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AR

Alan E. Rosenfield

HARMONY ASSET MANAGEMENT LLC
SCOTTSDALE, AZ 85254
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CRD#: 1129174
AR

Professional summary


Alan Edward Rosenfield is a registered financial advisor currently at HARMONY ASSET MANAGEMENT LLC located in Scottsdale, Arizona.

Alan is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1983. Alan has worked at 7 firms and has passed the Series 65, Series 63, Series 15 and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Managing member of FiBD Investments - oversees private investments for Harmony Asset Management clients. The last investment was made in 2008. I do not get paid anything for this work - my responsibilities are only to provide updates on the investments. The total time related to this is less than an hour per month. FiBD Investments had it's first investment in 2006. HARMONY RESEARCH & COMPLIANCE LLC SCOTTSDALE, AZ SINCE 01/01/2021 MANAGING MEMBER PROVIDES RESEARCH IDEAS, INVESTMENT STRATIGIES AND MODELS TO HARMONY AM. ALSO PROVIDE COMPLIANCE TO HARMONY AM

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Alan Edward Rosenfield's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 22, 2003 - Present

HARMONY ASSET MANAGEMENT LLC

Office #1: 16220 N. Scottsdale Road Suite 300, Scottsdale, AZ 85254
RIA
CRD#: 116069
SCOTTSDALE, AZ
Past

February 9, 2017 - December 31, 2017

PLATINUM WEALTH PARTNERS

RIA
CRD#: 145507
Scottsdale, AZ
Past

June 26, 2003 - January 29, 2008

MELHADO, FLYNN & ASSOCIATES, INC.

BD
CRD#: 7340
NEW YORK, NY
Past

September 21, 1994 - June 29, 2001

MELHADO, FLYNN & ASSOCIATES, INC.

BD
CRD#: 7340
NEW YORK, NY
Past

April 26, 1993 - September 2, 1994

SCHNEIDER SECURITIES, INC.

BD
CRD#: 16434
DENVER, CO
Past

October 22, 1991 - March 11, 1993

MELHADO, FLYNN & ASSOCIATES, INC.

BD
CRD#: 7340
NEW YORK, NY
Past

February 16, 1990 - October 29, 1991

CANTOR FITZGERALD & CO.

BD
CRD#: 134
NEW YORK, NY
Past

October 8, 1985 - February 14, 1990

FERRIS, BAKER WATTS, LLC

BD
CRD#: 285
BALTIMORE, MD
Past

May 25, 1983 - October 14, 1985

MORGAN STANLEY DW INC.

BD
CRD#: 7556

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HARMONY ASSET MANAGEMENT LLC
EXPANSION FUNDS AMERICA | ROSENFIELD, ALAN E. | HARMONY NONPROFIT | HARMONY ASSET MANAGEMENT LLC | EXPANSION FUNDS AMERICA LLC

CRD#: 116069 / SEC#: 801-118731

RIA
Registered Investment Advisory firm - (5/15/2020 Approved)
Arizona
Registered Investment Advisory firm - (11/20/2020 Terminated)
Florida
Registered Investment Advisory firm - (11/11/2020 Terminated)
New York
Registered Investment Advisory firm - (11/11/2020 Terminated)
Wisconsin
Registered Investment Advisory firm - (12/4/2006 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Arizona
(8/22/2003)
IAR
Florida
(6/22/2018)

Exams


State Security Law Exam
IAR
Series 65
Date: 8/8/1992
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 15
Date: 2/22/1984
Foreign Currency Options Examination
General Industry/Product Exam

Current Firm


HA
HARMONY ASSET MANAGEMENT LLC
EXPANSION FUNDS AMERICA | ROSENFIELD, ALAN E. | HARMONY NONPROFIT | HARMONY ASSET MANAGEMENT LLC | EXPANSION FUNDS AMERICA LLC

CRD#: 116069 / SEC#: 801-118731

RIA
Registered Investment Advisory firm - (5/15/2020 Approved)
Arizona
Registered Investment Advisory firm - (11/20/2020 Terminated)
Florida
Registered Investment Advisory firm - (11/11/2020 Terminated)
New York
Registered Investment Advisory firm - (11/11/2020 Terminated)
Wisconsin
Registered Investment Advisory firm - (12/4/2006 Terminated)
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Contact information


Main Address
16220 N. Scottsdale Road Suite 300, Scottsdale, AZ 85254
Mailing Address
Phone number
(480) 314-5967
Established
Firm type
Fiscal year end
# of Employees
9

SEC notice filing (7 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HARMONY ASSET MANAGEMENT LLC - BROCHURE (4/17/2025)

Regulatory assets under management


Total Number of Accounts528
AUM (Assets Under Management)$ 393,589,232

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


HARMONY ASSET MANAGEMENT LLC

CRD#: 116069Scottsdale, AZ 85254

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