AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
CW

Craig J. Watkins

USA FINANCIAL SECURITIES LLC
Shingle Springs, CA 94582
Some features on this profile are disabled
CRD#: 1228348
CW

Professional summary


Craig Jay Watkins is a registered financial advisor currently at USA FINANCIAL SECURITIES LLC located in Shingle Springs, California.

Craig is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1984. Craig has worked at 5 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1.CORNERSTONE FINANCIAL GROUP - CRAIG WATKINS - 4260 MOTHERLODE DR, STE 4, SHINGLE SPRINGS, CA 94510. STARTED 01/2009. LIFE, HEALTH, LTC, DISABILITY INSURANCE SALES 2.BEYER PARK LLC, 3529 FOREST GLEN DR., STARTED 10/2001, MODESTO, CA 95355; OWNER/SOLE PROPRIETOR; ASSISTED LIVING FACILITY; ON BOARD OF DIRECTORS; MEET QUARTERLY. 3.SFA - 1100 ABERNATHY RD, 500 NORTHPARK BLDG STE #400, ATLANTA GA. STARTED 10/1998, RENEWAL COMMISSIONS UNDER OLD CONTRACTS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Craig Jay Watkins's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Craig Jay Watkins's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

June 2, 2010 - Present

USA FINANCIAL SECURITIES LLC

Office #1: 4260 Mother Lode Dr Suite 4, Shingle Springs, CA 94582
RIA
BD
CRD#: 103857
Shingle Springs, CA
Current

June 2, 2010 - Present

USA FINANCIAL SECURITIES LLC

Office #1: 4260 Mother Lode Dr Suite 4, Shingle Springs, CA 94582
RIA
BD
CRD#: 103857
Shingle Springs, CA
Past

July 21, 2004 - May 7, 2010

THE STRATEGIC FINANCIAL ALLIANCE, INC.

RIA
CRD#: 126514
WALNUT CREEK, CA
Past

July 21, 2004 - May 7, 2010

THE STRATEGIC FINANCIAL ALLIANCE, INC.

BD
CRD#: 126514
WALNUT CREEK, CA
Past

June 19, 2002 - June 24, 2004

WS GRIFFITH SECURITIES, INC.

RIA
CRD#: 10410
WALNUT CREEK, CA
Past

December 23, 1991 - April 2, 2001

PORTSMOUTH FINANCIAL SERVICES

BD
CRD#: 13980
SAN FRANCISCO, CA
Past

June 17, 1985 - June 24, 2004

WS GRIFFITH SECURITIES, INC.

BD
CRD#: 10410
HARTFORD, CT
Past

November 29, 1984 - October 19, 1992

HOME LIFE INSURANCE COMPANY

BD
CRD#: 4184

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
UF
USA FINANCIAL SECURITIES LLC
USA FINANCIAL | USA FINANCIAL SECURITIES LLC | USA FINANCIAL SECURITIES CORPORATION | USA FINANCIAL ASSET MANAGEMENT

CRD#: 103857 / SEC#: 801-68276, 8-52342

RIA
Registered Investment Advisory firm - SEC (8/24/2007 Approved)
Arizona
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Arkansas
Registered Investment Advisory firm - SEC (9/12/2007 Terminated)
California
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Colorado
Registered Investment Advisory firm - SEC (9/28/2007 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Delaware
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Florida
Registered Investment Advisory firm - SEC (10/11/2007 Terminated)
Georgia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Illinois
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Iowa
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kansas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kentucky
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Massachusetts
Registered Investment Advisory firm - SEC (9/5/2007 Terminated)
Nevada
Registered Investment Advisory firm - SEC (9/19/2007 Terminated)
New Mexico
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Ohio
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Oregon
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
South Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (9/29/2007 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Utah
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

