
RIA
Alpharetta, GA
September 26, 2003 - September 25, 2007
UBS FINANCIAL SERVICES INC.·CRD# 8174
BD
Alpharetta, GA
September 26, 2003 - September 25, 2007
MORGAN STANLEY DW INC.·CRD# 7556
RIA
Alpharetta, GA
March 26, 2003 - October 13, 2003
MORGAN STANLEY DW INC.·CRD# 7556
BD
Purchase, NY
September 8, 1992 - October 13, 2003
PRUDENTIAL EQUITY GROUP, LLC·CRD# 7471
BD
New York, NY
August 20, 1985 - September 23, 1992

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Current Firm

BP
BFC PLANNING, INC.

1ST & MAIN INVESTMENT ADVISORS - ADVISORY SERVICES OFFERED THROUGH BFC PLANNING, INC. | GREAT LAKES BAY FINANCIAL | BFC PLANNING, INC. | BERTHEL FISHER & COMPANY PLANNING, INC. | BEDROCK INVESTMENT ADVISORS, LLC

CRD#: 119682 / SEC#: 801-67427
RIA
Registered Investment Advisory firm - SEC (1/3/2007 Approved)
Iowa
Registered Investment Advisory firm - Iowa (3/5/2007 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4201 42nd Street Ne Suite 100, Cedar Rapids, IA 52402

Phone Number

(319) 447-5700

# of Employees

200

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

BFC PLANNING ADV PART 2 (3/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

13,174

AUM (Assets Under Management)

$3,841,196,599

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.Trendline Trading & Investments, LLC-Y-Cumming, GA-Securities-President-09/2007-150-8-Provide investment advice, commodities trading, stocks, bonds and general securities business 2.Trendline Trading-N-Cumming, GA-Commodities-President-09/2007-100-6-Commodities, futures and options trading done through ADM Investor Services 3.Baseball Umpiring-N-Cumming, GA-Baseball/Softball Umpiring-Umpire-02/2005-10-0-Certified baseball and softball umpire for Georgia High School. 4. Trendline Trading & Investments- N- Cumming, GA- Long Term Care policies- President- 6/2026- 2- 2- Presenting and writing Long Term Care Policies.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BP
BFC PLANNING, INC.

1ST & MAIN INVESTMENT ADVISORS - ADVISORY SERVICES OFFERED THROUGH BFC PLANNING, INC. | GREAT LAKES BAY FINANCIAL | BFC PLANNING, INC. | BERTHEL FISHER & COMPANY PLANNING, INC. | BEDROCK INVESTMENT ADVISORS, LLC

CRD#: 119682 / SEC#: 801-67427
RIA
Registered Investment Advisory firm - SEC (1/3/2007 Approved)
Iowa
Registered Investment Advisory firm - Iowa (3/5/2007 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(12/14/2016)
RR
Florida
(1/22/2018)
RR
Georgia
(12/14/2016)
IAR
Georgia
(12/15/2016)
RR
Maryland
(6/6/2018)
RR
Massachusetts
(11/17/2020)
RR
Mississippi
(12/14/2016)
RR
New Mexico
(9/23/2024)
RR
North Carolina
(9/12/2024)
RR
South Carolina
(6/3/2021)
RR
Tennessee
(10/10/2023)
RR
Texas
(1/27/2023)
RR
Washington
(12/14/2016)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 1985About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Aug 1985About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view James Hubbard Diffly's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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