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Baron Thomas Willis

CHELSEA ADVISORY SERVICES
Alpine, CA
·CRD# 1161335·37 years registered

Professional Summary

Baron Thomas Willis, who also goes by Barry Willis, is a registered financial advisor currently at CHELSEA ADVISORY SERVICES, INC located in Alpine, California and CHELSEA FINANCIAL SERVICES located in Alpine, California. Baron is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1983. Baron has worked at 10 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Barry Willis

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

37 years registered in the securities industry

Current & Past Employments

Current

CHELSEA ADVISORY SERVICES, INCCurrent·CRD# 150791
RIA
1931 Boulders Lane, Alpine, CA 91901
June 19, 2017 - Present
CHELSEA FINANCIAL SERVICESCurrent·CRD# 47770
BD
1931 Boulders Lane, Alpine, CA 91901
September 6, 2016 - Present

Past

MONTICELLO INVESTMENT SERVICES, INC.Past·CRD# 140851
RIA
Alpine, CA
May 14, 2012 - February 18, 2016
MIDAMERICA FINANCIAL SERVICES, INC.Past·CRD# 47351
BD
Alpine, CA
May 3, 2012 - December 7, 2015
SCF INVESTMENT ADVISORS, INC.Past·CRD# 123608
RIA
Fresno, CA
July 13, 2009 - November 30, 2011
SCF SECURITIES, INC.Past·CRD# 47275
BD
San Diego, CA
February 6, 2006 - November 30, 2011
SCF SECURITIES, INC.Past·CRD# 47275
BD
San Diego, CA
February 26, 2004 - November 29, 2005
HORNOR, TOWNSEND & KENT, LLCPast·CRD# 4031
BD
Conshohocken, PA
January 31, 2000 - February 19, 2004
THE ADVISORS GROUP, INC.Past·CRD# 14035
BD
Bethesda, MD
June 30, 1999 - January 28, 2000
HORNOR, TOWNSEND & KENT, LLCPast·CRD# 4031
BD
Conshohocken, PA
January 12, 1999 - June 14, 1999
PRUCO SECURITIES, LLC.Past·CRD# 5685
BD
Newark, NJ
August 16, 1996 - January 20, 1999
HORNOR, TOWNSEND & KENT, LLCPast·CRD# 4031
BD
Conshohocken, PA
September 19, 1996 - December 14, 1998
TOWER SQUARE SECURITIES, INC.Past·CRD# 833
BD
El Segundo, CA
April 18, 1986 - December 14, 1990
PRUCO SECURITIES, LLC.Past·CRD# 5685
BD
October 13, 1983 - December 19, 1986

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Current Firm

CA
CHELSEA ADVISORY SERVICES, INC

CHELSEA ADVISORY SERVICES, INC

CRD#: 150791 / SEC#: 801-112349
RIA
Registered Investment Advisory firm - SEC (1/19/2018 Approved)
California
Registered Investment Advisory firm - California (2/23/2018 Terminated)
Connecticut
Registered Investment Advisory firm - Connecticut (1/25/2018 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (3/29/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (2/28/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (2/6/2018 Terminated)
New York
Registered Investment Advisory firm - New York (1/24/2018 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (1/25/2018 Terminated)
South Carolina
Registered Investment Advisory firm - South Carolina (1/24/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (1/24/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

242 Main Street, Staten Island, NY 10307

Phone Number

(718) 967-8400

# of Employees

30

SEC notice filing (20 States and Territories)

Registered to provide investment advisory services in 20 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CHELSEA ADVISORY ADV 2A - FEBRUARY 2026 (2/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

547

AUM (Assets Under Management)

$147,350,970

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

HARTLEY CYLKE PACIFIC - FIXED LIFE INSURANCE AGENT ALPINE FIRE PROTECTION DISTRICT - ALPINE FIRE BOARD DIRECTOR SAN DIEGO LAFCO (COUNTY OF SAN DIEGO) - COMMISSIONER WILLIS INSURANCE & FINANCIAL SERVICES - OWNER/140 HRS PER MONTH/COMMISSION/ NON INVESTMENT RELATED

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CA
CHELSEA ADVISORY SERVICES, INC

CHELSEA ADVISORY SERVICES, INC

CRD#: 150791 / SEC#: 801-112349
RIA
Registered Investment Advisory firm - SEC (1/19/2018 Approved)
California
Registered Investment Advisory firm - California (2/23/2018 Terminated)
Connecticut
Registered Investment Advisory firm - Connecticut (1/25/2018 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (3/29/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (2/28/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (2/6/2018 Terminated)
New York
Registered Investment Advisory firm - New York (1/24/2018 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (1/25/2018 Terminated)
South Carolina
Registered Investment Advisory firm - South Carolina (1/24/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (1/24/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(9/6/2016)
IAR
California
(6/19/2017)
RR
Nevada
(9/13/2016)
IAR
Oregon
(3/9/2022)
IAR
Texas
(9/22/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 2009About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1996About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 2014About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 1996About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Baron Thomas Willis's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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