IAR
Alaska
(9/26/2024)
RR
Arizona
(6/2/2010)
IAR
Arizona
(6/16/2010)
RR
California
(6/2/2010)
IAR
California
(6/2/2010)
IAR
Idaho
(6/22/2020)
RR
Idaho
(6/27/2023)
IAR
Louisiana
(4/3/2024)
RR
Louisiana
(4/8/2024)
IAR
Montana
(11/11/2025)
RR
Nevada
(1/12/2015)
IAR
Nevada
(1/12/2015)
RR
North Dakota
(9/12/2019)
IAR
Ohio
(3/15/2024)
IAR
Oklahoma
(4/18/2024)
RR
Oregon
(5/28/2014)
IAR
Oregon
(5/28/2014)
IAR
South Carolina
(3/27/2020)
RR
South Carolina
(4/8/2020)
RR
Texas
(12/11/2019)
IAR
Texas
(5/19/2023)
IAR
Utah
(10/14/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 6/4/2002
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


UF
USA FINANCIAL SECURITIES LLC
USA FINANCIAL | USA FINANCIAL SECURITIES LLC | USA FINANCIAL SECURITIES CORPORATION | USA FINANCIAL ASSET MANAGEMENT

CRD#: 103857 / SEC#: 801-68276, 8-52342

RIA
Registered Investment Advisory firm - SEC (8/24/2007 Approved)
Arizona
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Arkansas
Registered Investment Advisory firm - SEC (9/12/2007 Terminated)
California
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Colorado
Registered Investment Advisory firm - SEC (9/28/2007 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Delaware
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Florida
Registered Investment Advisory firm - SEC (10/11/2007 Terminated)
Georgia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Illinois
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Iowa
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kansas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Kentucky
Registered Investment Advisory firm - SEC (8/31/2007 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (9/6/2007 Terminated)
Massachusetts
Registered Investment Advisory firm - SEC (9/5/2007 Terminated)
Nevada
Registered Investment Advisory firm - SEC (9/19/2007 Terminated)
New Mexico
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Ohio
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
Oregon
Registered Investment Advisory firm - SEC (8/24/2007 Terminated)
South Carolina
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (9/29/2007 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Utah
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (8/30/2007 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
6020 East Fulton, Ada, MI 49301
Mailing Address
6020 East Fulton, Ada, MI 49301
Phone number
(888) 407-8198
Established
Delaware since 07/03/2024
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Small
# of Employees
166

SEC notice filing (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

USA FINANCIAL SECURITIES PART 2A BROCHURE (9/22/2025)

Direct owners and executive officers


NamePositionCRD#
USA FINANCIAL LLCOWNER
BACHERT, WILLIAM CLAYTONCHIEF FINANCIAL OFFICER/FINANCIAL OPERATIONS PRINCIPAL (PRIMARY)/MUNICIPAL PRINCIPAL/DIRECTOR4576698
ENDERS, BRENT DAVIDPRESIDENT/DIRECTOR/TRUSTEE OF BRENT D. ENDERS TRUST U/A DTD 06/17/20042858719
MCCONNELL, JAMES CARROLL JRCHIEF OPERATIONS OFFICER4679140
MERSMAN, MARK ROBERTCHIEF MARKETING OFFICER4702400
THOMASON, DAWN MCHIEF COMPLIANCE OFFICER5275125
WALTERS, MICHAEL DAVIDCHAIRMAN OF THE BOARD/CHIEF EXECUTIVE OFFICER/DIRECTOR/TRUSTEE OF THE MICHAEL D. WALTERS TRUST U/A DTD 3/13/19962580592

Regulatory assets under management


Total Number of Accounts1,750
AUM (Assets Under Management)$ 301,510,438

Disclosures


Regulatory Event4

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


USA FINANCIAL SECURITIES LLC

CRD#: 103857Shingle Springs, CA 94582

TRUST BUT VERIFY

Monitor Craig Watkins

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


John Israel
John IsraelAdvisorCheck Check Mark
STRATEGIC ADVISERS LLC
IAR
RR
SAN RAMON, CA
Jason Michael Cooke
Jason CookeAdvisorCheck Check Mark
EDELMAN FINANCIAL ENGINES
IAR
DANVILLE, CA
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics