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William Everett Counts Iv

CRD# 1106939·Registered 1983 - 2026
Previously Registered: Being a previously registered professional could mean that William is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

William Everett Counts IV, who also goes by Joe Counts, William E Counts IV, William E Counts, William Everett Counts, was a registered financial advisor. William was a previously registered financial professional and started their career in finance 1983 - 2026. William had worked at 17 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 22, Series 6 and Series 26 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Joe Counts, William E Counts Iv, William E Counts, William Everett Counts

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

43 years in the financial services industry

Current & Past Employments

W&S BROKERAGE SERVICES, INC.·CRD# 8099
BD
Greensboro, NC
May 30, 2023 - August 17, 2026
MWA FINANCIAL SERVICES INC.·CRD# 112630
BD
Chesapeake, VA
January 11, 2022 - January 19, 2023
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Chesapeake, VA
January 7, 2021 - October 20, 2021
PRUCO SECURITIES, LLC.·CRD# 5685
BD
Chesapeake, VA
February 6, 2020 - May 13, 2020
MML INVESTORS SERVICES, LLC·CRD# 10409
BD
Virginia Beach, VA
July 26, 2019 - February 5, 2020
AMERITAS INVESTMENT COMPANY, LLC·CRD# 14869
BD
Chesapeake, VA
June 4, 2019 - August 1, 2019
P.J. ROBB VARIABLE, LLC·CRD# 38339
BD
Memphis, TN
April 22, 2016 - June 3, 2019
ALLSTATE FINANCIAL SERVICES, LLC·CRD# 18272
BD
Chantilly, VA
August 3, 2015 - February 3, 2016
EQUITY SERVICES, INC.·CRD# 265
BD
Virginia Beach, VA
January 6, 2014 - July 2, 2015
PARK AVENUE SECURITIES LLC·CRD# 46173
BD
Virginia Beach, VA
September 19, 2008 - August 2, 2013
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC·CRD# 2881
BD
Virginia Beach, VA
September 29, 2006 - September 16, 2008
NYLIFE SECURITIES LLC·CRD# 5167
BD
Glen Allen, VA
October 22, 2003 - September 26, 2006
METROPOLITAN LIFE INSURANCE COMPANY·CRD# 4095
BD
New York, NY
December 11, 2001 - October 3, 2003
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
Springfield, MA
December 11, 2001 - October 3, 2003
JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY·CRD# 5181
BD
Boston, MA
August 1, 1991 - May 1, 1997
SIGNATOR INVESTORS, INC.·CRD# 468
BD
Boston, MA
August 1, 1991 - January 3, 2002
THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES·CRD# 4039
BD
New York, NY
March 21, 1983 - February 28, 1991
EQUITABLE ADVISORS, LLC·CRD# 6627
BD
New York, NY
March 21, 1983 - February 28, 1991

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Current Firm

W&S BROKERAGE SERVICES, INC.
W&S BROKERAGE SERVICES, INC.

COUNTRYWIDE INVESTMENTS, INC. | W&S BROKERAGE SERVICES, INC. | ROBERT H. LESHNER & CO., INC. | FT. WASHINGTON BROKERAGE SERVICES, INC. | FORT WASHINGTON BROKERAGE SERVICES, INC.

CRD#: 8099 / SEC#: 801-113946, 8-24674
RIA
Registered Investment Advisory firm - SEC (9/6/2018 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

Contact Information

Main Address

400 Broadway, Cincinnati, OH 45202

Mailing Address

400 Broadway Ms-03, Cincinnati, OH 45202

Phone Number

(513) 629-1055

Established

Ohio since 05/21/1974

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Medium

# of Employees

114

SEC notice filing (34 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

W&S WEALTH SOLUTIONS BROCHURE (3/31/2026)

Direct owners and executive officers

NamePositionCRD#
WESTERN AND SOUTHERN LIFE ASSURANCE COMPANYOWNER—
BRODIE, TROY DALEPRESIDENT1924559
DELUCA, JAMES JOSEPHVP, MARKETING5420948
LOVELESS, MATTHEW WILLIAMVP, AGENCY STRATEGY, TRAINING & TALENT ACQUISITION5657647
LUEBBE, GREGORY MICHAELASSISTANT VICE PRESIDENT2924719
MASTERS, JOSHUAASSISTANT VICE PRESIDENT7671731
MCGRUDER, JILL TRIPPDIRECTOR1221720
MOURNE, DOUGLAS EDWARDAVP, BROKERAGE OPERATIONS2999021
NIEMEYER, JONATHAN DAVIDDIRECTOR5863603
RENNERS, TYLER SCOTTSECRETARY8246902
SCOTT, SHAWN MICHAELCHIEF COMPLIANCE OFFICER4673623
STEARNS, TIMOTHY STEVENVP, COMPLIANCE OFFICER1327230
WIEDENHEFT, TERRIE ANNSENIOR VICE PRESIDENT AND CFO, TREASURER2619213
WITTMAN, SCOTT JOSEPHVP TAX7679752
WUEBBLING, DONALD JOSEPHDIRECTOR473438

Regulatory Assets Under Management

Total Number of Accounts

963

AUM (Assets Under Management)

$257,179,879

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
W&S BROKERAGE SERVICES, INC.
W&S BROKERAGE SERVICES, INC.

COUNTRYWIDE INVESTMENTS, INC. | W&S BROKERAGE SERVICES, INC. | ROBERT H. LESHNER & CO., INC. | FT. WASHINGTON BROKERAGE SERVICES, INC. | FORT WASHINGTON BROKERAGE SERVICES, INC.

CRD#: 8099 / SEC#: 801-113946, 8-24674
RIA
Registered Investment Advisory firm - SEC (9/6/2018 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed May 1986About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 2011About the Series 7 exam

Series 22 — Direct Participation Programs Representative Examination

Passed Nov 1987About the Series 22 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Mar 1983About the Series 6 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Aug 2002About the Series 26 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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