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William Carroll Parente

DIVERSIFY WEALTH MANAGEMENT
Santa Rosa, CA
·CRD# 1243198·42 years experience

Professional Summary

William Carroll Parente, who also goes by Bill Parente, is a registered financial advisor currently at DIVERSIFY WEALTH MANAGEMENT, LLC located in Santa Rosa, California and DFPG INVESTMENTS, LLC located in Santa Rosa, California. William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1984. William has worked at 6 firms and has passed the Series 63, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bill Parente

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Videos & Posts

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Contact Information

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

42 years in the financial services industry

Current & Past Employments

DIVERSIFY WEALTH MANAGEMENT, LLC·CRD# 329878
RIA
201a Concourse Blvd, Santa Rosa, CA 95403
June 30, 2026 - Present
DFPG INVESTMENTS, LLC·CRD# 155576
BD
201a Concourse Blvd, Santa Rosa, CA 95403
October 28, 2022 - Present
DIVERSIFY ADVISORY SERVICES, LLC·CRD# 326060
RIA
Santa Rosa, CA
October 3, 2023 - August 28, 2026
DFPG INVESTMENTS, LLC·CRD# 155576
RIA
Rancho Santa Fe, CA
October 28, 2022 - December 31, 2023
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
RIA
Santa Rosa, CA
February 13, 2009 - November 3, 2022
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
BD
Santa Rosa, CA
February 13, 2009 - November 3, 2022
MORGAN STANLEY & CO. LLC·CRD# 8209
RIA
Santa Rosa, CA
April 2, 2007 - February 17, 2009
MORGAN STANLEY & CO. LLC·CRD# 8209
BD
Santa Rosa, CA
April 2, 2007 - February 17, 2009
MORGAN STANLEY DW INC.·CRD# 7556
RIA
Santa Rosa, CA
July 8, 1997 - April 2, 2007
MORGAN STANLEY DW INC.·CRD# 7556
BD
Santa Rosa, CA
March 12, 1984 - April 2, 2007

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Current Firm

DW
DIVERSIFY WEALTH MANAGEMENT, LLC

CALIBER WEALTH MANAGEMENT, LLC | PERSPECTIVE FINANCIAL SERVICES | LJCOOPER WEALTH ADVISORS | KEY ADVISORS WEALTH MANAGEMENT | FIRSTPURPOSE WEALTH LLC | DIVERSIFY WEALTH MANAGEMENT, LLC

CRD#: 329878 / SEC#: 801-129521
RIA
Registered Investment Advisory firm - SEC (2/16/2024 Approved)

Contact Information

Main Address

10876 S River Front Pkwy Suite 600, South Jordan, UT 84095

Phone Number

(801) 838-9999

# of Employees

95

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DIVERSIFY WEALTH MANAGEMENT (3/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

17,903

AUM (Assets Under Management)

$4,108,276,355

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/14/2026Cover PageReport
01/09/2026Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) LAMBDA CHI ALPHA SLO HOUSING BOARD, INV RELATED, SAN LUIS OBISPO, CA, BOARD MEMBER, START 6/4/2021, 3 HOURS PER MONTH, ZERO HOURS DURING TRADING, REVIEWING INVESTMENT ACCOUNT PERFORMANCE. 2) FIXED INSURANCE; NON-INVESTMENT RELATED; CALIFORNIA; FIXED INSURANCE SALES; AGENT; 01/1985; 1% DURING BUSINESS HOURS; OFFERING AND SELLING FIXED INSURANCE CONTRACTS

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DW
DIVERSIFY WEALTH MANAGEMENT, LLC

CALIBER WEALTH MANAGEMENT, LLC | PERSPECTIVE FINANCIAL SERVICES | LJCOOPER WEALTH ADVISORS | KEY ADVISORS WEALTH MANAGEMENT | FIRSTPURPOSE WEALTH LLC | DIVERSIFY WEALTH MANAGEMENT, LLC

CRD#: 329878 / SEC#: 801-129521
RIA
Registered Investment Advisory firm - SEC (2/16/2024 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(10/28/2022)
IAR
California
(6/30/2026)
RR
Idaho
(10/28/2022)
RR
Nevada
(10/28/2022)
IAR
Texas
(6/30/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 1984About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Feb 1984About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view William Carroll Parente's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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