William C. Parente

DIVERSIFY WEALTH MANAGEMENT

Santa Rosa, CA 95403

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CRD#: 1243198

Professional summary

William Carroll Parente, who also goes by Bill Parente, is a registered financial advisor currently at DIVERSIFY WEALTH MANAGEMENT, LLC located in Santa Rosa, California and DFPG INVESTMENTS, LLC located in Santa Rosa, California.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1984. William has worked at 6 firms and has passed the Series 63, SIE and Series 7 exams.

Aliases

Bill Parente

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) LAMBDA CHI ALPHA SLO HOUSING BOARD, INV RELATED, SAN LUIS OBISPO, CA, BOARD MEMBER, START 6/4/2021, 3 HOURS PER MONTH, ZERO HOURS DURING TRADING, REVIEWING INVESTMENT ACCOUNT PERFORMANCE. 2) FIXED INSURANCE; NON-INVESTMENT RELATED; CALIFORNIA; FIXED INSURANCE SALES; AGENT; 01/1985; 1% DURING BUSINESS HOURS; OFFERING AND SELLING FIXED INSURANCE CONTRACTS

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Carroll Parente's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

June 30, 2026 - Present

DIVERSIFY WEALTH MANAGEMENT, LLC

Office #1: 201a Concourse Blvd, Santa Rosa, CA 95403

RIA

CRD#: 329878

Santa Rosa, CA

Current

October 28, 2022 - Present

DFPG INVESTMENTS, LLC

Office #1: 201a Concourse Blvd, Santa Rosa, CA 95403

CRD#: 155576

SANTA ROSA, CA

Past

October 3, 2023 - August 28, 2026

DIVERSIFY ADVISORY SERVICES, LLC

RIA

CRD#: 326060

Santa Rosa, CA

Past

October 28, 2022 - December 31, 2023

DFPG INVESTMENTS, LLC

RIA

CRD#: 155576

Rancho Santa Fe, CA

Past

February 13, 2009 - November 3, 2022

WELLS FARGO CLEARING SERVICES, LLC

RIA

CRD#: 19616

SANTA ROSA, CA

Past

February 13, 2009 - November 3, 2022

WELLS FARGO CLEARING SERVICES, LLC

CRD#: 19616

SANTA ROSA, CA

Past

April 2, 2007 - February 17, 2009

MORGAN STANLEY & CO. LLC

RIA

CRD#: 8209

SANTA ROSA, CA

Past

April 2, 2007 - February 17, 2009

MORGAN STANLEY & CO. LLC

CRD#: 8209

SANTA ROSA, CA

Past

July 8, 1997 - April 2, 2007

MORGAN STANLEY DW INC.

RIA

CRD#: 7556

SANTA ROSA, CA

Past

March 12, 1984 - April 2, 2007

MORGAN STANLEY DW INC.

CRD#: 7556

SANTA ROSA, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

DIVERSIFY WEALTH MANAGEMENT, LLC

CRD#: 329878 / SEC#: 801-129521

RIA

Registered Investment Advisory firm - (2/16/2024 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(10/28/2022)

IAR

California
(6/30/2026)

Idaho
(10/28/2022)

Nevada
(10/28/2022)

IAR

Texas
(6/30/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

Series 63

Date: 3/26/1984

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 2/18/1984

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

DIVERSIFY WEALTH MANAGEMENT, LLC

CRD#: 329878 / SEC#: 801-129521

RIA

Registered Investment Advisory firm - (2/16/2024 Approved)

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Contact information

Main Address

9017 S Riverside Dr Suite 210, Sandy, UT 84070

Mailing Address

Phone number

(801) 838-9999

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (51 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

DIVERSIFY WEALTH MANAGEMENT (7/25/2025)

Regulatory assets under management

Total Number of Accounts	12,760
AUM (Assets Under Management)	$ 2,526,799,821

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
01/09/2026	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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William C. Parente

Professional summary

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Carroll Parente's CRS (Customer Relationship Summary).

Certified licenses

Experience

DFPG INVESTMENTS, LLC

DIVERSIFY ADVISORY SERVICES, LLC

DFPG INVESTMENTS, LLC

WELLS FARGO CLEARING SERVICES, LLC

WELLS FARGO CLEARING SERVICES, LLC

MORGAN STANLEY & CO. LLC

MORGAN STANLEY & CO. LLC

MORGAN STANLEY DW INC.

MORGAN STANLEY DW INC.

Primary Firm SEC Registration

DIVERSIFY WEALTH MANAGEMENT, LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 3/26/1984

SIE

Date: 10/1/2018

Series 7

Date: 2/18/1984

FINRA

Current Firm

DIVERSIFY WEALTH MANAGEMENT, LLC

Contact information

SEC notice filing (51 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

DIVERSIFY WEALTH MANAGEMENT, LLC

TRUST BUT VERIFY

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