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William Joseph O'neil

ADVISORY ALPHA
Allen Park, MI
·CRD# 1084537·43 years experience

Professional Summary

William Joseph O'neil, who also goes by Bill Oneil, William Joseph Oneil, William Joseph O`neil, is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Allen Park, Michigan. William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1983. William has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 22 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bill Oneil, William Joseph Oneil, William Joseph O`neil

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

43 years in the financial services industry

Current & Past Employments

ADVISORY ALPHA, LLC·CRD# 158282
RIA
7608 Allen Rd, Allen Park, MI 48101
January 20, 2026 - Present
FIRST ADVISORS NATIONAL, LLC·CRD# 166212
RIA
Plymouth, MI
August 16, 2022 - January 15, 2026
CETERA ADVISORS LLC·CRD# 10299
RIA
Allen Park, MI
February 2, 2006 - August 15, 2022
CETERA ADVISORS LLC·CRD# 10299
BD
Allen Park, MI
January 1, 2004 - August 15, 2022
VESTAX SECURITIES CORPORATION·CRD# 10332
BD
Hudson, OH
February 22, 1994 - January 1, 2004
FORTH FINANCIAL SECURITIES, CORPORATION·CRD# 14363
BD
Richmond, VA
September 22, 1993 - February 23, 1994
CETERA ADVISORS LLC·CRD# 10299
BD
Greenwood Village, CO
January 10, 1989 - September 21, 1993
GREAT LAKES EQUITIES CO.·CRD# 16175
BD
April 2, 1986 - February 8, 1989
MUTUAL SERVICE CORPORATION·CRD# 4806
BD
January 24, 1983 - April 3, 1986

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.O'NEIL INSURANCE AGENCY LLC; INVESTMENT RELATED; ALLEN PARK, MI; INSURANCE SALES, EDUCATION, CONSULTING, AND COACHING; FINANCIAL ADVISER & AGENT; 10/2008; APPROX. 40HRS/MONTH; APPROX. 40HRS/MONTH; FIXED INSURANCE SALES, EDUCATION, CONSULTING, AND COACHING OF CLIENTS. 2. WILLIAM O'NEIL; INVESTMENT RELATED; ALLEN PARK, MI; INSURANCE PRODUCT SALES; LICENSED INSURANCE AGENT; 10/2021; APPROX. 4HRS/MONTH; APPROX 4HRS/MONTH; SALE OF FIXED INSURANCE PRODUCTS. 3. William O'Neil & Mary O'Neil; INVESTMENT RELATED; ALLEN PARK, MI; COMMERCIAL REAL ESTATE OWNERSHIP; CO-OWNER; 06/2000; APPROX. 1HRS/MONTH; APPROX 1HRS/MONTH; PROPERTY MANAGEMENT AND OWNERSHIP OF COMMERCIAL REAL ESTATE.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Michigan
(1/20/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2005About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 1983About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2015About the Series 7 exam

Series 22 — Direct Participation Programs Representative Examination

Passed Feb 1983About the Series 22 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jan 1983About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view William Joseph O'neil's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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